At a Glance
- Tasks: Lead the EMEA go-to-market strategy for NBA 2K and manage paid media planning.
- Company: Join 2K, a global leader in video games with a diverse portfolio.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Passionate about sports and gaming? This is your chance to make an impact!
- Why this job: Shape the future of gaming marketing while working with top industry talent.
- Qualifications: Proven marketing experience, especially in international strategy and agency management.
The predicted salary is between 54000 - 66000 £ per year.
2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our portfolio of titles is expanding due to our global strategic plan, building and acquiring exciting studios whose content continues to inspire all of us!
As Senior Manager, International GTM for EMEA, you will be a senior strategic leader responsible for shaping and executing the regional go-to-market approach for NBA 2K across the region. This is not an executional support role. We’re looking for someone who can build the regional strategy from the brief up, own paid media planning end to end, and show up as a credible, trusted face of the brand for our most important external partners.
What You’ll Own
- Regional GTM Strategy: Lead the development and delivery of EMEA go-to-market plans that translate the global campaign into regionally effective, culturally resonant marketing.
- Paid Media Planning and Execution: Own the paid media strategy and execution for EMEA from annual planning and channel mix through in-market optimization and performance evaluation.
- External Partner Management: Serve as the primary external-facing representative for NBA 2K across EMEA, building and managing relationships with key agency, media, and marketing partners.
- Cross-Functional Collaboration: Partner closely with Community and Creator, Paid Influencer, and Product Marketing leads to ensure EMEA is fully integrated across all GTM pillars.
- Team Leadership: Manage, mentor, and develop direct reports across the EMEA team.
- Performance and Evaluation: Drive performance conversations throughout the campaign lifecycle, identifying what’s working, flagging where adjustments are needed.
What Will Make You a Great Fit
- Experienced: Proven experience in marketing with meaningful experience in international or regional strategy, ideally within gaming, entertainment, or consumer brands.
- Agency Management: You’ve managed agency relationships at a senior level and know how to get the best out of them.
- Paid Media Fluency: You’ve owned media plans at a senior level.
- Strategic: Comfortable operating at the campaign level while staying close enough to the details to catch what’s slipping.
- External-Facing: A natural relationship-builder with experience representing a brand to outside partners, agencies, and stakeholders.
- Collaborative: Skilled at navigating complex, matrixed organizations and building strong cross-functional alignment.
- Communicative: Strong written and verbal communicator who can translate complex regional context into clear direction for global stakeholders.
- Passionate about Sports and Gaming: A genuine affinity for basketball culture and an understanding of the NBA 2K franchise and its community is a meaningful advantage.
As an equal opportunity employer, we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform their essential job functions, and to receive other benefits and privileges of employment.
Senior Manager, International GTM - EMEA LATAM, NBA 2K employer: 2K Madrid
At 2K, we foster a vibrant and inclusive work culture that empowers our employees to thrive in their roles. As a Senior Manager in the EMEA region, you will benefit from a collaborative environment that values creativity and strategic thinking, alongside opportunities for professional growth within a leading global gaming company. With a focus on meaningful partnerships and innovative marketing strategies, you'll be at the forefront of shaping the future of NBA 2K while enjoying the unique advantages of working in the dynamic gaming industry.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Manager, International GTM - EMEA LATAM, NBA 2K
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for 2K Madrid and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like 2K Madrid are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with 2K Madrid on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at 2K Madrid. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Manager, International GTM - EMEA LATAM, NBA 2K
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit 2K Madrid. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of 2K Madrid:Show us that you’ve done your homework! In your application, briefly mention what you admire about 2K Madrid’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at 2K Madrid
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at 2K Madrid will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At 2K Madrid, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
