Senior Analyst, Marketing Enablement in Henley on Thames

Henley on Thames Full-Time 50000 - 65000 £ / year (est.) No working from home possible

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At a Glance

Tasks: Execute and maintain SFMC components, optimise Personalisation assets, and support Pardot execution.
Company: Join a dynamic marketing enablement team focused on delivering data-driven customer experiences.
Benefits: Enjoy flexible working options, generous annual leave, and comprehensive health benefits.
Other info: Candidates opting into the Disability Confident Scheme may receive interview opportunities.
Why this job: This role offers the chance to enhance your skills in Salesforce Marketing Cloud and collaborate across teams.
Qualifications: Proven experience with SFMC, Pardot, and data integration is essential for this position.

The predicted salary is between 50000 - 65000 £ per year.

We are seeking a hands‐on Salesforce Marketing Cloud (SFMC) practitioner to join our marketing enablement team as a Senior Analyst, Marketing Enablement. The role delivers personalised, data‐driven customer experiences across digital channels using SFMC, Account Engagement and Marketing Cloud Personalisation, while supporting web and tracking initiatives.

Key Responsibilities

Execute and maintain core SFMC components – Contact Builder, Data Extensions, Email Studio, and data relationships.
Configure, troubleshoot, and optimise SFMC Personalisation assets, including behaviours, events, user profiles, recipes, campaigns, templates, experiments, and real‐time decisioning logic.
Support Pardot/Account Engagement execution: form handlers, email templates, tracking, and landing pages.
Collaborate with data, CRM, web, and technology teams to establish data flows, troubleshoot issues, and refine segmentation and targeting logic.
Own and enhance JavaScript‐based tracking implementations for behavioural data collection, updating vendor‐built scripts as required.
Work with activation, CRM, data, and web teams to provide technical recommendations, translate business requirements into implementable solutions, and improve processes across our MarTech stack.
Maintain JavaScript tracking scripts, support HTML, AEM, and web integration changes for personalisation activation, including validation of UTMs, custom events, cookies, iframes, pixels, and data‐layer pushes.
Document solutions and process improvements to support best practice and platform adoption.

Qualifications & Experience

Proven hands‐on experience in SFMC, Pardot/Account Engagement, or related MarTech platforms.
Experience supporting SFMC Personalisation, Contact Builder, Email Studio, and campaign execution.
Practical experience with data integration, tracking setup, and behavioural data capture.
Experience with browser developer tools and structured script change management.
Knowledge of cookies, UTMs, pixels, web tracking, event capture and customer behaviour data.
Understanding of GDPR, consent management platforms (CMPs) and compliant tracking practices.
Familiarity with Salesforce Data Cloud, Adobe Analytics, Google Tag Manager, AEM components and front‐end integration patterns.
Certified Salesforce Marketing Cloud Administrator or equivalent platform credentials.
Strong communication skills and ability to collaborate effectively with marketing, data, CRM, and web teams.
Detail‐oriented, curious, and comfortable troubleshooting across platforms and data flows.
Ability to balance technical execution with business needs.

Benefits & Inclusion

Company‐provided healthcare
Competitive annual leave allowance
Flexible working options, including hybrid working arrangements
Generous pension provisions
Income protection
Health and wellness benefits
Volunteering days
Enhanced parental leave
Life insurance

Applicants who opt in to the Disability Confident Scheme may be offered an interview.