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- Tasks: Lead bold marketing strategies to drive customer growth and boost revenue.
- Company: Join Citation Group, a supportive workplace dedicated to helping businesses thrive.
- Benefits: Enjoy 25 days holiday, birthday off, and extra leave for newlyweds.
- Why this job: Make a real impact with innovative campaigns in a fast-paced environment.
- Qualifications: Experience in B2B marketing and proven track record in lead generation.
- Other info: Collaborative culture with excellent career development opportunities.
The predicted salary is between 36000 - 60000 £ per year.
Location: Reading or Exeter based - 3 days per week in office, 2 days from home
Salary: Competitive
We are Citation Group, a group of businesses on a mission to make life easier for small and medium-sized companies. We pride ourselves on creating a workplace where everyone is valued, supported, and encouraged to bring their best selves to work. We are known for our supportive culture and our commitment to helping clients stay "ready for anything." If you are a team player who thrives in a fast-paced environment, we want to hear from you!
In 2022, Ucheck teamed up with The Citation Group to broaden our portfolio of premium products and services while securing significant investment to advance our technology. uCheck is a leading UK provider of online employment screening and background checks, helping organisations make confident, compliant hiring decisions.
Purpose of the role
As the Marketing Manager, you will be at the forefront of shaping and driving bold marketing strategies that fuel new customer growth and boost revenue across our verification business. This role is all about creating powerful lead generation campaigns, elevating brand presence, and optimising the entire prospect journey through innovative multi-channel and digital marketing initiatives.
What you will do:
- Acquisition Strategy & Planning
- Develop and execute acquisition marketing strategies aligned with business and group objectives.
- Design and deliver integrated campaigns that generate high-quality leads and drive online sales.
- Build growth and brand plans leveraging all relevant channels, including PPC, SEO, SEM, social, email, direct mail, influencer, referral, webinars, surveys, and events.
- Collaborate with central marketing teams to ensure timely, on-budget delivery of campaigns and initiatives.
- Manage and optimise budgets for sales and marketing activity across both businesses, ensuring effective allocation of resources.
- Digital Marketing & Prospect Journey
- Own and optimise the prospect journey, ensuring effective nurturing and engagement throughout the funnel.
- Act as custodian for the website, driving content creation, conversion rate optimisation, and development initiatives.
- Monitor and adjust campaign performance using analytics and KPIs to maximise ROI and marketing effectiveness.
- Reporting & Analytics
- Produce regular reports on campaign performance, channel effectiveness, and ROI for presentation to the Sales & Marketing Director.
- Conduct market analysis to identify trends, opportunities, and emerging digital strategies to support revenue growth.
- Utilise marketing automation and analytics tools to measure, report, and optimise marketing activity.
- Stakeholder Management & Collaboration
- Manage and develop relationships with internal stakeholders and external partners to support delivery of objectives.
- Collaborate with marketing colleagues to integrate strategies and share best practices across channels.
Qualities we are looking for:
- Experience in acquisition, lead generation, or e-commerce marketing within B2B or technology environments.
- Proven track record of designing and delivering multi-channel campaigns that drive measurable growth.
- Strong understanding of digital marketing approaches, including nurture-based campaigns, marketing automation, and demand generation.
- Proficient in using CRM, marketing automation, and analytics tools to execute and measure campaigns.
- Excellent project management skills with the ability to manage multiple priorities in a fast-paced environment.
Ideal profile:
- Strategic, commercially focused communicator with clear, compelling written and verbal skills.
- Positive, adaptable, and proactive, thriving in a dynamic environment.
- Analytical and data-driven, using insight to guide decisions and improve results.
- Collaborative and influential, able to build trusted relationships at all levels.
- Professional, ethical, and aligned with the values and behaviours of the Citation Group.
Perks:
- 25 Days of Holidays + Bank Holidays: Enjoy 25 days of holiday, plus bank holidays.
- Birthday Bliss: Enjoy a day off on your birthday.
- Post-Wedding Bliss: Extra weeks of holiday for newlyweds.
Marketing Manager in Reading employer: 2M EMPLOYMENT SOLUTIONS
Contact Detail:
2M EMPLOYMENT SOLUTIONS Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager in Reading
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, or even hit up LinkedIn. The more people you know, the better your chances of landing that Marketing Manager role.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best marketing campaigns and results. This is your chance to shine and demonstrate how you can drive growth and boost revenue for the company.
✨Tip Number 3
Prepare for interviews by researching the company inside out. Understand their mission, values, and recent projects. This will help you tailor your answers and show that you're genuinely interested in being part of the team.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about joining our supportive culture.
We think you need these skills to ace Marketing Manager in Reading
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Marketing Manager role. Highlight your experience in acquisition and lead generation, and don’t forget to showcase those multi-channel campaigns you've delivered!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about marketing and how your skills align with our mission at Citation Group. Be genuine and let your personality come through.
Showcase Your Achievements: When detailing your past roles, focus on specific achievements and metrics. We love numbers! Show us how your strategies have driven growth and improved ROI in previous positions.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at 2M EMPLOYMENT SOLUTIONS
✨Know Your Marketing Strategies
Before the interview, brush up on the latest marketing strategies, especially in acquisition and lead generation. Be ready to discuss how you would design and deliver integrated campaigns that drive measurable growth, as this is key for the role.
✨Showcase Your Analytical Skills
Prepare to talk about your experience with analytics tools and how you've used data to optimise campaigns. Bring examples of how you've monitored performance and adjusted strategies based on KPIs to maximise ROI.
✨Demonstrate Collaboration
Since this role involves working closely with various teams, think of examples where you've successfully collaborated with others. Highlight how you’ve built relationships with stakeholders and integrated strategies across channels.
✨Be Ready for Scenario Questions
Expect scenario-based questions that assess your problem-solving skills in a fast-paced environment. Prepare to discuss how you would handle specific challenges related to digital marketing and prospect journeys, showcasing your strategic thinking.
