At a Glance
- Tasks: Lead digital strategy, optimise websites, and drive data insights for business growth.
- Company: Join a leading UK provider of company formation and compliance services.
- Benefits: Competitive salary, hybrid working, and real progression opportunities.
- Other info: Be part of a diverse team committed to continuous learning and innovation.
- Why this job: Make a significant impact on digital performance and customer experience.
- Qualifications: Proven experience in digital environments, SEO, and website management.
The predicted salary is between 90000 - 120000 £ per year.
About 1st Formations
At 1st Formations, we empower entrepreneurs to start, run, and grow their businesses with confidence. Running a business shouldn’t be slowed down by company formation, statutory compliance, accounting, or payroll. From day one, these essentials should be seamless, reliable, and intelligently handled — freeing founders to focus on building and scaling. We’re a leading UK provider of company formation and compliance services, building a modern, fully integrated technology platform that supports founders at every stage of their journey. Our platform brings together formation, compliance, accounting, payroll, and ongoing business support in one cohesive experience.
Why Join Us Now?
- £18m annual revenue, including £9m ARR
- Over 1 million companies formed
- Certified B Corp and Carbon Neutral Business
- Forecast to grow 5x–10x over the next three years
The Role
The Head of Digital leads BSQ Group's digital infrastructure, website performance, and data intelligence. This is a technically-grounded leadership role responsible for ensuring our growing portfolio of websites - currently four, scaling to six - are optimised for performance, conversion, and user experience. Sitting alongside the Head of Marketing, this role provides the analytical and technical backbone of our digital operations. The ideal candidate will understand how marketing and digital interact, can translate data into actionable insight, and is experienced in leading SEO, analytics, and digital product delivery. Website experience is non-negotiable.
Key Responsibilities
- Website Ownership & Performance
- Take overall accountability for the performance, reliability, and growth of BSQ Group's website portfolio
- Ensure all websites are optimised for speed, UX, accessibility, and conversion across desktop and mobile
- Manage the expansion from 4 to 6 websites, including planning, delivery, and ongoing performance management
- Own design and front-end delivery in collaboration with shared designers and developers
- SEO Leadership
- Lead the SEO Director and Technical SEO Specialist to deliver measurable organic growth
- Set the technical SEO roadmap including site architecture, crawlability, indexation, and schema
- Ensure alignment between technical SEO and the content strategy led by the Head of Marketing
- Stay ahead of algorithm changes and search landscape shifts, adapting strategy accordingly
- Conversion Rate Optimisation (CRO)
- Own the CRO programme across all websites — hypothesis generation, A/B testing, and implementation
- Work closely with designers, developers, and the data team to build and prioritise a testing roadmap
- Drive improvements in on-site conversion metrics and funnel efficiency
- Data, Analytics & Insight
- Own the analytics infrastructure — ensuring accurate, reliable tracking across all digital properties
- Build dashboards and reporting frameworks that give the business a clear view of performance
- Partner with the Head of Marketing to create a joined-up view of the full customer acquisition journey
- Translate complex data into clear commercial insight for senior stakeholders
- Tech Stack & Tools
- Own and evolve the digital tools and technology stack, ensuring it supports business growth
- Identify, evaluate, and implement platforms and tooling to improve operational efficiency and performance
- Maintain governance and documentation of systems, integrations, and data flows
- Cross-Functional Collaboration
- Work with the design and development teams.
- Work closely with the product team to ensure clear boundaries and effective handoffs between digital and product
- Contribute to ecommerce strategy and growth planning at a senior level
What We Are Looking For
- Significant hands‑on experience in a digital, ecommerce, or growth-focused environment
- Proven website ownership experience - understanding of UX, front‑end delivery, and website performance at depth
- Strong SEO knowledge - able to lead and challenge both strategic and technical SEO specialists
- Experience owning or leading CRO programmes with demonstrable results
- Highly data‑literate: experienced with analytics platforms (GA4, Looker Studio, or similar) and attribution modelling
- Ecommerce background - understands transactional funnels, on‑site conversion, and digital acquisition
- Experience managing or working alongside designers and front‑end developers
- Ability to manage multiple websites or digital properties concurrently
- Marketing literacy - understands content, paid media, and affiliate well enough to collaborate effectively with the Head of Marketing
- Experience with technical integrations, APIs, or web development fundamentals
- Familiarity with company formation, legal services, fintech, or similar regulated/niche verticals
What We Offer
- Competitive salary and comprehensive benefits package
- Hybrid working model
- Real opportunities for progression as the business scales
- The chance to influence both customer experience and product development
- A culture that values ownership, impact, and continuous learning
Equal Opportunities
1st Formations is an equal opportunity employer and is committed to creating a diverse and inclusive workplace. We consider all applicants for employment without regard to race, colour, religion, sex, national origin, sexual orientation, age, citizenship, marital status, criminal history, disability, or gender identity. We encourage individuals from all backgrounds to apply. If you have a disability or special need that requires accommodation, please let us know.
Compensation: £90K – £120K
Head of Digital employer: 1StFormations
At 1st Formations, we pride ourselves on being an exceptional employer, offering a dynamic work environment where innovation and autonomy thrive. As a Credit Control Manager, you will have the unique opportunity to design and implement a new collections function, contributing directly to our ambitious growth plans while enjoying a competitive salary and comprehensive benefits. Our culture fosters continuous learning and progression, ensuring that your career can flourish alongside our expanding Accounting Service.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Digital
✨Dive into Digital Learning Communities
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Create content that demonstrates your understanding of digital learning—think blogs, videos, or even free online workshops. This could catch the eye of companies like 1StFormations looking for innovative thinkers. Plus, it’s a great way to practice your presentation skills!
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We think you need these skills to ace Head of Digital
Some tips for your application 🫡
Show Off Your Passion for Learning:When applying for a role in digital learning and education at 1StFormations, make sure to sprinkle your application with examples of your enthusiasm for teaching and learning technologies. Share specific experiences where you've used, designed, or implemented digital learning solutions, as this shows us that you truly get the field.
Highlight Relevant Education and Certification:In the digital learning space, having a strong educational background can set you apart. Don't shy away from showcasing your degrees, certifications, or relevant courses related to e-learning, instructional design, or educational technology. We love seeing candidates who have actively invested in their learning journey!
Tailor Your CV to the Role:Your CV is your first impression, so let's make it count! Focus on your skills directly related to digital learning, such as course development, learning management systems, and data analysis. Be sure to show measurable results from your past roles to demonstrate your impact and effectiveness.
Craft a Compelling Cover Letter:In your cover letter, express not just your qualifications, but your vision for the future of digital education. Discuss how your experiences align with the mission of 1StFormations and highlight any innovative ideas you might have for enhancing learning experiences. This is your chance to connect with us on a deeper level!
How to prepare for a job interview at 1StFormations
✨Get Hands-On with Learning Technologies
Familiarise yourself with common digital learning tools and platforms, like LMS systems or authoring tools that 1StFormations might use. Understanding these will give you an edge and show you’re ready to jump in from day one!
✨Showcase Your Creativity in Lesson Design
Prepare a portfolio of your past projects if you have them, or create sample lesson plans or digital content demos. Being able to discuss your creative approach to engaging students can really set you apart in a full-time role at 1StFormations.
✨Brush Up on Educational Trends
Stay in the loop with the latest trends in digital education, like gamification or personalised learning experiences. This will help you engage in meaningful discussions during the interview and demonstrate your passion for the field.
✨Prepare for Collaborative Scenarios
Expect to be asked about your experience working collaboratively with educators or other stakeholders. Consider discussing how you've contributed to a team effort in creating engaging educational content or improving student outcomes.
