At a Glance
- Tasks: Lead innovative campaigns that create positive social change and impact lives.
- Company: Join a purpose-driven creative agency focused on meaningful work.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Diverse and inclusive team environment welcoming all backgrounds.
- Why this job: Make a real difference by tackling important issues like climate change and social impact.
- Qualifications: Experience in strategy, PR, and partnerships with a passion for behaviour change.
The predicted salary is between 50000 - 65000 £ per year.
23red is a purpose-driven creative agency. We develop brands and campaigns that change behaviour for the better and have a positive impact on people’s lives. We work with government bodies, charities, and mission-led organisations on issues such as tackling climate change, promoting clean energy and preventing gambling harm. Our work is designed to deliver real-world outcomes.
We specialise in integrated campaigns, as well as ideas delivered through money can’t buy channels. Our work crosses advertising, PR, partnerships, media, trusted voices, and influencers. Our values guide everything we do: Collaborative, Clever, Curious, Creative, and Caring.
23red is part of Capgemini Invent globally and aligned to frog in the UK. We operate as a distinct creative agency while benefiting from the scale, expertise, and network of the wider group.
Purpose of the role
We are looking for an experienced Senior Strategist to join our Strategy team. In the first instance, you will be working with accounts from a maternity cover but the role will be permanent. The role has a core focus on integrated behaviour‑change campaigns, as well as PR-led, partnership‑driven executions. The work is primarily for government and charity clients.
What will you be doing?
- Lead strategy across integrated and PR‑first, partnership‑led campaigns
- Provide senior strategic input across client work and new business pitches
- Lead research and insight development using qualitative, quantitative, generative AI and desk‑based methods
- Analyse data, evidence, and context to identify clear and actionable insights
- Develop behaviour‑change strategies, creative propositions, and campaign frameworks
- Work closely with creative, PR, social and account teams to shape strong creative work
- Write clear and inspiring creative briefs
- Present strategy confidently to senior clients and stakeholders
- Design evaluation frameworks and lead campaign effectiveness reviews
- Commission and interpret data and research to demonstrate impact
- Explore innovative and technology solutions beyond the brief – including the latest in generative and agentic AI
- Act as a senior voice within the Strategy team and support the development of more junior colleagues
You’re Likely to Be
- An established Senior Strategist or Senior Planner from a creative, PR or integrated agency
- Strong in PR, partnerships, and earned‑led campaign thinking
- Experienced working with government, public sector, charity, or purpose‑driven organisations
- Comfortable operating at senior client level
- Motivated by work that focuses on behaviour change and social impact
You know you’re right for this role if you can demonstrate
- Strong strategic and analytical thinking with the ability to simplify complex challenges
- Solid understanding of qualitative and quantitative research methods
- Confidence working with and interrogating data to generate insight
- A clear understanding of how PR, partnerships, and integrated communications drive results
- Skilled with generative AI techniques, including writing brilliant prompts and judging generative outputs
- Strong written and verbal communication skills
- Good organisation and the ability to manage multiple priorities
- Experience with tools such as YouGov, GWI or TGI is helpful but not essential.
Diversity and inclusion
We are committed at 23red to creating a team that represents the rich diversity of society, and we strive to create a working environment that ensures everyone can be heard and valued for their contributions. We welcome all applications, especially those from individuals who are underrepresented in our industry. This includes people from ethnic minorities, LGBTQI+ people, individuals with disabilities (both seen and unseen) and people of any age and class. In considering candidates, we look for culture add rather than culture fit – we do not seek to create a homogenous culture and value the diversity of perspectives the team bring to the table.
We do not discriminate based on race, colour, ancestry, religion, national origin, sexual orientation, age, citizenship, marital or family status, disability, gender identity or expression, veteran status, or any other legally protected status.
Senior Strategist employer: 23RED LIMITED
At 23red, we pride ourselves on being a purpose-driven creative agency that not only values collaboration and creativity but also actively contributes to meaningful social change. Our inclusive work culture fosters growth and innovation, providing employees with opportunities to lead impactful campaigns for government and charity clients while benefiting from the extensive resources of Capgemini Invent. Join us in a dynamic environment where your strategic insights can drive real-world outcomes and make a positive difference in people's lives.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Strategist
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at 23red or similar agencies. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Show off your passion for purpose-driven work! When you get the chance to chat with potential employers, share your thoughts on behaviour change and social impact. It’ll show them you’re not just looking for any job, but one that aligns with your values.
✨Tip Number 3
Prepare for interviews by diving deep into 23red’s recent campaigns. Knowing their work inside out will help you discuss how your skills can contribute to their mission. Plus, it shows you’ve done your homework!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take that extra step to connect with us directly.
We think you need these skills to ace Senior Strategist
Some tips for your application 🫡
Show Your Passion for Purpose:When writing your application, let your passion for purpose-driven work shine through. We want to see how your values align with ours and how you can contribute to campaigns that make a real difference.
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so make sure your experience and skills are easy to understand. Highlight your strategic thinking and how it relates to behaviour change.
Tailor Your Application:Don’t just send a generic application! Tailor it to the Senior Strategist role by showcasing relevant experiences and skills that match the job description. We love seeing how you can bring your unique perspective to our team.
Apply Through Our Website:Make sure to apply through our website for the best chance of being noticed. It helps us keep track of applications and ensures you’re considered for the role. We can’t wait to see what you bring to the table!
How to prepare for a job interview at 23RED LIMITED
✨Know Your Purpose
Before the interview, dive deep into 23red's mission and values. Understand how they develop campaigns that create positive change. Be ready to discuss how your experience aligns with their purpose-driven approach.
✨Showcase Your Strategic Mind
Prepare examples of your past work where you've led integrated campaigns or PR strategies. Highlight your analytical skills and how you've used data to drive insights and behaviour change. This will demonstrate your fit for the Senior Strategist role.
✨Be Collaborative
Since collaboration is key at 23red, think of instances where you've worked effectively in teams. Be ready to share how you’ve supported junior colleagues or collaborated across departments to achieve campaign success.
✨Stay Curious and Creative
Bring your curiosity to the table! Discuss innovative ideas or technologies you've explored, especially in generative AI. Show them you're not just about following trends but also about pushing boundaries and thinking outside the box.
