At a Glance
- Tasks: Lead exciting marketing campaigns for the PGA TOUR 2K franchise and engage with a global audience.
- Company: Join 2K, a leading video game company known for its innovative titles and inclusive culture.
- Benefits: Enjoy competitive pay, flexible work options, and opportunities for professional growth.
- Other info: Collaborative environment with endless opportunities to learn and grow in the gaming industry.
- Why this job: Be part of a dynamic team that shapes the future of gaming and connects with passionate fans.
- Qualifications: Experience in product marketing and a love for gaming, especially golf, is essential.
The predicted salary is between 56250 - 68750 £ per year.
2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our portfolio of titles is expanding due to our global strategic plan, building and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today’s most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.
The PGA TOUR 2K Integrated Marketing team is looking for a Manager, Product Marketing. We are responsible for building data-driven marketing strategies that reach and engage fans with value-rich experiences that drive revenue growth, brand health, and loyalty. As a Manager, Product Marketing, you will be responsible for helping deliver full-funnel marketing campaigns, in partnership with internal and external partners, to drive player satisfaction and commercial success.
To be successful in this role, you will need to be a true product marketing expert that understands every facet of our game and how they serve our current and prospective players. An existing passion for, or a willingness to learn about, the sport of golf is key: the PGA TOUR 2K franchise is the most authentic representation of the sport, and success in this role is determined by our ability to demonstrate that to our players.
What You Will Do
- Manage comprehensive end-to-end marketing campaigns across our full live-services machine.
- Own our in-game lifecycle strategy: architecting messaging and offer constructs that move our players through the optimal player experience.
- Lead and execute high-profile brand partnerships, influencer tie-ins, and promotional activations.
- Build and maintain high-trust relationships across our Business Unit and our shared service teams.
What Will Make You A Great Fit
- Product Passion & Literacy: You're as comfortable in a product roadmap conversation as a campaign brief kick off call.
- Operational Rigor: You can hold multiple campaigns, live and upcoming, in harmony without losing precision on any one of them.
- Content & Channel Fluency: You can partner with multiple cross-functional teams to orchestrate a multi-touchpoint tactical execution.
- Partnership & Licensing Acumen: You know how to run activations that integrate licenses, licensors and/or talent from concept through to legal sign-off.
- Cross-Functional Influence: You build trust quickly with key stakeholders across the Business Unit, shared services teams, and our development studio.
Qualifications
- Proven experience in product marketing, live-service campaign management, or lifecycle marketing experience within gaming or digital entertainment.
- Extensive knowledge or interest in sports verticals, ideally golf.
- Deep understanding of how to measure and report on marketing performance across owned and operated, earned, and paid channels.
- Familiarity with PC & console gaming marketing (PlayStation, Xbox, Steam) a plus.
As an equal opportunity employer, we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform their essential job functions, and to receive other benefits and privileges of employment.
Manager, Product Marketing in London employer: 2K
At 2K, we foster a vibrant and inclusive work culture that empowers our employees to bring their authentic selves to work while driving innovation in the gaming industry. Located in Novato, California, we offer competitive benefits, opportunities for professional growth, and the chance to collaborate with some of the most talented minds in gaming. As a Senior Manager, International GTM for NBA 2K, you'll play a pivotal role in shaping our regional strategy, all while being part of a dynamic team that values creativity and collaboration.
StudySmarter Expert Advice🤫
We think this is how you could land Manager, Product Marketing in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for 2K and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like 2K are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with 2K on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at 2K. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Manager, Product Marketing in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit 2K. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of 2K:Show us that you’ve done your homework! In your application, briefly mention what you admire about 2K’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at 2K
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at 2K will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At 2K, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
