At a Glance
- Tasks: Lead analytics to shape client engagement and measure performance across EMEA.
- Company: Dynamic company focused on innovative marketing strategies.
- Benefits: Flexible working, generous leave, healthcare, and wellness perks.
- Other info: Mentor junior analysts and champion data usage across the region.
- Why this job: Make a real impact by driving data-driven marketing decisions.
- Qualifications: Degree in a quantitative field and experience in marketing analytics.
The predicted salary is between 60000 - 75000 £ per year.
As a Manager, EMEA Go‑to‑Market Analytics, you will steer analytics that directly shape how we engage clients, allocate spend, and measure performance across the region. You will sit within the Marketing Analytics function and report to the Associate Director, GTM Analytics EMEA & NA.
Responsibilities
- Partner closely with EMEA Marketing, Sales, Digital, and external agencies to ensure analytics work is clear, actionable, and tied to commercial outcomes.
- Collaborate with channel owners, product marketers, and planners to understand briefs and expectations, shaping campaigns and always‑on GTM activity through evidence‑based strategy.
- Use data to answer the “so what?” – surfacing insights that drive clear actions, trade‑offs, and opportunities.
- Enable teams to optimise spend, improve targeting, and strengthen client engagement.
- Identify use cases where predictive models, segmentation, or machine learning can move the needle.
- Work with the central advanced analytics team to build and deploy solutions—from forecasting to next‑best action logic—keeping things practical and business‑ready.
- Coordinate with media, digital, and analytics agencies to ensure deliverables are aligned, measurable, and rooted in GTM priorities.
- Manage scopes, timelines, and expectations while maintaining clarity.
- Mentor junior analysts and champion analytics maturity across the region, advising, coaching, and raising the bar for data usage.
Qualifications
- Degree in a quantitative, analytical, or communications‑related field (e.g., Statistics, Mathematics, Marketing Science).
- Proven experience in digital or marketing analytics roles, ideally in a B2B or client‑centric environment.
- Agency experience is an advantage, particularly in attribution work.
- Strong understanding of multi‑channel marketing—SEO, SEM, paid media, web journeys, and related channels.
- Technical capability in SQL, Python/R, Tableau, PowerBI, AWS, GA360, and Adobe Analytics.
- Confident communicator who can translate analysis into decisions and influence stakeholders.
- Strategic thinker who is comfortable exploring data pipelines and campaign structures.
Benefits
- Company‑provided healthcare
- Generous annual leave allowance
- Flexible working options, including hybrid arrangements
- Generous pension provisions
- Income protection
- Health and wellness benefits
- Volunteering days
- Enhanced parental leave
- Life insurance
Equal Opportunity
Disability Confident Scheme – Applicants who opt in to the Disability Confident Scheme and meet the minimum criteria for the role will be offered an interview. We are committed to an inclusive recruitment process for all candidates.
Manager, Marketing Analytics employer: 3000 Invesco UK Limited
As a leading player in the marketing analytics space, we pride ourselves on fostering a dynamic and inclusive work culture that prioritises employee growth and well-being. Our flexible working options and generous benefits, including comprehensive healthcare and enhanced parental leave, ensure that our team members can thrive both personally and professionally. Located in a vibrant region, this role offers the unique opportunity to collaborate with diverse teams and drive impactful strategies that shape client engagement across EMEA.
StudySmarter Expert Advice🤫
We think this is how you could land Manager, Marketing Analytics
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, attend events, and connect on LinkedIn. The more people you know, the better your chances of landing that dream job.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your analytics work. This will help potential employers see what you can bring to the table beyond just your CV.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to marketing analytics. Be ready to discuss how you've used data to drive decisions and improve outcomes.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Manager, Marketing Analytics
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Manager, EMEA Go-to-Market Analytics. Highlight your experience in digital and marketing analytics, especially in B2B environments. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Share specific examples of how you've used data to drive decisions and influence stakeholders. We love a good story!
Showcase Your Technical Skills:Don’t forget to mention your technical capabilities! Whether it's SQL, Python, or Tableau, make sure we know what tools you’re comfortable with. This role requires a strong analytical toolkit, so let us see yours!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates. Plus, it’s super easy!
How to prepare for a job interview at 3000 Invesco UK Limited
✨Know Your Analytics Inside Out
Make sure you brush up on your knowledge of marketing analytics tools like SQL, Python/R, and Tableau. Be ready to discuss how you've used these tools in past roles to drive actionable insights and improve client engagement.
✨Showcase Your Collaborative Spirit
This role involves working closely with various teams, so be prepared to share examples of how you've successfully partnered with marketing, sales, or external agencies. Highlight your ability to translate complex data into clear strategies that align with commercial outcomes.
✨Prepare for the 'So What?' Question
Employers want to see that you can not only analyse data but also derive meaningful insights from it. Think of specific instances where your analysis led to significant decisions or changes in strategy, and be ready to explain the impact.
✨Demonstrate Your Mentorship Skills
As a manager, you'll be expected to mentor junior analysts. Share your experiences in coaching others and how you've contributed to raising the analytics maturity within your team or organisation. This shows you're not just a numbers person but also a leader.
