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- Tasks: Drive revenue growth by selling exhibition space and sponsorships at global events.
- Company: Fast-growing international events business shaping the future of global industry.
- Benefits: Competitive salary, 25 days holiday plus 2 weeks over Christmas, and attractive commission structure.
- Other info: Collaborative environment with opportunities for personal and professional growth.
- Why this job: Join a dynamic team and work on exciting international events with global clients.
- Qualifications: 2-4 years B2B event sales experience with a strong track record.
An exciting opportunity has arisen for an experienced Sales Manager to join a fast-growing international events business delivering large-scale B2B exhibitions and conferences across global markets. This role sits within a highly commercial events team focused on sectors shaping the future of global industry. You will play a key role in driving revenue growth, selling exhibition space, sponsorship packages and strategic partnership opportunities to leading organisations.
Company Benefits:
- Competitive base salary £35,000 – £45,000
- 25 days annual holiday plus an extra 2 weeks over Christmas and New Year
- Attractive commission structure
- Company events
- Opportunity to work on international events with global clients
Key Responsibilities:
- Sales Strategy & Market Growth: Support the Head of Events in executing the wider sales strategy; Identify new revenue streams, market opportunities and growth areas; Monitor competitor activity and industry trends to inform sales planning.
- Revenue Generation: Achieve and exceed individual sales targets; Sell exhibition stand space, sponsorship packages and partnership opportunities; Drive new exhibitor acquisition while retaining existing clients; Identify and maximise upselling opportunities across the portfolio; Develop tailored commercial proposals for key clients.
- Pipeline & Performance Management: Maintain accurate pipeline forecasting and CRM records; Track sales performance against targets and KPIs; Identify potential risks to revenue delivery and implement corrective actions; Ensure compliance with internal sales processes and reporting standards.
- Client Relationship Management: Build long-term relationships with exhibitors, sponsors and strategic partners; Act as a trusted advisor to clients, identifying opportunities to grow their presence at events.
- Market Development: Prospect new business opportunities across target markets; Identify and engage key decision-makers within target organisations; Attend industry and competitor events to generate leads and market intelligence; Prepare proposals, negotiate commercial terms and secure signed contracts.
Experience and Skills Requirements:
- Direct experience in B2B event sales, 2–4 years (preferably exhibitions and sponsorship), strong track record of hitting or exceeding targets in a similar environment, able to manage longer, consultative sales cycles with multiple stakeholders.
- Comfortable building new business as well as developing existing accounts.
- Ideally has worked internationally or on events with a global client base.
- Proactive, commercially minded and a self-starter who is happy to take ownership and drive results.
- Collaborative team player with strong communication skills, resilience and a positive attitude under pressure, confident negotiation and closing skills.
- Experience using CRM systems and pipeline management tools, excellent presentation and proposal writing abilities.
- Professional, credible and confident when dealing with senior stakeholders.
If you have not been contacted within 5 working days, then unfortunately on this occasion your CV has not been shortlisted.
Sales Manager in Guildford employer: 2i Recruit Ltd
Contact Detail:
2i Recruit Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Manager in Guildford
✨Tip Number 1
Network like a pro! Attend industry events and conferences to meet potential employers and make connections. Don’t be shy; introduce yourself and chat about your experience in B2B sales. You never know who might be looking for someone just like you!
✨Tip Number 2
Follow up after interviews! A quick thank-you email can go a long way in keeping you top of mind. Mention something specific from your conversation to show you were engaged and are genuinely interested in the role.
✨Tip Number 3
Show off your achievements! When you get the chance to speak with potential employers, highlight your past successes in driving revenue and building client relationships. Use numbers and examples to back up your claims – it makes a stronger impact!
✨Tip Number 4
Apply through our website! We’ve got loads of exciting opportunities waiting for you. By applying directly, you’ll ensure your application gets the attention it deserves, and you might even get a chance to connect with us personally!
We think you need these skills to ace Sales Manager in Guildford
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Sales Manager role. Highlight your B2B event sales experience and any achievements that show you can hit those targets. We want to see how you can drive revenue growth!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for our team. Mention specific experiences that relate to the job description, especially around client relationship management and market development.
Showcase Your Achievements: Don’t just list your responsibilities; showcase your achievements! Use numbers and examples to demonstrate how you've exceeded sales targets or developed successful strategies in previous roles. We love seeing results!
Apply Through Our Website: We encourage you to apply through our website for the best chance of getting noticed. It’s super easy and ensures your application goes directly to us. Plus, we can’t wait to see what you bring to the table!
How to prepare for a job interview at 2i Recruit Ltd
✨Know Your Numbers
As a Sales Manager, you'll need to demonstrate your ability to hit targets. Brush up on your past sales figures and be ready to discuss how you achieved them. This shows you're results-driven and understand the importance of revenue generation.
✨Research the Company and Industry
Familiarise yourself with the company's events and their position in the market. Understand their competitors and current industry trends. This will help you speak confidently about how you can contribute to their sales strategy and identify new opportunities.
✨Prepare Tailored Proposals
Think about how you would approach selling exhibition space or sponsorship packages for the company. Prepare a mock proposal that highlights your understanding of their needs and how you can meet them. This will showcase your proactive approach and commercial mindset.
✨Showcase Your Relationship-Building Skills
Be ready to share examples of how you've built long-term relationships with clients in the past. Highlight your consultative sales approach and how you've acted as a trusted advisor. This is crucial for a role focused on client relationship management.