At a Glance
- Tasks: Lead brand strategy and develop innovative campaigns for a new sports video game franchise.
- Company: Join 2K, a leader in iconic video games shaping culture and entertainment.
- Benefits: Competitive salary, creative environment, and opportunities for professional growth.
- Other info: Collaborative team atmosphere with a focus on innovation and player engagement.
- Why this job: Make a real impact on the future of sports gaming with your strategic vision.
- Qualifications: Expertise in brand strategy and a deep understanding of sports culture.
The predicted salary is between 60000 - 80000 £ per year.
Who We Are At 2K, we build some of the most iconic and culture‑shaping video games in entertainment.
In 2023, we expanded our publishing arm across 2K Sports Lab, our latest stand‑alone studio that is shaping an ambitious plan to redefine the future of sports games.
We're currently building a world‑class team to build the next iconic sports franchise that’s rooted in bold ideas, innovative experiences and a laser focus on players and fans.
What We Need We are looking for a Senior Manager, Brand to join our team.
This is a critical role that will further develop the foundations of our next blockbuster sports IP, offering a rare opportunity to impact the future of the sports video game category.
The role requires strategic leadership, deep cultural understanding, and a clear point‑of‑view on the sport in service of creating a unique position and voice within the market.
The ideal candidate will be an expert in shaping brand strategy from the ground up, possessing the ability to develop our core audience globally while executing industry‑defining creative campaigns.
You will lead cross‑functional relationships across studio, publishing and geographic boundaries, and will champion the professional growth of your team.
What You Will Do Brand
- Strategy
- Franchise
Strategy: Shape a comprehensive, long‑term brand strategy – refining the franchise’s core mission, vision, and positioning – to establish a definitive, authentic foothold in the market.
Identity, TOV
