An exciting opportunity has arisen for an experienced Sales Manager to join a fast-growing international events business delivering large-scale B2B exhibitions and conferences across global markets. This role sits within a highly commercial events team focused on sectors shaping the future of global industry. You will play a key role in driving revenue growth, selling exhibition space, sponsorship packages and strategic partnership opportunities to leading organisations. Company Benefits * 25 days annual holiday plus an extra 2 weeks over Christmas and New Year * Attractive commission structure * Company events * Opportunity to work on international events with global clients Key Responsibilities Sales Strategy & Market Growth * Support the Head of Events in executing the wider sales strategy * Identify new revenue streams, market opportunities and growth areas * Monitor competitor activity and industry trends to inform sales planning Revenue Generation * Achieve and exceed individual sales targets * Sell exhibition stand space, sponsorship packages and partnership opportunities * Drive new exhibitor acquisition while retaining existing clients * Identify and maximise upselling opportunities across the portfolio * Develop tailored commercial proposals for key clients Pipeline & Performance Management * Maintain accurate pipeline forecasting and CRM records * Track sales performance against targets and KPIs * Identify potential risks to revenue delivery and implement corrective actions * Ensure compliance with internal sales processes and reporting standards Client Relationship Management * Build long‐term relationships with exhibitors, sponsors and strategic partners * Act as a trusted advisor to clients, identifying opportunities to grow their presence at events Market Development * Prospect new business opportunities across target markets * Identify and engage key decision‐makers within target organisations * Attend industry and competitor events to generate leads and market intelligence * Prepare proposals, negotiate commercial terms and secure signed contracts Experience and Skills Requirements * Direct experience in B2B event sales, 2–4 years (preferably exhibitions and sponsorship) * Strong track record of hitting or exceeding targets in a similar environment * Able to manage longer, consultative sales cycles with multiple stakeholders * Comfortable building new business as well as developing existing accounts * Ideally has worked internationally or on events with a global client base * Proactive, commercially minded and a self‐starter who is happy to take ownership and drive results * Collaborative team player with strong communication skills, resilience and a positive attitude under pressure * Confident negotiation and closing skills * Experience using CRM systems and pipeline management tools * Excellent presentation and proposal writing abilities * Professional, credible and confident when dealing with senior stakeholders #J-18808-Ljbffr
StudySmarter Expert Advice🤫
We think this is how you could land Sales Manager in Guildford
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Sales Manager at 2i Recruit, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including 2i Recruit. Tailor your message to explain why you’re drawn to them and how you can contribute as a Sales Manager. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Sales Manager in Guildford
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for 2i Recruit:When writing your cover letter, make sure to tailor your message specifically for 2i Recruit. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at 2i Recruit
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show 2i Recruit that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show 2i Recruit that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with 2i Recruit’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
