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- Tasks: Lead influencer strategy for 2K titles and manage creator relationships.
- Company: Join 2K, a global gaming powerhouse known for iconic franchises like NBA 2K and BioShock.
- Benefits: Enjoy a diverse work environment and the chance to shape gaming culture.
- Why this job: Be at the forefront of the Creator Economy and influence how 2K connects with fans.
- Qualifications: 5-7 years in creator relations, project management skills, and a passion for gaming culture.
- Other info: We encourage all applicants to apply, even if you don’t meet every requirement!
The predicted salary is between 36000 - 60000 £ per year.
Who We Are
2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K’s portfolio of world-class games across multiple platforms, include Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, 31st Union, and HB Studios. Our portfolio of titles is expanding due to our global strategic plan, building and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today’s most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.
Manager – Talent & Influencer
Our team of engineers, marketers, artists, writers, data scientists, producers, thinkers and doers, are the professional publishing stewards of our growing library of critically-acclaimed franchises such as NBA 2K, 2K PGA, Battleborn, BioShock, Borderlands, The Quarry, The Darkness, Mafia, Sid Meier’s Civilization, Marvel’s Midnight Suns, WWE 2K, and XCOM.
At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We encourage ALL applicants to explore our global positions, even if they don’t meet every requirement for the role. If you’re interested in the job and think you have what it takes to work at 2K, we encourage you to apply!
What We Need
The Influencer Team is the cultural driver of the 2K brand and closely aligns its titles with the tentpole moments across sports, music, Creator Economy and fashion.
We are looking for team members with a strong pulse and proficient in what’s happening across the Creator Economy and culture who can uncover unique and authentic ways for the 2K brand to show up during the appropriate moments.
The Manager, Influencer & Talent will play an integral role in developing the influencer strategy for 2K Sports titles, handling and developing creator relationships, agency relationships, collaborating with cross functional teams, onboarding talent onto 2K campaigns, and integrating the 2K brand/game titles into creator initiatives that drive fan interest and growth.
What You’ll Do
- Take lead on influencer strategy for select 2K titles
- Key point of contact for agency relationships
- Driver of relationship development and communication with our current and new creators
- Build strong relationships with creator management teams
- Be responsible for project management across creator campaigns
- A key member of the team that shares creator feedback to help refine marketing campaigns
- Share creator tentpoles and activations with the greater team that are an ideal fit for the 2K brand/game titles
- Expert on tentpole moments that creators are driving and how the 2K brand can potentially integrate where it makes sense
- Ensure partnerships are not only beneficial for the 2K brand, but creator as well
- Assist in the development of 2K-owned content development by pitching appropriate talent where vital
What Will Make You A Great Fit
- 5-7 years of running/leading creator relationships and campaigns
- Experience vetting and onboarding agencies
- Experience working with global agencies (specifically EMEA territories)
- Multi-language speaking is a plus
- Experience driving influencer strategy for brands
- Background of applying Project Management systems
- Self-starter, Strategic Problem solver, and Standout Colleague (great working cross functionally)
- Deep knowledge AND relationships within the Creator Economy
- Entertainment/Gaming industry experience
- Authority in understanding what’s happening around culture (music, sports, and fashion)
As an equal opportunity employer, we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform their essential job functions, and to receive other benefits and privileges of employment. Please contact us if you need reasonable accommodation.
Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, only use 2K.com accounts.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Other
Industries
Computer Games
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Manager, Talent & Influencer employer: 2K
Contact Detail:
2K Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Manager, Talent & Influencer
✨Tip Number 1
Stay updated on the latest trends in the Creator Economy and gaming culture. Follow key influencers, brands, and industry news to understand what resonates with audiences and how 2K can leverage these insights.
✨Tip Number 2
Network with professionals in the gaming and influencer marketing space. Attend industry events, webinars, or online forums to connect with potential collaborators and gain insights into successful strategies.
✨Tip Number 3
Showcase your project management skills by discussing past campaigns you've led. Highlight your ability to coordinate between creators and agencies, ensuring smooth execution and alignment with brand goals.
✨Tip Number 4
Demonstrate your understanding of tentpole moments in culture, such as major sports events or music festivals. Be prepared to share ideas on how 2K can authentically integrate its brand during these key times.
We think you need these skills to ace Manager, Talent & Influencer
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities of the Manager, Talent & Influencer position. Familiarize yourself with 2K's brand and their approach to influencer marketing.
Tailor Your Resume: Highlight your experience in managing creator relationships and campaigns. Be specific about your achievements in the Creator Economy and how they relate to the gaming industry.
Craft a Compelling Cover Letter: Use your cover letter to express your passion for gaming and the Creator Economy. Mention specific examples of how you've successfully driven influencer strategies in the past.
Showcase Your Knowledge: In your application, demonstrate your understanding of current trends in culture, music, sports, and fashion. Explain how this knowledge can benefit 2K's influencer strategy.
How to prepare for a job interview at 2K
✨Know the Creator Economy
Familiarize yourself with the latest trends and key players in the Creator Economy. Be prepared to discuss how these trends can be leveraged for 2K's influencer strategy.
✨Showcase Your Project Management Skills
Highlight your experience with project management systems. Be ready to provide examples of how you've successfully managed creator campaigns and relationships in the past.
✨Demonstrate Cultural Awareness
Understand the cultural moments that resonate with creators and audiences alike. Be prepared to discuss how you would integrate 2K's brand into these moments effectively.
✨Build Relationships
Emphasize your ability to build and maintain strong relationships with creators and agencies. Share specific examples of how you've fostered successful partnerships in your previous roles.
