At a Glance
- Tasks: Lead innovative behaviour-change campaigns for government and charity clients.
- Company: Purpose-driven creative agency focused on positive social impact.
- Benefits: Inclusive culture, diverse team, and opportunities for professional growth.
- Other info: Join a diverse team that values unique perspectives and fosters collaboration.
- Why this job: Make a real difference while working with creative minds on impactful projects.
- Qualifications: Experience in strategy, PR, and partnerships with a focus on social change.
The predicted salary is between 60000 - 70000 £ per year.
23red is a purpose-driven creative agency. We develop brands and campaigns that change behaviour for the better and have a positive impact on people’s lives. We work with government bodies, charities, and mission-led organisations on issues such as tackling climate change, promoting clean energy and preventing gambling harm. Our work is designed to deliver real-world outcomes. We specialise in integrated campaigns, as well as ideas delivered through money can’t buy channels. Our work crosses advertising, PR, partnerships, media, trusted voices, and influencers. Our values guide everything we do: Collaborative, Clever, Curious, Creative, and Caring. 23red is part of Capgemini Invent globally and aligned to frog in the UK. We operate as a distinct creative agency while benefiting from the scale, expertise, and network of the wider group.
Purpose of the role
We are looking for an experienced Senior Strategist to join our Strategy team. In the first instance, you will be working with accounts from a maternity cover but the role will be permanent. The role has a core focus on integrated behaviour‑change campaigns, as well as PR-led, partnership‑driven executions. The work is primarily for government and charity clients.
What will you be doing?
- Lead strategy across integrated and PR‑first, partnership‑led campaigns
- Provide senior strategic input across client work and new business pitches
- Lead research and insight development using qualitative, quantitative, generative AI and desk‑based methods
- Analyse data, evidence, and context to identify clear and actionable insights
- Develop behaviour‑change strategies, creative propositions, and campaign frameworks
- Work closely with creative, PR, social and account teams to shape strong creative work
- Write clear and inspiring creative briefs
- Present strategy confidently to senior clients and stakeholders
- Design evaluation frameworks and lead campaign effectiveness reviews
- Commission and interpret data and research to demonstrate impact
- Explore innovative and technology solutions beyond the brief – including the latest in generative and agentic AI
- Act as a senior voice within the Strategy team and support the development of more junior colleagues
You’re Likely to Be
- An established Senior Strategist or Senior Planner from a creative, PR or integrated agency
- Strong in PR, partnerships, and earned‑led campaign thinking
- Experienced working with government, public sector, charity, or purpose‑driven organisations
- Comfortable operating at senior client level
- Motivated by work that focuses on behaviour change and social impact
You know you’re right for this role if you can demonstrate Competencies
- Strong strategic and analytical thinking with the ability to simplify complex challenges
- Solid understanding of qualitative and quantitative research methods
- Confidence working with and interrogating data to generate insight
- A clear understanding of how PR, partnerships, and integrated communications drive results
- Skilled with generative AI techniques, including writing brilliant prompts and judging generative outputs
- Strong written and verbal communication skills
- Good organisation and the ability to manage multiple priorities
- Experience with tools such as YouGov, GWI or TGI is helpful but not essential.
Diversity and inclusion
We are committed at 23red to creating a team that represents the rich diversity of society, and we strive to create a working environment that ensures everyone can be heard and valued for their contributions. We welcome all applications, especially those from individuals who are underrepresented in our industry. This includes people from ethnic minorities, LGBTQI+ people, individuals with disabilities (both seen and unseen) and people of any age and class. In considering candidates, we look for culture add rather than culture fit – we do not seek to create a homogenous culture and value the diversity of perspectives the team bring to the table. We do not discriminate based on race, colour, ancestry, religion, national origin, sexual orientation, age, citizenship, marital or family status, disability, gender identity or expression, veteran status, or any other legally protected status.
Senior Strategist in London employer: 23RED LIMITED
At 23red, we pride ourselves on being a purpose-driven creative agency that not only values collaboration and creativity but also actively contributes to meaningful social change. Our vibrant work culture fosters innovation and inclusivity, providing ample opportunities for professional growth while working on impactful campaigns for government and charity clients. Located within the dynamic environment of Capgemini Invent, our team benefits from a global network while maintaining a distinct identity that champions creativity and social responsibility.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Strategist in London
✨Dive Into Corporate Strategy Communities
Get yourself involved in online communities or forums focused on corporate strategy. Places like LinkedIn groups or specific Slack channels can hook you up with industry insights, trends, and many potential job leads. Don't hesitate to share your thoughts or ask questions; it’ll boost your visibility!
✨Attend Industry Conferences and Events
Keep an eye out for corporate strategy conferences or networking events in your area (or online!). These gatherings are gold mines for meeting hiring managers and making impactful connections. Plus, having a few good conversations can lead to job referrals at companies like 23RED LIMITED!
✨Showcase Your Strategy Skills
Create content that showcases your knowledge of corporate strategy—think reports, blogs, or even video discussions. Sharing these on platforms like LinkedIn or Medium can demonstrate your expertise and make you stand out to employers looking for fresh talent.
✨Apply Directly Through Our Website
Don’t forget to apply for the Senior Strategist position at 23RED LIMITED via our website! This shows your genuine interest, and who knows, you might just land that interview in a matter of days. Keep your application focused on how you can add value to their strategy team.
We think you need these skills to ace Senior Strategist in London
Some tips for your application 🫡
Show Us Your Strategic Thinking:When crafting your CV and cover letter, highlight your strategic analysis skills. Focus on past experiences where you've effectively assessed market trends or made impactful recommendations. Evidence-based achievements, like improving processes or contributing to significant projects, will help us see your potential for driving corporate strategy at 23RED LIMITED.
Tailor Your Narrative:Don’t just send us a generic application! Personalise your cover letter by connecting your experiences and aspirations to 23RED LIMITED’s mission and goals. We love seeing candidates who genuinely understand what we do; share how your vision aligns with ours and what you can bring to the table.
Highlight Relevant Academic Credentials:In your CV, make sure to showcase your academic background, especially if you have qualifications in business, economics, or analytics. We appreciate candidates who can back up their skills with relevant degrees or certifications, so don’t be shy about flaunting those achievements!
Utilise Professional Language:While we want you to be yourself, remember that corporate strategy roles demand a level of professionalism in communication. Use clear and concise language in your application materials, ensuring that your ideas come across as well-structured and sophisticated. It’s all about making a great impression right from the written application stage!
How to prepare for a job interview at 23RED LIMITED
✨Master the Numbers
Corporate strategy often involves data analysis and financial forecasting. Brush up on your quantitative skills, and be prepared to handle case studies or numerical problems during the interview. We might get questions about how to approach market trends or assess the performance of a hypothetical company — so practice these scenarios!
✨Know Your Frameworks
Familiarity with strategic frameworks like SWOT, PESTLE, or Porter’s Five Forces can set you apart. We should be ready to discuss how we’d apply these tools to real-world business situations — maybe even relating them to 23RED LIMITED. This shows we’re not just theory-happy but can articulate our practical application.
✨Engage in Strategic Conversations
In a full-time role like this, it’s crucial to show that we're engaged and informed about current trends in the industry. Keep up with major news and prepare to discuss how recent developments could impact strategic decisions at 23RED LIMITED. This will demonstrate our passion and proactive approach to the field.
✨Showcase Relevant Experience
Whether through internships or projects, we should highlight any experience that relates to corporate strategy. Have specific examples ready to talk about how we’ve contributed to strategic growth or improvements. It's about showcasing our unique journey and how it will bring value to 23RED LIMITED.
