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- Tasks: Plan and manage paid user acquisition campaigns across major platforms.
- Company: 23 Broadway, a growth platform in the gaming industry.
- Benefits: Above-market compensation, career growth, and skill development opportunities.
- Other info: Collaborative environment with high-impact campaigns and annual salary revisions.
- Why this job: Join a talented team and make a real impact in performance marketing.
- Qualifications: 3+ years in digital marketing with a focus on mobile platforms.
The predicted salary is between 50000 - 65000 £ per year.
23 Broadway is a growth platform providing AI-powered user acquisition financing focusing on the gaming industry. By combining capital, advanced technology, and deep performance marketing expertise, we help partners scale their user acquisition efforts efficiently and unlock new growth opportunities. You can expect to work with a talented, dedicated team in a supportive and collaborative environment. We care about our employees the same way we care about our partners. We provide above‑market‑rate compensation and unique opportunities to develop your skill set.
How You Can Make an Impact:
- Plan, manage and scale paid UA campaigns across Google UAC, Apple Search Ads, Meta, Tiktok and mDSPs.
- Support the User Acquisition Lead in crafting and implementing comprehensive performance marketing strategies.
- Hit revenue growth targets within ROAS goals, while managing seven‑figure campaign budgets.
- Collaborate with internal and external design teams to produce unique advertising content.
- Collaborate with channel partners to fully leverage platform capabilities and stay ahead of new features and best practices.
- Champion innovative ideas, coordinate with stakeholders to bring these ideas to life effectively.
- Execute, optimize, analyze and report on campaign performance across digital ad platforms.
- Gain expertise in the North American gambling market while collaborating with a diverse team of experts.
We Are Looking For:
- 3+ years proven experience in digital marketing with a strong focus on mobile marketing platforms (Google, Apple Search, Meta, TikTok, Moloco, Liftoff).
- Strong analytics and reporting skill set.
- Excellent communication and interpersonal skills, with the ability to engage effectively with various stakeholders.
- Experience in developing and executing performance marketing strategies, with a track record of driving revenue growth.
- Very good spoken and written command of the English language.
- Adaptability and ability to thrive in a fast‑paced environment.
- Prior experience in the gambling industry will be considered a plus.
Experience with the following is an advantage:
- Adjust or AppsFlyer; Managing 7 figure monthly budgets.
What We Offer:
- Career growth opportunities as the team develops.
- Lead high-impact campaigns fueled by 7 figure monthly budgets.
- Annual salary revisions.
Ready to Make an Impact? If you are passionate about performance marketing and eager to work in a collaborative environment, we’d love to hear from you! Please send us your resume. Only shortlisted candidates will be contacted for an interview. Thank you for your understanding.
App User Acquisition Manager employer: 23 Broadway
Contact Detail:
23 Broadway Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land App User Acquisition Manager
✨Tip Number 1
Network like a pro! Reach out to people in the gaming and digital marketing industries on LinkedIn. Join relevant groups and engage in discussions to get your name out there and show off your expertise.
✨Tip Number 2
Prepare for interviews by researching the company and its recent campaigns. Be ready to discuss how you can contribute to their user acquisition goals, especially with your experience in managing large budgets and performance marketing strategies.
✨Tip Number 3
Showcase your analytical skills! Bring examples of past campaigns where you optimised performance and hit revenue targets. Use data to back up your achievements and demonstrate how you can drive growth at 23 Broadway.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team and making an impact.
We think you need these skills to ace App User Acquisition Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the App User Acquisition Manager role. Highlight your digital marketing expertise, especially in mobile platforms, and any relevant achievements in performance marketing.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about user acquisition and how your background makes you a perfect fit for our team. Be sure to mention any experience you have in the gaming or gambling industry.
Show Off Your Analytical Skills: Since we’re all about data-driven decisions, make sure to showcase your analytical skills in your application. Mention specific tools you've used and how you've leveraged data to drive campaign success in the past.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at 23 Broadway
✨Know Your Numbers
Make sure you come prepared with specific metrics and results from your previous campaigns. Be ready to discuss how you managed seven-figure budgets and the impact of your strategies on revenue growth. This will show that you understand the financial side of user acquisition.
✨Familiarise Yourself with the Tools
Brush up on the digital marketing platforms mentioned in the job description, like Google UAC, Apple Search Ads, and TikTok. If you have experience with Adjust or AppsFlyer, be sure to highlight that. Showing familiarity with these tools will demonstrate your readiness to hit the ground running.
✨Showcase Your Collaborative Spirit
Since the role involves working with various stakeholders and design teams, prepare examples of how you've successfully collaborated in the past. Highlight any innovative ideas you've championed and how you coordinated with others to bring them to life.
✨Stay Ahead of Trends
Research the latest trends in the North American gambling market and performance marketing. Being able to discuss current best practices and new features will impress your interviewers and show that you're proactive about staying informed in a fast-paced environment.