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- Tasks: Lead marketing strategies and manage a small team to drive growth.
- Company: Join 2i, an award-winning consultancy redefining quality in software testing.
- Benefits: Enjoy flexible working, private healthcare, and generous annual leave.
- Why this job: Be part of a dynamic team aiming for industry leadership and personal growth.
- Qualifications: 2+ years in B2B marketing with digital channel experience required.
- Other info: Curiosity is key; we value diverse perspectives and backgrounds.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Location: Hybrid (UK wide - travel to Edinburgh required)
Role type: Permanent
Who we are… We’re an award-winning pure-play testing consultancy, focused in quality engineering on a mission to become the UK’s #1. Over the past 6 years, we’ve redefined what quality and testing look like at 2i and to our clients. Born from a desire to view quality holistically across the entire software development life cycle (SDLC) our quality engineers (QE's) are at the heart of delivering world-class consultancy services.
Why Us? Proudly certified as a "Great Place to Work", 2i are the chosen employer of around 300 QE's and we’re continuing our growth! We recently announced our eight-figure funding injection as we aim to increase our revenue by more than £50m in the coming years.
What we’re looking for… We’re looking for people who let curiosity and interest lead them. We don’t expect to have a team of "experts". What we do expect, is for #Team2i to be...
- Inquisitive
- Open to challenge
- Taking initiative
- Accountable
What you’ll be doing... In 2025, we hope to establish ourselves as the leading QAT (Quality Assurance and Testing) partner in the UK. Our marketing strategy is fundamental to making this happen. Your role as Marketing Manager will involve working closely with our fractional CMO, senior leadership team, and external agencies (PR and web) to execute our carefully crafted 2i marketing strategy. You’ll manage a small team of two to deliver marketing activities across our core channels whilst having the support and mentorship of our CMO. This role requires hands-on execution to manage the day-to-day marketing planning and operations to ensure all activities align with our strategic goals.
The marketing strategy has specifically been designed to accelerate 2i’s growth trajectory, built on the following pillars:
- Enhanced brand positioning
- Technology foundation
With a goal of achieving ÂŁ100million+ in revenue for 2026-2028, our marketing strategy will establish 2i as a trusted brand, generate high-quality leads for sales conversion and build a scalable foundation for long-term growth.
Responsibilities:
- Execute the marketing plan as developed with the fractional CMO and senior leadership
- Manage, mentor and grow the marketing team – currently made up of a Digital Content Specialist and Marketing Executive
- Coordinate with external agencies (PR, SEO, web) to ensure aligned delivery
- Be a brand ambassador for 2i, ensuring high-quality assets and messaging in line with our communication strategy
- Own and optimise key marketing assets including the website UX, email campaigns, and social channels
- Oversee digital advertising campaigns across platforms including Google PPC, LinkedIn, and other relevant channels
- Work with our PR agency to amplify our thought leadership content for target personas
- Plan and manage event participation, from logistics to execution
- Conduct ongoing competitor analysis to identify market opportunities
- Review all marketing materials for quality, consistency, and effectiveness
- Report on marketing performance metrics to senior stakeholders on a regular basis
- Budget management – managing marketing budgets and allocating resources effectively
Experience Required:
- Marketing experience (2+ years) in a service focused B2B environment
- Working understanding of digital marketing channels (SEO, PPC, social media email marketing) and website UX best practices
- Ability to understand technical concepts and translate them into compelling marketing messages
- Interest in marketing KPIs and analytics for performance tracking and reporting
- Good project management skills with the ability to manage multiple initiatives simultaneously
- Strong communication and relationship-building abilities
- Self-motivated with the ability to work independently while knowing when to seek input
- Excellent attention to detail, particularly in written communications
- Adaptability and willingness to learn about new sectors or technologies
- Experience with marketing automation and CRM systems (Salesforce is advantageous)
What we can offer you...
- Career development pathways tailored for your personal and professional learning within 2i, giving clear direction for your career with us
- 26 days of annual leave + the option to buy and sell holiday (up to 5 days)
- Private Health Care + access to other mental health and wellbeing services including Gym Memberships, Counselling, Cycle to Work Schemes + many more
- Individual and Company related performance bonus
- Flexible working in a hybrid environment across the UK
What if you are a partial fit? Curious? We want to hear from you! We don’t believe in the “perfect” hire. What we do believe in is the benefits of creating a team built of different perspectives, backgrounds, career paths and ways of working. What we value most are team players who are eager to take their growth into their own hands and utilise the people around them.
Apply directly with your CV, drop one of our recruitment team a message on LinkedIn, or email talent@2itesting.com.
Marketing Manager employer: 2i
Contact Detail:
2i Recruiting Team
talent@2itesting.com
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Familiarise yourself with 2i's marketing strategy and their core values. Understanding their mission to become the UK's leading QAT partner will help you align your approach and demonstrate your enthusiasm for their goals during any discussions.
✨Tip Number 2
Network with current employees or alumni who have worked at 2i. Engaging with them on platforms like LinkedIn can provide you with insider insights about the company culture and expectations, which can be invaluable in your conversations.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully managed marketing campaigns in a B2B environment. Highlighting your hands-on experience with digital marketing channels will show that you're ready to hit the ground running.
✨Tip Number 4
Stay updated on the latest trends in quality assurance and testing. Being knowledgeable about industry developments will not only impress your interviewers but also demonstrate your commitment to contributing to 2i's growth.
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant marketing experience, especially in B2B environments. Emphasise your understanding of digital marketing channels and any specific achievements that align with the role's requirements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing and your understanding of 2i's mission. Mention how your skills can contribute to their growth strategy and why you are excited about the opportunity.
Showcase Relevant Skills: In your application, clearly outline your project management skills and experience with marketing automation tools. Highlight your ability to analyse marketing performance metrics and how you've used this data to drive results.
Demonstrate Cultural Fit: 2i values curiosity and teamwork. In your application, provide examples of how you've taken initiative in past roles and how you work collaboratively with others to achieve common goals.
How to prepare for a job interview at 2i
✨Show Your Curiosity
2i values inquisitive minds, so be prepared to ask insightful questions about the company and its marketing strategies. This shows your genuine interest in the role and aligns with their expectation for team members to be open to challenge.
✨Demonstrate Your Experience
Highlight your previous marketing experience, especially in a B2B environment. Be ready to discuss specific campaigns you've managed, the results achieved, and how you can apply that knowledge to help 2i reach its ambitious growth targets.
✨Understand the Technical Side
Since the role involves translating technical concepts into marketing messages, brush up on your understanding of quality engineering and software development. This will help you communicate effectively with both the team and clients.
✨Prepare for Team Dynamics
As you'll be managing a small team, think about your leadership style and how you can mentor your team members. Be ready to share examples of how you've successfully led teams in the past and fostered collaboration.