At a Glance
- Tasks: Lead the marketing strategy for Disney+ Sports across EMEA and create engaging campaigns.
- Company: Join the iconic Walt Disney Company and be part of a dynamic streaming service.
- Benefits: Enjoy 25 days annual leave, private medical insurance, and exclusive Disney discounts.
- Other info: Be part of a diverse team that values different voices and perspectives.
- Why this job: Make an impact in sports marketing with a globally recognised brand and innovative campaigns.
- Qualifications: Extensive experience in sports marketing and strong digital marketing skills required.
The predicted salary is between 60000 - 80000 £ per year.
About the Role & Team
Disney+ is The Walt Disney Company’s Direct to Consumer streaming service. Launched within the EMEA region in 2019, it includes long and short form content from Disney, Marvel, Star Wars and National Geographic. Disney+ is a key business priority for TWDC and has quickly become a growth engine for the business. In February 2021, it expanded its proposition in EMEA to include General Entertainment with a broad range of content targeted at adults, then in 2024 it expanded further to include Sports. The service has already been recognised externally as ‘streaming service of the year’ in many markets and has been commended for its appealing and easy to use interface accessed across multiple platforms (e.g., television, mobile devices, PCs). The Disney+ team is responsible for the strategy and day-to-day commercial performance and operations of Disney+ across Europe and future market launches across Middle East and Africa.
What You Will Do
- Strategic Leadership
- Develop and execute the regional Disney+ Sports marketing strategy, ensuring alignment with the overarching Disney+ marketing sync plan and regional business priorities.
- Work with our Disney+ and ESPN colleagues to deliver complementary, cross-platform marketing plans that leverage the combined strength of Disney+ and ESPN to maximize reach, resonance, and brand impact.
- Serve as the Disney+ Sports marketing lead across the region, acting as the key liaison between Disney+ Global Marketing, Business Development, and ESPN teams.
- Brand Building & Creative Excellence
- Oversee the development of outstanding sports creative across all EMEA territories, ensuring a consistent look and feel, tone of voice, and message hierarchy while adapting to local market nuances where needed.
- Partner with internal creative and external agencies to deliver world-class, culturally relevant campaigns that engage diverse sports audiences.
- Channel & Audience Expertise
- Act as a subject-matter expert across all marketing channels, with a particular focus on social, influencer, and digital marketing.
- Engage the analytics and insights teams to understand audience behaviours, content viewing drivers, and effective ways to reach and retain sports viewers.
- Partnerships & Collaboration
- Collaborate with Disney+ business verticals to deliver integrated campaigns that drive both brand and business objectives, including merchandising teams, our in-house social team, PR, product, performance, commercial and finance teams.
- Work closely with Networks, ESPN, and third-party rights holders to coordinate and amplify joint marketing initiatives.
- Provide marketing input into rights negotiations, ensuring fan insights and promotional potential inform acquisition decisions.
- Execution & Measurement
- Manage end-to-end campaign planning, budgeting, and delivery across EMEA markets.
- Track and evaluate performance metrics, applying insights to optimise future campaigns and drive continuous improvement.
- Champion innovation, testing new formats, technologies, and creative approaches to elevate Disney+’s sports marketing.
Required Qualifications & Skills
- Extensive experience in sports marketing, ideally within a media, streaming or entertainment environment.
- Proven expertise in social, influencer, and digital marketing, with strong examples of creative and measurable impact.
- Experience leading multi-market campaigns within complex, matrixed organisations.
- Deep understanding of sports fan culture and how to connect authentically across different sports and territories.
- Demonstrated ability to translate audience insight into compelling creative strategy.
- Strong leadership, collaboration, and stakeholder-management skills, with confidence working across senior levels and global teams.
- Exceptional communication and presentation abilities.
- A proactive, strategic, & highly organised marketer who thrives in a fast-moving environment.
Perks
- 25 days annual leave
- Private medical insurance & dental care
- Free park entry for you, family and friends
- Disney discounts on designated products, resort F&B and ticketing
- Excellent parental and guardian leave
- Access to employee resource groups: WOMEN @ Disney, Disney Mosaic, Disney PRIDE, ENABLED, and the Mental Health & Wellbeing Group, TRUST
The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
Senior Marketing Manager, Sports Disney+ EMEA in London employer: 2004 The Walt Disney Company Limited
At Disney+, we pride ourselves on being an exceptional employer, offering a vibrant work culture that champions creativity and collaboration. As a Senior Marketing Manager in the dynamic EMEA region, you'll enjoy extensive employee benefits, including generous annual leave, private medical insurance, and unique perks like free park entry and Disney discounts. We are committed to fostering professional growth and inclusivity, ensuring that every team member can thrive while contributing to our mission of delivering world-class entertainment.
Contact Details:
2004 The Walt Disney Company Limited Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Manager, Sports Disney+ EMEA in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for 2004 The Walt Disney Company Limited and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like 2004 The Walt Disney Company Limited are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with 2004 The Walt Disney Company Limited on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at 2004 The Walt Disney Company Limited. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Marketing Manager, Sports Disney+ EMEA in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit 2004 The Walt Disney Company Limited. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of 2004 The Walt Disney Company Limited:Show us that you’ve done your homework! In your application, briefly mention what you admire about 2004 The Walt Disney Company Limited’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at 2004 The Walt Disney Company Limited
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at 2004 The Walt Disney Company Limited will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At 2004 The Walt Disney Company Limited, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
