At a Glance
- Tasks: Lead marketing strategies and execute impactful campaigns for NBA 2K in EMEA & LATAM.
- Company: Join 2K, a leader in gaming with a passion for sports culture.
- Benefits: Competitive salary, dynamic work environment, and opportunities for growth.
- Other info: Be part of a creative team driving innovative campaigns.
- Why this job: Shape the future of gaming marketing while connecting with basketball culture.
- Qualifications: Experience in marketing, agency management, and a love for sports and gaming.
The predicted salary is between 60000 - 80000 € per year.
2K is looking for a Senior Manager, International GTM for EMEA to shape and execute the marketing approach for NBA 2K. This strategic role demands close partnership with global marketing and focuses on delivering culturally relevant, effective campaigns.
Responsibilities include:
- Leading go-to-market strategies
- Managing agency relationships
- Ensuring performance evaluations are conducted based on successful campaign execution
A genuine passion for sports and gaming, particularly basketball culture, is highly valued in this position.
Senior International GTM Lead for EMEA & LATAM Gaming employer: 2K
At 2K, we pride ourselves on fostering a dynamic and inclusive work culture that champions creativity and collaboration. As a Senior International GTM Lead, you will have the opportunity to drive impactful marketing strategies in the vibrant gaming industry while enjoying comprehensive benefits and ample opportunities for professional growth. Located in a thriving hub for sports and entertainment, our team is passionate about delivering culturally relevant campaigns that resonate with diverse audiences across EMEA and LATAM.
StudySmarter Expert Advice🤫
We think this is how you could land Senior International GTM Lead for EMEA & LATAM Gaming
✨Tip Number 1
Network like a pro! Reach out to folks in the gaming and sports industry, especially those who work at 2K or similar companies. A friendly chat can open doors and give you insights that might just land you that interview.
✨Tip Number 2
Show your passion for basketball and gaming! When you get the chance to chat with recruiters or during interviews, share your experiences and how they connect to the role. Let them see your enthusiasm and knowledge about the culture.
✨Tip Number 3
Prepare for the interview by researching 2K’s recent campaigns and their impact. Be ready to discuss what worked, what didn’t, and how you would approach things differently. This shows you’re not just interested but also proactive!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take that extra step to engage with us directly.
We think you need these skills to ace Senior International GTM Lead for EMEA & LATAM Gaming
Some tips for your application 🫡
Show Your Passion:Make sure to highlight your genuine love for sports and gaming, especially basketball culture. We want to see how your enthusiasm aligns with our mission at 2K!
Tailor Your Application:Don’t just send a generic CV and cover letter. We’re looking for candidates who can demonstrate their understanding of the EMEA and LATAM markets. Customise your application to reflect that!
Highlight Relevant Experience:When detailing your past roles, focus on your experience with go-to-market strategies and managing agency relationships. We want to know how you’ve successfully executed campaigns in the past.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at 2K
✨Know Your Game
Make sure you brush up on your knowledge of NBA 2K and the gaming industry. Familiarise yourself with recent campaigns, trends in gaming, and how they resonate with different cultures in EMEA and LATAM. This will show your genuine passion for sports and gaming, which is crucial for this role.
✨Showcase Your Strategy Skills
Prepare to discuss your previous experiences in shaping go-to-market strategies. Have specific examples ready that highlight your ability to lead campaigns and manage agency relationships. Be ready to explain how you evaluated performance and what metrics you used to measure success.
✨Cultural Relevance is Key
Since this role focuses on delivering culturally relevant campaigns, think about how you can tailor marketing approaches to different regions. Be prepared to share ideas on how to engage diverse audiences in EMEA and LATAM, and demonstrate your understanding of local cultures and preferences.
✨Ask Insightful Questions
At the end of the interview, don’t forget to ask questions that show your interest in the company and the role. Inquire about their current marketing strategies, how they measure campaign success, or what challenges they face in the gaming market. This not only shows your enthusiasm but also helps you gauge if the company is the right fit for you.
