SEO Director in London

We’re a dynamic and rapidly growing Corporate Services Group, led by a passionate founder and CEO. With a thriving customer base of over 500,000 and consistent year‑on‑year growth of 20%, we are transforming the business services space. From company formation and legal support to accountancy services and virtual offices, we offer everything businesses need to start, grow, and succeed. Profitable, innovative, and relentlessly customer‑focused, we are on a mission to redefine how modern businesses are supported — and we’re looking for driven individuals to grow with us.

We are looking for a strategic and data‑driven SEO Director to lead and scale our organic growth efforts. In this key leadership role, you will be responsible for developing and executing a comprehensive SEO strategy that boosts visibility, drives qualified traffic, and increases conversions across all digital platforms. You will collaborate with cross‑functional teams, lead an SEO specialist, and ensure best practices are embedded into all aspects of site and content development.

What You’ll Own & Lead

• Develop and lead a long‑term SEO strategy aligned with business objectives.
• Drive organic growth through technical and content‑based optimisation.
• Manage and mentor an SEO Specialist.
• Collaborate cross‑functionally with content, design, development, and marketing teams.
• Report accurate performance insights and strategic recommendations to the CEO and Senior Leadership.
• Use technology and AI tools to enhance efficiency and impact.
• Stay current with SEO trends, algorithm updates, and social media best practices.
• Oversee keyword research, competitive analysis, and performance audits.
• Manage SEO budgets and ensure efficient allocation of resources.
• Lead link‑building, site migrations, and optimisation of key landing pages.

What You Bring To The Table

• Widely recognised as one of the UK’s leading SEO professionals, with a proven track record of delivering measurable, high‑impact results in a senior role.
• Strong strategic and analytical mindset with a hands‑on, data‑driven approach.
• Deep understanding of technical, on‑page, and off‑page SEO.
• Proficient in industry tools (e.g., SEMrush).
• Familiar with HTML/CSS and CMS platforms.
• Excellent communication, presentation, and cross‑functional collaboration skills.
• Ability to lead in a fast‑paced, dynamic environment.
• Bachelor’s degree in marketing or a related field preferred.

Who You’ll Be Working With

You’ll be surrounded by passionate, talented changemakers with big ambitions—not just for our business but for our world. Our teams are based remotely and on‑site in London and Glasgow, and you’ll be the critical cultural connector between them all. We’re a company striving for best‑in‑class service through empathy, integrity, and innovation—and we want you to be the voice and leader who helps us get there.

Remuneration And Benefits

• 25 days annual leave, plus 8 public/bank holidays.
• Death in Service cover (4x annual salary).
• Employee Assistance Program.
• 14 weeks maternity leave pay, 2 weeks paternity leave pay.
• 2 paid Volunteering Days per year with our charity partner.
• Annual cost‑of‑living salary increase.
• Cycle to Work Scheme.
• Dog‑friendly office.
• Indoor bicycle storage, changing and shower facility.
• Free soft drinks and bean‑to‑cup coffee all day.
• Free Wednesday lunches.
• Free fresh fruit – daily.

Equal Opportunities

1st Formations is an equal opportunity employer and is committed to creating a diverse and inclusive workplace. We consider all applicants for employment without regard to race, colour, religion, sex, national origin, sexual orientation, age, citizenship, marital status, criminal history, disability, or gender identity. We encourage individuals from all backgrounds to apply. If you have a disability or special need that requires accommodation, please let us know.