At a Glance
- Tasks: Lead marketing strategies and execute impactful campaigns for NBA 2K in EMEA & LATAM.
- Company: Join 2K, a leading gaming company with a passion for sports and innovation.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Collaborative team atmosphere with a focus on creativity and cultural relevance.
- Why this job: Shape the future of gaming marketing while connecting with basketball culture.
- Qualifications: Experience in marketing, strong leadership skills, and a love for sports and gaming.
The predicted salary is between 60000 - 80000 £ per year.
2K is looking for a Senior Manager, International GTM for EMEA to shape and execute the marketing approach for NBA 2K. This strategic role demands close partnership with global marketing and focuses on delivering culturally relevant, effective campaigns.
Responsibilities include:
- Leading go-to-market strategies
- Managing agency relationships
- Ensuring performance evaluations are conducted based on successful campaign execution
A genuine passion for sports and gaming, particularly basketball culture, is highly valued in this position.
Senior International GTM Lead for EMEA & LATAM Gaming in London employer: 2K
At 2K, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture, particularly for our Senior International GTM Lead role in the vibrant gaming industry. Our employees benefit from comprehensive growth opportunities, collaborative teamwork, and the chance to work on globally recognised brands like NBA 2K, all while being part of a passionate community that celebrates sports and gaming culture. Join us in our EMEA office, where creativity meets strategy, and your contributions will directly impact our success in delivering culturally relevant campaigns.
StudySmarter Expert Advice🤫
We think this is how you could land Senior International GTM Lead for EMEA & LATAM Gaming in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for 2K and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like 2K are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with 2K on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at 2K. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior International GTM Lead for EMEA & LATAM Gaming in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit 2K. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of 2K:Show us that you’ve done your homework! In your application, briefly mention what you admire about 2K’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at 2K
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at 2K will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At 2K, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
