At a Glance
- Tasks: Lead innovative cross-sell marketing campaigns to enhance client satisfaction and drive growth.
- Company: Join The Citation Group, a fast-paced company transforming compliance for small and medium-sized businesses.
- Benefits: Enjoy hybrid work options, exciting projects, and a culture that celebrates your achievements.
- Why this job: Make a real impact on clients' lives while collaborating with talented teams in a dynamic environment.
- Qualifications: Proven experience in B2B multi-channel marketing, strong collaboration skills, and a passion for client success.
- Other info: Be part of a rapidly growing company with opportunities for personal and professional development.
The predicted salary is between 36000 - 60000 £ per year.
Senior Marketing Executive
Location – 3 days at HQ (Wilmslow), 2 days from home
Salary – Competitive
We\’re Citation Group. A group of businesses on a mission to make life easier for small and medium-sized companies. We get that running a business is tough. You\’re spinning plates trying to keep your customers happy, stay on top of rules and regulations, look after your team, and somehow still grow.
We pride ourselves on creating a workplace where everyone is valued, supported, and encouraged to bring their best selves to work. We\’re known for our supportive culture and our commitment to helping clients stay “ready for anything.” If you\’re a team player who thrives in a fast-paced environment, we want to hear from you!
The role
We are looking for a results-focused, enthusiastic, and forward-thinking Senior Marketing Executive to join the central marketing team at The Citation Group. The Senior Marketing Executive will play a key role in supporting and working across the marketing SLT to deliver across a variety of briefs for a number of brands. You\’ll be responsible for creating and optimising campaigns, seeing briefs through from origination to realisation, managing multiple stakeholders, managing projects from conception to delivery and reporting on campaign successes.
Responsibilities
- Support heads of marketing with campaign ideation and realisation to hit lead generation KPIs.
- Support the senior team to see through all marketing activities from briefing stage to launch.
- Brief all key marketing activities to content, digital, events and design teams.
- Report on campaign activity to illustrate return on time and investment.
- Manage stakeholders to ensure campaigns and projects are realised on time and to budget.
- Use CRM platforms to track successes and inform changes.
- Liaise with the wider marketing team to maximise collaborative opportunities.
- Attend and present at meetings with multiple stakeholders across the commercial team.
- Research competitor products, services and marketing activities and come up with new and reactive ideas.
- Create and amend tools and templates as part of client and prospect activity.
- Monitor and manage budgets alongside heads of marketing.
- Support and deliver across a variety of briefs where demand and projects require.
About you
- Bags of enthusiasm
- Strong creative mind
- Commercial savviness with strong multitasking skills
- Excellent verbal and written communication skills
- Strong analytical acumen and data-driven thinking
- Ability to manage stakeholders and peers from briefing through to delivery and reporting.
- Self-motivated with the ability to work as part of a team as well as under your own initiative.
- Self-belief to push your campaign ideas forward so ideas become reality.
- Be comfortable approaching and engaging with brand owners, content producers and agencies.
- A strong planner and organiser who ensures work is completed within deadlines, to budget and to the highest standard.
Perks
25 Days of Holiday + 8 Bank holidays: Take your well-deserved break with 25 days of holiday, plus those cherished bank holidays.
Birthday Bliss: Your birthday isn\’t just another day on the calendar; it\’s YOUR day! Enjoy it in style with a day off.
Post-Wedding Bliss: Newlyweds, we have extra weeks of holiday to bask in post-wedding happiness.
Growing Families: We support our Citation family, and that includes expectant parents. Vouchers and special perks await to celebrate the newest addition to your family.
Healthcare cash plan: Your well-being is our priority. That\’s why we offer private healthcare to ensure your peace of mind and keep you feeling your best.
If you\’re looking for your next career challenge, don\’t mind getting stuck into all areas of marketing and love driving forward new ideas, then this is the role for you! In return, we will give you the opportunity to work with a fantastic team, the chance to raise your profile, and learn and develop into your role. We also have a great range of colleague benefits.
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Senior Marketing Executive employer: 2M Employment Solutions Limited
Contact Detail:
2M Employment Solutions Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Executive
✨Tip Number 1
Familiarise yourself with the Citation Group's ecosystem and their range of products. Understanding how each service fits into the compliance landscape will help you articulate your ideas on cross-sell strategies during interviews.
✨Tip Number 2
Showcase your experience with data-driven marketing by preparing examples of past campaigns you've managed. Be ready to discuss how you used analytics to optimise performance, as this aligns perfectly with the role's focus on data-driven decision making.
✨Tip Number 3
Network with current or former employees of the Citation Group on platforms like LinkedIn. Engaging with them can provide insights into the company culture and expectations, which can be invaluable during your interview.
✨Tip Number 4
Prepare to discuss your collaborative experiences with various teams. The role requires strong stakeholder management skills, so having specific examples of successful cross-team projects will demonstrate your ability to thrive in a collaborative environment.
We think you need these skills to ace Senior Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in multi-channel marketing campaigns, particularly in a B2B environment. Use specific examples that demonstrate your ability to drive revenue growth and client satisfaction.
Craft a Compelling Cover Letter: In your cover letter, express your passion for client-centric marketing and your strategic thinking skills. Mention how your previous experiences align with the responsibilities of the Senior Marketing Executive role and how you can contribute to the company's growth.
Showcase Data-Driven Achievements: Include quantifiable results from past campaigns in your application. Highlight how you used data to optimise marketing strategies and improve client engagement, as this aligns with the company's focus on data-driven decision making.
Demonstrate Collaboration Skills: Emphasise your ability to work collaboratively with various teams. Provide examples of how you've successfully built relationships with stakeholders and contributed to cross-functional projects, which is crucial for this role.
How to prepare for a job interview at 2M Employment Solutions Limited
✨Showcase Your Data-Driven Mindset
As a Senior Marketing Executive, you'll need to demonstrate your ability to make data-driven decisions. Be prepared to discuss specific examples of how you've used data to optimise marketing campaigns in the past.
✨Emphasise Collaboration Skills
This role requires strong collaboration with various teams. Highlight your experience working with cross-functional teams and how you’ve successfully built relationships to achieve common goals.
✨Prepare for Client-Centric Discussions
Since the focus is on client happiness and loyalty, be ready to talk about how you've previously prioritised client needs in your marketing strategies. Share examples of how your campaigns have added value to clients.
✨Demonstrate Your Creative Flair
The Citation Group values innovative marketing approaches. Bring examples of creative campaigns you've executed, showcasing your ability to engage audiences and think outside the box.