At a Glance
- Tasks: Join our team to create personalised, data-driven customer experiences using Salesforce Marketing Cloud.
- Company: Dynamic marketing enablement team in a forward-thinking organisation.
- Benefits: Enjoy flexible working, competitive healthcare, generous leave, and wellness perks.
- Other info: Embrace a collaborative culture with opportunities for growth and development.
- Why this job: Make an impact by optimising marketing strategies and enhancing customer engagement.
- Qualifications: Hands-on experience with SFMC, Pardot, and strong communication skills required.
The predicted salary is between 45000 - 55000 £ per year.
We are seeking a hands‑on Salesforce Marketing Cloud (SFMC) practitioner to join our marketing enablement team as a Senior Analyst, Marketing Enablement. The role delivers personalised, data‑driven customer experiences across digital channels using SFMC, Account Engagement and Marketing Cloud Personalisation, while supporting web and tracking initiatives.
Key Responsibilities
- Execute and maintain core SFMC components – Contact Builder, Data Extensions, Email Studio, and data relationships.
- Configure, troubleshoot, and optimise SFMC Personalisation assets, including behaviours, events, user profiles, recipes, campaigns, templates, experiments, and real‑time decisioning logic.
- Support Pardot/Account Engagement execution: form handlers, email templates, tracking, and landing pages.
- Collaborate with data, CRM, web, and technology teams to establish data flows, troubleshoot issues, and refine segmentation and targeting logic.
- Own and enhance JavaScript‑based tracking implementations for behavioural data collection, updating vendor‑built scripts as required.
- Work with activation, CRM, data, and web teams to provide technical recommendations, translate business requirements into implementable solutions, and improve processes across our MarTech stack.
- Maintain JavaScript tracking scripts, support HTML, AEM, and web integration changes for personalisation activation, including validation of UTMs, custom events, cookies, iframes, pixels, and data‑layer pushes.
- Document solutions and process improvements to support best practice and platform adoption.
Qualifications & Experience
- Proven hands‑on experience in SFMC, Pardot/Account Engagement, or related MarTech platforms.
- Experience supporting SFMC Personalisation, Contact Builder, Email Studio, and campaign execution.
- Practical experience with data integration, tracking setup, and behavioural data capture.
- Experience with browser developer tools and structured script change management.
- Knowledge of cookies, UTMs, pixels, web tracking, event capture and customer behaviour data.
- Understanding of GDPR, consent management platforms (CMPs) and compliant tracking practices.
- Familiarity with Salesforce Data Cloud, Adobe Analytics, Google Tag Manager, AEM components and front‑end integration patterns.
- Certified Salesforce Marketing Cloud Administrator or equivalent platform credentials.
- Strong communication skills and ability to collaborate effectively with marketing, data, CRM, and web teams.
- Detail‑oriented, curious, and comfortable troubleshooting across platforms and data flows.
- Ability to balance technical execution with business needs.
Benefits & Inclusion
- Company‑provided healthcare
- Competitive annual leave allowance
- Flexible working options, including hybrid working arrangements
- Generous pension provisions
- Income protection
- Health and wellness benefits
- Volunteering days
- Enhanced parental leave
- Life insurance
Applicants who opt in to the Disability Confident Scheme may be offered an interview.
Senior Analyst, Marketing Enablement employer: 3000 Invesco UK Limited
Join a forward-thinking company that prioritises employee well-being and professional growth, offering a dynamic work culture where innovation thrives. As a Senior Analyst in Marketing Enablement, you'll benefit from flexible working arrangements, comprehensive healthcare, and generous leave policies, all while collaborating with talented teams to deliver impactful customer experiences. With a commitment to inclusivity and development, this role provides a unique opportunity to enhance your skills in a supportive environment.
