At a Glance
- Tasks: Develop audience insights to support Disney+ Advertising and enhance client partnerships.
- Company: Join the iconic Disney team, known for creativity and inclusivity.
- Benefits: Enjoy 25 days annual leave, private medical insurance, and free park entry.
- Other info: Be part of a diverse team that values integrity, collaboration, and community.
- Why this job: Make an impact in media research while working with beloved brands like Marvel and Star Wars.
- Qualifications: Experience in media research, BARB data analysis, and strong presentation skills required.
The predicted salary is between 50000 - 60000 £ per year.
About the Role & Team
Disney+ is The Walt Disney Company’s Direct-to-Consumer (DTC) video entertainment service, offering premium branded content alongside a broad general entertainment library, appealing to families and adults alike. The service consists of long-form and short-form video built around six key content brands (Disney, Pixar, Marvel, Star Wars, National Geographic and Hulu) with an appealing and easy to use interface accessed across multiple platforms (e.g. smart TVs, mobile devices). The Audience Measurement and Insight team work across the Disney Advertising, Media Networks, Content Sales and Content Development divisions, and is tasked with delivering best in class measurement, data and insight to support the objectives of each business area. We are looking to expand our team.
The Senior Analyst, Audience Measurement and Insight, will support the Disney+ Advertising UK sales team. This role will bring experience in translating audience insights from a wide range of industry tools and campaign effectiveness studies into compelling commercial narratives. The role will support the UK commercial Senior Manager, Audience Measurement and Insight, and work hand-in-hand with the regional advertising audience measurement and insight team. This position requires someone to work from our Hammersmith offices 4 days a week (Mon-Thu).
Values
We’ll join a team grounded in our Disney values — acting with Integrity, welcoming everyone through Inclusion, embracing boundless Creativity, working together through Collaboration and caring deeply for our Community. These values shape how we work and how we support one another every day.
What You Will Do
- Develop compelling audience insights to champion the benefits for advertisers in partnering with Disney+ Advertising through a range of tools e.g. BARB, TGI, AudienceProject and GWI.
- Use deep knowledge of BARB and Techedge to provide regular reporting, scorecards, nickable charts and competitor context.
- Work with Ad Sales teams to deliver bespoke responses to individual client needs and category specific analysis.
- Support on 3rd party measurement solutions delivering campaign effectiveness studies and primary research surveys.
- Stay updated on industry trends and emerging technologies in audience measurement.
Required Qualifications & Skills
- Experience working within a commercial media research and insights team.
- Proven experience in analysing and interpreting BARB audience data, using TechEdge to analyse industry viewership data (Viewing, Advanced Campaign Hub, CFlight).
- Experience cross-tabbing syndicated datasets from the UK media landscape (e.g. TGI and/or GWI).
- Inquisitive mindset to understand how advertising best delivers brand objectives.
- Motivated by understanding drivers of advertising effectiveness and customer behaviour.
- Comfortable presenting research findings to senior-level stakeholders.
- Highly numerate with ability to turn data into insights in an interesting, engaging and commercially relevant way.
- Ability to work independently and pro-actively with a high attention to detail.
- Ability to manage and prioritise multiple deadlines simultaneously.
The Perks
- 25 days annual leave
- Private medical insurance & dental care
- Free Park Entry: You will have the opportunity to enter any of our parks with your family and friends for free
- Disney Discounts: you are entitled to discounts on designated Disney products, resort F&B and ticketing
- Excellent parental and guardian leave
- Employee Resource Groups – WOMEN @ Disney, Disney Mosaic, Disney PRIDE, our disability & neurodiversity focused group - ENABLED, and our Mental Health & Wellbeing Group, TRUST.
The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
Senior Research Analyst, Disney+ UK Ad Sales in London employer: 2004 The Walt Disney Company Limited
At Disney+, we pride ourselves on being an exceptional employer, offering a vibrant work culture that champions creativity, collaboration, and inclusion. Our Hammersmith office provides a dynamic environment where employees can thrive, supported by comprehensive benefits such as private medical insurance, generous annual leave, and unique perks like free park entry and exclusive discounts. We are committed to fostering employee growth through diverse resource groups and opportunities for professional development, making Disney+ a truly rewarding place to advance your career in the media industry.
Contact Details:
2004 The Walt Disney Company Limited Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Senior Research Analyst, Disney+ UK Ad Sales in London
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, especially those connected to Disney+. LinkedIn is your best mate here; drop them a message and ask for a chat. You never know who might put in a good word for you!
✨Tip Number 2
Prepare for the interview by knowing your stuff! Dive deep into Disney+’s audience insights and be ready to discuss how you can contribute. Show them you’re not just another candidate but someone who’s genuinely excited about their mission.
✨Tip Number 3
Practice makes perfect! Get a friend to do mock interviews with you. Focus on articulating your experience with BARB and audience measurement tools clearly. The more comfortable you are, the better you'll shine during the real deal.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the Disney+ team. Let’s make it happen!
We think you need these skills to ace Senior Research Analyst, Disney+ UK Ad Sales in London
Some tips for your application 🫡
Show Your Passion for Data:When you're writing your application, let your enthusiasm for audience insights and data shine through. We want to see how your experience with tools like BARB and TGI can bring value to our team at Disney+.
Tailor Your Narrative:Make sure to customise your application to highlight how your skills align with the role. Use specific examples from your past work that demonstrate your ability to turn data into compelling stories, just like we do at Disney+.
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so make sure your insights and experiences are easy to understand. This will help us see how you can communicate effectively with senior stakeholders.
Apply Through Our Website:Don't forget to submit your application through our official website! It’s the best way for us to receive your details and ensure you’re considered for this exciting opportunity with Disney+.
How to prepare for a job interview at 2004 The Walt Disney Company Limited
✨Know Your Audience Tools
Familiarise yourself with the key audience measurement tools mentioned in the job description, like BARB and TechEdge. Be ready to discuss how you've used these tools in your previous roles to derive insights and support advertising strategies.
✨Craft Compelling Narratives
Prepare to showcase your ability to turn data into engaging stories. Think of examples where you've translated complex data into compelling narratives that influenced decision-making or client strategies.
✨Stay Ahead of Industry Trends
Research current trends in audience measurement and advertising effectiveness. Bring up recent developments during your interview to demonstrate your proactive approach and genuine interest in the industry.
✨Practice Presenting Findings
Since you'll be presenting to senior stakeholders, practice summarising your research findings clearly and confidently. Use mock presentations to refine your delivery and ensure you can engage your audience effectively.
