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- Tasks: Plan and manage paid user acquisition campaigns across major platforms.
- Company: Join a growth platform revolutionising user acquisition in the gaming industry.
- Benefits: Above-market compensation, career growth opportunities, and a supportive team environment.
- Other info: Collaborate with experts and gain insights into the North American gambling market.
- Why this job: Make a real impact with high-budget campaigns and innovative marketing strategies.
- Qualifications: 3+ years in digital marketing, strong analytics skills, and excellent communication.
The predicted salary is between 50000 - 65000 £ per year.
23 Broadway is a growth platform providing AI-powered user acquisition financing focusing on the gaming industry. By combining capital, advanced technology, and deep performance marketing expertise, we help partners scale their user acquisition efforts efficiently and unlock new growth opportunities. You can expect to work with a talented, dedicated team in a supportive and collaborative environment. We care about our employees the same way we care about our partners. We provide above-market-rate compensation and unique opportunities to develop your skill set.
Joining our User Acquisition team as an App User Acquisition Manager you will be given challenging work and guidance needed to build your digital marketing toolbox.
How You Can Make an Impact:- Plan, manage and scale paid UA campaigns across Google UAC, Apple Search Ads, Meta, TikTok and mDSPs.
- Support the User Acquisition Lead in crafting and implementing comprehensive performance marketing strategies.
- Hit revenue growth targets within ROAS goals, while managing seven-figure campaign budgets.
- Collaborate with internal and external design teams to produce unique advertising content.
- Collaborate with channel partners to fully leverage platform capabilities and stay ahead of new features and best practices.
- Champion innovative ideas, coordinate with stakeholders to bring these ideas to life effectively.
- Execute, optimize, analyze and report on campaign performance across digital ad platforms.
- Gain expertise in the North American gambling market while collaborating with a diverse team of experts.
- 3+ years proven experience in digital marketing with a strong focus on mobile marketing platforms (Google, Apple Search, Meta, TikTok, Moloco, Liftoff).
- Strong analytics and reporting skill set.
- Excellent communication and interpersonal skills, with the ability to engage effectively with various stakeholders.
- Experience in developing and executing performance marketing strategies, with a track record of driving revenue growth.
- Very good spoken and written command of the English language.
- Adaptability and ability to thrive in a fast-paced environment.
- Prior experience in the gambling industry will be considered a plus.
- Experience with the following is an advantage: Adjust or AppsFlyer; Managing 7 figure monthly budgets.
- Career growth opportunities as the team develops.
- Lead high-impact campaigns fueled by 7 figure monthly budgets.
- Annual salary revisions.
Ready to Make an Impact? If you are passionate about performance marketing and eager to work in a collaborative environment, we’d love to hear from you! Please send us your resume. Only shortlisted candidates will be contacted for an interview. Thank you for your understanding.
App User Acquisition Manager in London employer: 23 Broadway
Contact Detail:
23 Broadway Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land App User Acquisition Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the gaming and digital marketing industries on LinkedIn. Join relevant groups, attend webinars, and don’t be shy about sliding into DMs. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your past campaigns and results. Use data visualisations to highlight your achievements. This will not only impress potential employers but also give you confidence when discussing your experience.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Understand their user acquisition strategies and think of innovative ideas you could bring to the table. This shows you're genuinely interested and ready to make an impact!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re proactive and really want to be part of our team. Don’t forget to follow up after applying; a little nudge can go a long way!
We think you need these skills to ace App User Acquisition Manager in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the App User Acquisition Manager role. Highlight your experience with mobile marketing platforms and any relevant campaigns you've managed. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about performance marketing and how you can contribute to our team. Be sure to mention any specific achievements that demonstrate your expertise.
Showcase Your Analytical Skills: Since we’re all about data-driven decisions, make sure to highlight your analytics and reporting skills in your application. Share examples of how you've used data to optimise campaigns and drive revenue growth.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at 23 Broadway
✨Know Your Numbers
Make sure you come prepared with specific metrics and results from your previous campaigns. Be ready to discuss how you managed seven-figure budgets and the impact of your strategies on revenue growth. This will show that you understand the financial side of user acquisition.
✨Familiarise Yourself with the Tools
Brush up on the digital marketing platforms mentioned in the job description, like Google UAC, Apple Search Ads, and Meta. If you have experience with Adjust or AppsFlyer, be sure to highlight that. Showing familiarity with these tools will demonstrate your readiness to hit the ground running.
✨Showcase Your Collaborative Spirit
Since the role involves working with internal and external teams, prepare examples of how you've successfully collaborated in the past. Discuss any innovative ideas you've championed and how you coordinated with stakeholders to bring them to life. This will highlight your teamwork skills.
✨Stay Ahead of Trends
Research the latest trends in the North American gambling market and be ready to discuss how they could impact user acquisition strategies. Showing that you're proactive about industry developments will impress your interviewers and demonstrate your passion for the field.