At a Glance
- Tasks: Drive lead generation and marketing initiatives through creative outreach and engaging content.
- Company: Dynamic company in Reading with a focus on innovation and growth.
- Benefits: Competitive salary, 22 days annual leave, health benefits, and life assurance.
- Other info: Hands-on role with opportunities for growth and collaboration.
- Why this job: Join a fast-paced environment and make a real impact in sales and marketing.
- Qualifications: Strong writing skills, experience in sales or marketing, and basic design knowledge.
Location: Reading RG1
Job Type: Full-Time or Part-Time
Salary: £25,000 – £28,000 (dependent on experience)
Overview
We are looking for a proactive and creative Outbound Sales & Marketing Executive to support lead generation, sales engagement, and marketing initiatives. This hybrid role combines outbound prospecting, content creation, and partnership development to drive new business opportunities and support the wider sales team.
Key Responsibilities
- Outbound Lead Generation (Sales)
- Execute high-volume outbound email campaigns (approx. 80–100 targeted emails per day)
- Prospect and engage both existing and new customers (Predominantly existing)
- Identify and qualify opportunities, generating a minimum of 12 qualified leads per month
- Maintain accurate records of outreach and engagement activity
- Sales Enablement (Marketing Support)
- Write high-quality, engaging email content for both prospecting and existing accounts
- Create marketing assets including case studies, visuals, and supporting content
- Support the sales team with tailored messaging and campaign materials
- Continuously refine messaging based on performance and feedback
- Marketing & Partnerships
- Set up, manage, and grow social media presence for 21st Century AV and Meetingstore
- Plan and execute content strategies to increase engagement and brand visibility
- Collaborate with vendor partners on joint campaigns and lead generation initiatives
- Represent the company at vendor events and industry activities
Key Skills & Experience
- Strong written communication and email copywriting skills
- Experience with outbound sales, lead generation, or email marketing
- Basic design/content creation skills (e.g. Canva or similar tools)
- Understanding of social media platforms and content strategy
- Highly organised with the ability to manage multiple priorities
- Proactive, self-motivated, and results-driven
Success Metrics (KPIs)
- Volume and quality of outbound email activity
- Number of qualified leads generated (target: 12+ per month)
- Growth and engagement across social media channels
- Contribution to pipeline and revenue generation
This is a varied, hands-on role suited to someone comfortable working across both sales and marketing functions in a fast-paced environment. The role may evolve as the business grows.
Benefits include
- 22 days A/L a year
- Medicash scheme
- Life Assurance
- Trust Bright Exchange
Outbound Sales and Marketing Executive in Caversham employer: 21st Century AV
Join a dynamic team in Reading as an Outbound Sales and Marketing Executive, where creativity and proactivity are highly valued. Our supportive work culture fosters employee growth through hands-on experience in both sales and marketing, alongside competitive benefits such as 22 days of annual leave and a Medicash scheme. With opportunities to engage in meaningful projects and collaborate with industry partners, this role offers a rewarding path for those looking to make a significant impact.
StudySmarter Expert Advice🤫
We think this is how you could land Outbound Sales and Marketing Executive in Caversham
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Outbound Sales and Marketing Executive at 21st Century AV, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including 21st Century AV. Tailor your message to explain why you’re drawn to them and how you can contribute as a Outbound Sales and Marketing Executive. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Outbound Sales and Marketing Executive in Caversham
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for 21st Century AV:When writing your cover letter, make sure to tailor your message specifically for 21st Century AV. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at 21st Century AV
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show 21st Century AV that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show 21st Century AV that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with 21st Century AV’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
