At a Glance
- Tasks: Lead innovative marketing strategies for fashion campaigns that inspire fans globally.
- Company: Join the iconic Walt Disney Company, where storytelling meets fashion.
- Benefits: Enjoy 25 days annual leave, private medical insurance, and free park entry.
- Other info: Collaborative environment with a focus on diversity and inclusion.
- Why this job: Shape the future of fashion with beloved franchises and creative campaigns.
- Qualifications: Extensive marketing experience in fashion and proven leadership skills.
The predicted salary is between 54000 - 66000 £ per year.
Senior Marketing Manager - Softlines (Fashion)
About the Role & Team At The Walt Disney Company, storytelling is at the heart of everything we do where fashion and beauty are some of our most expressive canvases.
We’re looking for a visionary marketing leader to help shape the future of our Softlines categories, bringing beloved franchises to life through fashion-forward, trend-led campaigns that inspire fans across the globe.
As a key member of our EMEA Brand Marketing team, you’ll lead the charge on long-term marketing strategy for a number of our major accounts, drive innovative 360 campaigns, and champion collaboration across teams to unlock new opportunities.
If you’re passionate about fashion and home, fluent in omnichannel marketing, and ready to lead with creativity and purpose—this could be your next adventure.
This permanent role is based in our London Hammersmith office, with an expectation to work onsite four days per week.
What You Will Do
- Craft and execute long-term marketing strategies for key Softlines accounts, aligned with commercial and franchise goals, that are globally aligned but regionally relevant
- Lead and inspire a team to deliver best-in-class campaigns that drive brand awareness, commercial growth, and cultural relevance whilst elevating consumer experience
- Collaborate with global and local teams as well as key stakeholders to support industry-led brand initiatives and seasonal collections
- Leverage consumer insights and key trend analysis to shape disruptive, industry-forward marketing plans that raise the bar and deliver strong ROI
- Creatively pitch and secure new licensees/retailers to support category growth and long-term planning
- Develop marketing activations that help to recruit new audiences by harnessing the power of our partners
- Manage day-to-day relationships with key accounts and ensure strategic alignment across all touchpoints
- Promote cross collaboration across wider lines of business to maximise overall impact of campaigns
- Own the marketing budget and forecasting for your accounts, ensuring maximum ROI and impact
- Required Qualifications & Skills
- Extensive marketing experience within the fashion, beauty, lifestyle, or luxury sectors
- A deep understanding of fashion and home trends and the ability to translate them into commercial success and future growth opportunities
- Proven leadership experience, with a track record of developing high-performing teams
- Strong communication and influencing skills, with the ability to engage stakeholders at all levels
- Financial acumen and experience managing marketing budgets
- A collaborative mindset and a passion for storytelling
- A strong understanding of digital/social marketing and experience working with influencers/talent
- Significant experience in pitching to licensees and direct-to-retail partners (DTRs)
- Strong analysis skills to interpret data and consumer insights for continued best practice
- Excellent strategic approach to problem solving and innovation
- Exceptional planning and organisation skills
- The Perks
- 25 days annual leave
- Private medical insurance & dental care
- Free Park Entry: You will have the opportunity to enter any of our parks with your family and friends for free
- Disney Discounts: you are entitled to discounts on designated Disney products, resort F&B and ticketing
- Excellent parental and guardian leave
- Employee Resource Groups – WOMEN @ Disney, Disney Mosaic, Disney PRIDE, our disability & neurodiversity focused group - ENABLED, and our Mental Health & Wellbeing Group, TRUST.
The Walt Disney Company is an Equal Opportunity Employer.
We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong.
Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.
We will ensure that individuals with disabilities are provided with reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.
Please contact us to request accommodation.
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Senior Marketing Manager - Softlines (Fashion) in London employer: 2004 The Walt Disney Company Limited
The Walt Disney Company Limited is an exceptional employer, offering a vibrant work culture that champions creativity and collaboration in the heart of London. Employees benefit from generous leave, exclusive discounts, and ample opportunities for professional growth, all while being part of a company that values innovation and inclusivity. Joining Disney means being part of a legacy that not only entertains but also inspires, making it a truly rewarding place to work.
Contact Details:
2004 The Walt Disney Company Limited Recruitment Team
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