At a Glance
- Tasks: Lead global brand strategy for a blockbuster sports game and shape its identity.
- Company: Join 2K Games, a leader in the gaming industry with a passion for innovation.
- Benefits: Competitive salary, flexible work options, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on cultural representation and authentic marketing.
- Why this job: Make a real impact on a major sports franchise and connect with diverse audiences.
- Qualifications: Experience in brand management and a knack for creative storytelling.
The predicted salary is between 60000 - 80000 £ per year.
2K Games, Inc. is seeking a Senior Manager, Brand to shape and lead global brand strategy for a blockbuster sports IP. You will define franchise identity, tone of voice, and audience targeting while guiding cross‑functional teams across studios and markets to ensure cohesive, impactful campaigns.
You will oversee agency partners, drive performance metrics, and champion brand growth across global and local markets, ensuring authentic cultural representation in game and marketing initiatives.
We think you need these skills to ace Senior Brand Leader, Global Sports Gaming
Brand Strategy
Franchise Identity Development
Tone of Voice Definition
Audience Targeting
Cross-Functional Team Leadership
Campaign Management
Agency Partner Oversight
