Senior Manager, International GTM - EMEA LATAM, NBA 2K New London, England, United Kingdom

Who We Are

2K is headquartered in Novato, California and is a wholly owned label of Take‑Two Interactive Software, Inc. (NASDAQ: TTWO). Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our portfolio of titles is expanding due to our global strategic plan, building and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today's most popular gaming genres, including sports, shooters, action, role‑playing, strategy, casual, and family entertainment.

At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We encourage ALL applicants to explore our global positions, even if they don’t meet every requirement for the role. If you’re interested in the job and think you have what it takes to work at 2K, we encourage you to apply!

What We Need

As Senior Manager, International GTM for EMEA, you will be a senior strategic leader responsible for shaping and executing the regional go‑to‑market approach for NBA 2K across the region. This is not an executional support role. We’re looking for someone who can build the regional strategy from the brief up, own paid media planning end to end, and show up as a credible, trusted face of the brand for our most important external partners. You’ll work in close partnership with the global marketing team to ensure our campaigns are globally coherent and locally effective. This role requires someone who thinks strategically, operates with urgency, and builds strong relationships across internal teams and external partners alike.

What You’ll Own

• Regional GTM Strategy: Lead the development and delivery of EMEA go‑to‑market plans that translate the global campaign into regionally effective, culturally resonant marketing.
• Paid Media Planning and Execution: Own the paid media strategy and execution for EMEA from annual planning and channel mix through in‑market optimization and performance evaluation.
• External Partner Management: Serve as the primary external‑facing representative for NBA 2K across EMEA, building and managing relationships with key agency, media, and marketing partners.
• Cross‑Functional Collaboration: Partner closely with Community and Creator, Paid Influencer, and Product Marketing leads to ensure EMEA is fully integrated across all GTM pillars.
• Team Leadership: Manage, mentor, and develop direct reports across the EMEA team.
• Performance and Evaluation: Drive performance conversations throughout the campaign lifecycle, identifying what’s working, flagging where adjustments are needed, and leading the regional evaluation process.

What Will Make You a Great Fit

• Experienced: Proven experience in marketing with meaningful experience in international or regional strategy, ideally within gaming, entertainment, or consumer brands.
• Agency Management: You’ve managed agency relationships at a senior level and know how to get the best out of them.
• Paid Media Fluency: You’ve owned media plans at a senior level.
• Strategic: Comfortable operating at the campaign level while staying close enough to the details to catch what’s slipping.
• External‑Facing: A natural relationship‑builder with experience representing a brand to outside partners, agencies, and stakeholders.
• Collaborative: Skilled at navigating complex, matrixed organizations and building strong cross‑functional alignment across departments and time zones.
• Communicative: Strong written and verbal communicator who can translate complex regional context into clear direction for global stakeholders, and vice versa.
• Passionate about Sports and Gaming: A genuine affinity for basketball culture and an understanding of the NBA 2K franchise and its community is a meaningful advantage.

As an equal opportunity employer, we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform their essential job functions, and to receive other benefits and privileges of employment.