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- Tasks: Analyse data and optimise marketing strategies to drive online traffic and customer engagement.
- Company: Dynamic company focused on innovative marketing solutions and data-driven decision making.
- Benefits: Shares after 12 months, birthday off, 25 days holiday, private medical insurance, and hybrid working.
- Other info: Collaborative environment with opportunities for professional development and career growth.
- Why this job: Join a growing team and make an impact through data analysis and marketing automation.
- Qualifications: Around 2 years' experience with CRM or marketing automation platforms and strong data analysis skills.
The predicted salary is between 30000 - 40000 £ per year.
Our Client has an exciting new opportunity for a data driven Marketing Automation & Data Analyst to support the delivery, optimisation, and measurement of Online Traffic and CRM led marketing activity. This role is ideal for someone with around 2 years’ experience working with an online marketing automation or CRM platform such as Microsoft Dynamics 365 or Salesforce, who enjoys building automated customer journeys, analysing performance, and turning data into actionable insight.
You will work closely with Marketing, Sales, and CRM stakeholders to improve segmentation, customer lifecycle programmes, and campaign effectiveness through smart automation and robust data analysis. This is a key role as we continue to grow, where you will own and manage marketing data as the single source of truth, ensuring high data quality across all campaigns. You will design and optimise automated customer journeys across digital channels to drive engagement, conversion, and retention. Deliver actionable insights through data analysis and reporting, enabling data-driven decision-making. Develop robust segmentation to support targeted, personalised marketing, and continuously improve performance through testing and optimisation.
Please note that this is a Hybrid role with onsite requirement 3 days a week. You must be able to commute to the office and have your own transport.
What you’ll do:
- Marketing Automation & CRM
- Data Analysis & Insight
- Segmentation & Targeting
- Collaboration & Continuous Improvement
What we are looking for:
- Around 2 years’ experience in a marketing, CRM, or data focused role.
- Hands on experience with a CRM or marketing automation platform (e.g. Microsoft Dynamics 365, Salesforce, or similar).
- Strong data analysis skills, with the ability to interpret performance data and identify insights.
- Experience with segmentation, customer journeys, and lifecycle based marketing.
- Confident working with spreadsheets, reports, and dashboards.
- Strong attention to detail and a logical, structured approach to problem solving.
- Analytical and curious, with a genuine interest in how data drives better marketing outcomes.
- Organised and methodical, able to manage multiple campaigns or automations simultaneously.
- Collaborative and communicative, comfortable working with both technical and non-technical stakeholders.
What we offer:
- A wide range of benefits and incentives to our employees including:
- Shares after 12 months employment
- Your Birthday off, on us!
- 25 days holiday plus bank holidays plus holiday trading
- Company Pension Scheme and matching contributions
- Company Perks portal
- Private Medical insurance
- Life assurance
- Health Club and Wellbeing Scheme
- Employee Assistance Programme
- Technical Training Academy and E-learning
- Hybrid working
Marketing Analyst in Liverpool employer: 1st Recruitment Group, Jersey and Guernsey
Contact Detail:
1st Recruitment Group, Jersey and Guernsey Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Analyst in Liverpool
✨Tip Number 1
Network like a pro! Reach out to your connections in the marketing and CRM space. Attend industry events or webinars, and don’t be shy about asking for introductions. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your data analysis projects or successful marketing campaigns. This is your chance to demonstrate how you turn data into actionable insights, which is exactly what employers are looking for.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of CRM platforms like Microsoft Dynamics 365 or Salesforce. Be ready to discuss how you've used these tools in the past to optimise customer journeys and improve campaign effectiveness.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities that might just be perfect for you. Plus, it’s a great way to ensure your application gets seen by the right people.
We think you need these skills to ace Marketing Analyst in Liverpool
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Marketing Analyst. Highlight your experience with CRM platforms like Microsoft Dynamics 365 or Salesforce, and showcase any data analysis skills that align with what we're looking for.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about marketing automation and data analysis. Share specific examples of how you've turned data into actionable insights in previous roles.
Showcase Your Analytical Skills: We love data-driven decision-making! In your application, mention any tools or methods you’ve used to analyse performance data. If you’ve improved campaign effectiveness through testing and optimisation, let us know!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from us during the process.
How to prepare for a job interview at 1st Recruitment Group, Jersey and Guernsey
✨Know Your Tools
Make sure you’re familiar with the CRM or marketing automation platforms mentioned in the job description, like Microsoft Dynamics 365 or Salesforce. Brush up on their features and how they can be used to optimise customer journeys and data analysis.
✨Showcase Your Data Skills
Prepare to discuss specific examples of how you've used data analysis to drive marketing decisions. Bring along any reports or dashboards you've created that demonstrate your ability to turn data into actionable insights.
✨Understand Segmentation
Be ready to talk about your experience with segmentation and targeted marketing. Think of examples where you’ve improved campaign effectiveness through smart segmentation and how it impacted customer engagement.
✨Collaboration is Key
Since this role involves working closely with various stakeholders, prepare to share experiences where you successfully collaborated with both technical and non-technical teams. Highlight your communication skills and how they helped achieve common goals.