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- Tasks: Lead and optimise paid search and social campaigns across major platforms.
- Company: Join a dynamic team focused on innovative advertising strategies.
- Benefits: Enjoy hybrid work, a pension scheme, private medical, and quarterly events.
- Why this job: Perfect for those passionate about digital marketing and eager to make an impact.
- Qualifications: 2+ years in paid media with strong analytical skills and platform expertise.
- Other info: Must be a car driver; remote work flexibility available.
The predicted salary is between 36000 - 60000 £ per year.
Hybrid - 3 Days in the office and 2 Days remote
Our client is seeking a proactive and hands-on Paid Media Coordinator to take ownership of their paid search and social campaigns. This role will lead the strategic planning and execution of advertising across Google, Microsoft, and Meta platforms, with potential to explore additional channels over time.
The ideal candidate will bring a strong grasp of campaign management from start to finish, with a particular understanding of the nuances involved in high-consideration, low-frequency purchase journeys. A solid knowledge of incrementality and attribution is essential, along with a results-driven mindset and the ability to adapt in a fast-paced environment.
Company Benefits:
- Company Pension Scheme
- Company Quarterly Events
- Private Medical
Key Responsibilities:
- Take full ownership of paid search campaigns across Google and Microsoft Ads, including keyword, Shopping, Performance Max, and Demand Gen formats.
- Run and optimise paid social campaigns on Meta platforms (Facebook and Instagram).
- Identify and test new paid media opportunities across other platforms where relevant.
- Develop and deliver paid media strategies aligned with broader marketing objectives.
- Continuously refine campaigns to improve performance across the full funnel, driving both awareness and incremental sales.
- Manage budgets effectively, ensuring spending is aligned with campaign goals.
- Forecast, track, and report on performance, using data and analytics to uncover insights and guide improvements.
Experience and Skills Requirements:
- A minimum of 2 years’ hands-on experience managing paid search and social campaigns.
- Solid grasp of incrementality and attribution; experience with products involving longer or more complex customer journeys is highly valued.
- Confident user of Google Ads, Microsoft Ads, and Meta Ads platforms.
- Strong analytical mindset, with proven experience in interpreting data and using insights to inform decisions.
- Self-motivated with the ability to work autonomously, while also thriving in a collaborative team environment.
- Must be a car driver.
If you have not been contacted within 5 working days, then unfortunately on this occasion your CV has not been shortlisted.
Paid Media Coordinator employer: 2i Recruit Ltd
Contact Detail:
2i Recruit Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Media Coordinator
✨Tip Number 1
Familiarise yourself with the latest trends and updates in paid media, especially on Google, Microsoft, and Meta platforms. This will not only help you during interviews but also demonstrate your proactive approach to staying current in the industry.
✨Tip Number 2
Prepare to discuss specific campaigns you've managed in the past, focusing on your role in strategy development and execution. Highlight any successes or learnings from these experiences to showcase your hands-on expertise.
✨Tip Number 3
Brush up on your analytical skills, particularly in interpreting data related to incrementality and attribution. Being able to articulate how you've used data to drive campaign improvements will set you apart from other candidates.
✨Tip Number 4
Network with professionals in the paid media space, whether through LinkedIn or industry events. Building connections can provide valuable insights and potentially lead to referrals, increasing your chances of landing the job with us.
We think you need these skills to ace Paid Media Coordinator
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience with paid search and social campaigns. Emphasise your familiarity with Google Ads, Microsoft Ads, and Meta platforms, as well as any relevant achievements in campaign management.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of incrementality and attribution. Discuss how your analytical mindset has helped you optimise campaigns in the past, and express your enthusiasm for the role and the company.
Showcase Relevant Experience: In your application, provide specific examples of successful campaigns you've managed. Highlight your ability to adapt strategies based on data insights and your experience with high-consideration purchase journeys.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for any errors or typos. A polished application reflects your attention to detail, which is crucial for a role focused on campaign performance.
How to prepare for a job interview at 2i Recruit Ltd
✨Showcase Your Campaign Management Skills
Be prepared to discuss your hands-on experience with paid search and social campaigns. Highlight specific examples where you successfully managed campaigns from start to finish, focusing on the strategies you employed and the results achieved.
✨Demonstrate Your Analytical Mindset
Since a strong analytical mindset is crucial for this role, come equipped with examples of how you've used data and analytics to drive campaign performance. Be ready to explain how you interpret data and make informed decisions based on insights.
✨Understand Incrementality and Attribution
Make sure you can articulate your understanding of incrementality and attribution, especially in relation to high-consideration, low-frequency purchase journeys. Prepare to discuss how these concepts have influenced your previous campaigns.
✨Prepare for Scenario-Based Questions
Expect scenario-based questions that assess your problem-solving skills in a fast-paced environment. Think about challenges you've faced in past roles and how you adapted your strategies to overcome them, particularly in managing budgets and optimising campaigns.
