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- Tasks: Lead innovative cross-sell marketing campaigns to enhance client satisfaction and drive growth.
- Company: Join a fast-paced, dynamic company transforming compliance for small and medium businesses.
- Benefits: Enjoy hybrid work, competitive salary, and opportunities for professional growth.
- Why this job: Make a real impact on clients' lives while working on exciting projects.
- Qualifications: Experience in B2B marketing and a passion for data-driven strategies.
- Other info: Collaborate with talented teams and thrive in a culture that celebrates your achievements.
The predicted salary is between 36000 - 60000 £ per year.
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Senior Marketing Executive – Cross-Sell Marketing
Location: Wilmslow (Hybrid – 3 days a week in office)
At The Citation Group, we’ve been on an incredible growth journey. Through a combination of organic expansion and strategic acquisitions, we’ve built an ecosystem of compliance software and services that help small and medium-sized businesses (SMBs) run safely, successfully and with peace of mind. From HR and Health & Safety to ISO Certification, Cybersecurity, E-learning, and Screening (to name a few!), our B2B solutions are designed to make life easier for SMB owners who already wear multiple hats.
We’re not your typical B2B company. We’re fast-paced, innovative, and unafraid to try new things. Our brand gives us the freedom to push boundaries, and we’re passionate about delivering value to our clients in a way that’s anything but boring!
As we acquire new businesses, our client base grows (globally, we have 120,000 clients!), and with it, the opportunity to introduce them to our amazing ecosystem of products via our one-stop compliance hub, Atlas. Atlas is where we bring all our products and services together through single sign-on, offering clients the tools they need to solve their compliance challenges. This is where you come in.
We’re looking for a Senior Marketing Executive to take our cross-sell marketing to the next level. This is a critical role in ensuring our clients’ happiness and loyalty while driving growth. You’ll be responsible for activating cross-sell strategies defined by our brilliant Group Commercial team, ensuring every campaign is personalised, relevant, and delivered through the right channels. You’ll be the guardian of the client experience, balancing their needs with the huge whitespace opportunities in our portfolio. The more products our clients use, the happier they are — and the more likely they are to stay with us.
You’ll report to our Head of Client Marketing, who oversees all client-focused initiatives, including referrals, cross-sell, advocacy, and retention. This is a key pillar of our growth strategy, and you’ll have plenty of opportunities to collaborate with stakeholders, innovate, and grow your career.
What you’ll be doing:
• Own & Activate Cross-Sell Campaigns
Develop and implement personalised, multi-channel cross-sell marketing plans across our Group businesses. You’ll work closely with the Commercial team to turn strategy into action, generating leads and driving revenue growth.
• Client-Centric Marketing
Be the voice of the client, ensuring all campaigns are relevant, engaging, and add value. Work collaboratively with our in-house Product, Content, Design, and Events teams to create a content-rich, end-to-end cross-sell journey that resonates with our SMB audience.
• Data-Driven Decision Making
Monitor and analyse campaign performance by channel, content type, product, and group business. Use insights to test, refine, and optimise approaches, reporting findings to Sales and Commercial leaders.
• Leverage Technology and AI
Use and challenge existing Citation Group AI tools, while exploring new solutions to create smarter, more efficient cross-sell campaigns. Collaborate with our Global Product team to maximise opportunities through targeted advertising on group service platforms.
• Stakeholder Collaboration
Build strong relationships with marketing stakeholders, sales teams, and senior commercial leaders. Provide sales teams with the tools they need, including follow-up templates, touchpoint content, and sales collateral.
• Support Business Integration
Help nurture and introduce cross-sell opportunities to clients of newly acquired businesses as they integrate into the group.
• Drive Automation and Efficiency
Develop effective automated pipeline journeys to improve conversion rates and lead velocity, ensuring a seamless experience for clients.
• Champion Client Loyalty
Understand that cross-sell isn’t just about revenue—it’s about making our clients’ lives easier. Every additional product or service we provide helps them run their businesses more safely and efficiently.
About you:
• You’re a data-driven, strategic thinker with a passion for delivering results.
• You have a proven track record of running multi-channel marketing campaigns in a B2B environment.
• You’re a natural collaborator, with strong stakeholder management skills and the ability to build relationships across teams.
• You’re client-obsessed, always looking for ways to add value and improve their experience.
• You’re highly self-motivated, with a positive attitude and the confidence to take risks, learn, and adapt.
• You have a creative flair for engaging content and messaging, paired with an acute attention to detail.
• You thrive in a fast-paced, dynamic environment and are excited by the opportunity to innovate and grow.
Why join us?
At The Citation Group, you’ll be part of a business that’s transforming the compliance landscape for SMBs. You’ll have the chance to work on exciting projects, collaborate with talented teams, and make a real impact on our clients’ lives. We’re growing fast, and we want you to grow with us. If you’re ready to take on a role that’s as challenging as it is rewarding, we’d love to hear from you.
Join us at Citation, where success comes with unbeatable perks and a culture that truly celebrates your achievements!
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Senior Marketing Executive employer: 2MES
Contact Detail:
2MES Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Executive
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your marketing campaigns and successes. This is your chance to showcase what you can bring to the table, especially for a role like Senior Marketing Executive where creativity and results matter.
✨Tip Number 3
Prepare for interviews by researching the company and its products. Understand their cross-sell strategies and think of ways you could contribute. When you walk in, you want to impress them with your knowledge and enthusiasm for their mission!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining our team at The Citation Group. Let’s make this happen together!
We think you need these skills to ace Senior Marketing Executive
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for the role shine through! We want to see how excited you are about cross-sell marketing and helping our clients thrive. A little personality goes a long way!
Tailor Your Experience: Make sure to highlight your relevant experience in multi-channel marketing campaigns. We’re looking for someone who can hit the ground running, so connect your past achievements to what we do at The Citation Group.
Be Data-Driven: Since we love data here at StudySmarter, don’t forget to mention any experience you have with analysing campaign performance. Show us how you’ve used insights to optimise strategies in the past – it’s a big plus!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at 2MES
✨Know Your Stuff
Before the interview, dive deep into The Citation Group's products and services. Understand how cross-sell marketing fits into their ecosystem and be ready to discuss specific strategies you would implement. This shows you're not just interested in the role but also invested in the company's mission.
✨Showcase Your Data Skills
Since this role is all about data-driven decision making, come prepared with examples of how you've used data to optimise marketing campaigns in the past. Be ready to discuss metrics, tools, and the impact your decisions had on previous projects.
✨Be Client-Centric
Emphasise your client-focused approach during the interview. Share stories that highlight how you've put clients first in your marketing strategies. This will resonate well, as the company values client happiness and loyalty.
✨Collaboration is Key
Prepare to discuss how you've successfully collaborated with different teams in previous roles. Highlight your stakeholder management skills and how you’ve built relationships across departments to drive successful marketing initiatives.
