Senior Marketing Manager, Sports Disney+ EMEA

About the Role & Team

Disney+ is The Walt Disney Company’s Direct to Consumer streaming service. Launched within the EMEA region in 2019, it includes long and short form content from Disney, Marvel, Star Wars and National Geographic. Disney+ is a key business priority for TWDC and has quickly become a growth engine for the business. In February 2021, it expanded its proposition in EMEA to include General Entertainment with a broad range of content targeted at adults, then in 2024 it expanded further to include Sports. The service has already been recognised externally as ‘streaming service of the year’ in many markets and has been commended for its appealing and easy to use interface accessed across multiple platforms (e.g., television, mobile devices, PCs). The Disney+ team is responsible for the strategy and day-to-day commercial performance and operations of Disney+ across Europe and future market launches across Middle East and Africa.

What You Will Do

• Strategic Leadership
  • Develop and execute the regional Disney+ Sports marketing strategy, ensuring alignment with the overarching Disney+ marketing sync plan and regional business priorities.
  • Work with our Disney+ and ESPN colleagues to deliver complementary, cross-platform marketing plans that leverage the combined strength of Disney+ and ESPN to maximize reach, resonance, and brand impact.
  • Serve as the Disney+ Sports marketing lead across the region, acting as the key liaison between Disney+ Global Marketing, Business Development, and ESPN teams.
• Brand Building & Creative Excellence
  • Oversee the development of outstanding sports creative across all EMEA territories, ensuring a consistent look and feel, tone of voice, and message hierarchy while adapting to local market nuances where needed.
  • Partner with internal creative and external agencies to deliver world-class, culturally relevant campaigns that engage diverse sports audiences.
• Channel & Audience Expertise
  • Act as a subject-matter expert across all marketing channels, with a particular focus on social, influencer, and digital marketing.
  • Engage the analytics and insights teams to understand audience behaviours, content viewing drivers, and effective ways to reach and retain sports viewers.
• Partnerships & Collaboration
  • Collaborate with Disney+ business verticals to deliver integrated campaigns that drive both brand and business objectives, including merchandising teams, our in-house social team, PR, product, performance, commercial and finance teams.
  • Work closely with Networks, ESPN, and third-party rights holders to coordinate and amplify joint marketing initiatives.
  • Provide marketing input into rights negotiations, ensuring fan insights and promotional potential inform acquisition decisions.
• Execution & Measurement
  • Manage end-to-end campaign planning, budgeting, and delivery across EMEA markets.
  • Track and evaluate performance metrics, applying insights to optimise future campaigns and drive continuous improvement.
  • Champion innovation, testing new formats, technologies, and creative approaches to elevate Disney+’s sports marketing.

Required Qualifications & Skills

• Extensive experience in sports marketing, ideally within a media, streaming or entertainment environment.
• Proven expertise in social, influencer, and digital marketing, with strong examples of creative and measurable impact.
• Experience leading multi-market campaigns within complex, matrixed organisations.
• Deep understanding of sports fan culture and how to connect authentically across different sports and territories.
• Demonstrated ability to translate audience insight into compelling creative strategy.
• Strong leadership, collaboration, and stakeholder-management skills, with confidence working across senior levels and global teams.
• Exceptional communication and presentation abilities.
• A proactive, strategic, & highly organised marketer who thrives in a fast-moving environment.

Perks

• 25 days annual leave
• Private medical insurance & dental care
• Free park entry for you, family and friends
• Disney discounts on designated products, resort F&B and ticketing
• Excellent parental and guardian leave
• Access to employee resource groups: WOMEN @ Disney, Disney Mosaic, Disney PRIDE, ENABLED, and the Mental Health & Wellbeing Group, TRUST

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.