Head of Marketing - Private Clients

Lead the marketing strategy for the newly formed Private Clients division, driving collaboration and cross‑sales across insurance, mortgages & financial planning, rural, and private office business lines in the UK and overseas. Create and embed a customer‑centric, insight‑led strategy that delivers sustainable growth, leverages the Howden brand, digital and technology, and positions Howden as the trusted partner for high‑value clients. Champion cross‑functional collaboration, client experience, and innovation to unlock new commercial opportunities.

Key Responsibilities

• Build upon the existing Private Clients proposition, paving the way for strategic growth.
• Develop and implement a multi‑channel marketing strategy aligned to Howden’s growth ambitions, client trust agenda, and Private Clients vision.
• Drive cross‑sales and collaboration campaigns across business lines, working closely with divisional leads and stakeholders.
• Identify and execute market opportunities to reach new segments, grow share of wallet, and enhance client lifetime value.
• Lead the integration and positioning of acquired businesses within Private Clients, ensuring proposition alignment, brand and experience consistency.
• Embed a market‑leading, seamless‑led client experience and contact strategy across the division, using deep customer insight, data, and technology to improve retention, cross‑sell, and advocacy.
• Design and govern end‑to‑end client journeys, identifying friction points and driving continuous improvement, growth and product penetration.
• Work with the digital COE and champion the use of multi‑channel campaigns leveraging digital tools, data, AI, and generative AI to enhance marketing effectiveness, client experience, and reporting.
• Champion innovation and test‑and‑learn approaches to improve outcomes at scale.
• Develop cross‑divisional measurement tools, analytics, and reporting to track marketing efficiency, impact and ROI.
• Act as a trusted advisor to senior stakeholders, influencing priorities and investment decisions through commercially focused insight.
• Foster a collaborative, client‑centric culture across business lines, embedding experienced thinking into ways of working and governance.
• Work closely with Retail marketing leadership and partner with Group brand, marketing, digital, sponsorship and communication teams to deliver Retail‑wide and group‑led initiatives ensuring alignment.
• Lead, manage, and motivate the divisional marketing team, driving performance, engagement, and continuous development.
• Empower team members through recruitment, professional qualifications, and learning opportunities.
• Champion diversity, inclusion, and sustainability in all aspects of team and client engagement.

Capability Requirements

• Significant experience in strategic marketing and growth roles within complex, multi‑line organisations (ideally financial services/insurance).
• Proven track record of delivering multi‑channel marketing strategies and campaigns that drive growth, retention, and measurable ROI.
• Strong digital and data fluency; able to leverage technology to enhance insight, segmentation, and client experience.
• Experience leading end‑to‑end client journey design to drive growth and retention.
• Experience of marketing to HNW / UHNW audience segments is desirable.
• Budget management and governance experience.
• Experience of managing and developing high performing marketing teams.
• Highly collaborative, with the ability to influence senior stakeholders and drive cross‑functional alignment.
• Excellent communication, storytelling, and stakeholder management skills.
• Bachelor’s or Master’s degree in Marketing, Business, or related discipline; relevant professional qualifications preferred.

What do we offer in return?

A career that you define. At Howden, we value diversity – there is no one Howden type. Instead, we’re looking for individuals who share the same values as us: our successes have all come from someone brave enough to try something new. We support each other in the small everyday moments and the bigger challenges. We are determined to make a positive difference at work and beyond.

Reasonable adjustments

We’re committed to providing reasonable accommodations at Howden to ensure that our positions align well with your needs. Besides the usual adjustments such as software, IT, and office setups, we can also accommodate other changes such as flexible hours or hybrid working. If you’re excited by this role but have some doubts about whether it’s the right fit for you, send us your application – if your profile fits the role’s criteria, we will be in touch to assist in helping to get you set up with any reasonable adjustments you may require.

Permanent. Howden began in 1994, as just three people and a dog. Now there are 23,000 of us, and we’re a leading global insurance group, managing $37bn of premiums for our clients. Our largest shareholder group is us – the people who work in the business – supported by three long‑term, minority growth‑equity partners who share our vision to build a business to last, one that will never be sold. The owner’s mindset is something that’s embedded in our culture; our people readily take ownership of their decisions, their actions, and their outputs. They’re invested in every sense. And we all know that by working together to drive the business forward, everyone will benefit from the extraordinary results we can achieve.