At a Glance
- Tasks: Build and maintain custom code on HubSpot, integrating with third-party systems.
- Company: Join a leading UK provider of company formation and compliance services.
- Benefits: Competitive salary, hybrid working, and opportunities for career progression.
- Other info: Diverse and inclusive workplace committed to equal opportunities.
- Why this job: Make a real impact by shaping customer experience and product development.
- Qualifications: Experience with HubSpot API, custom coding, and strong analytical skills.
The predicted salary is between 60000 - 70000 £ per year.
About 1st Formations
At 1st Formations, we empower entrepreneurs to start, run, and grow their businesses with confidence. Running a business shouldn’t be slowed down by company formation, statutory compliance, accounting, or payroll. From day one, these essentials should be seamless, reliable, and intelligently handled — freeing founders to focus on building and scaling. We’re a leading UK provider of company formation and compliance services, building a modern, fully integrated technology platform that supports founders at every stage of their journey. Our platform brings together formation, compliance, accounting, payroll, and ongoing business support in one cohesive experience.
Why Join Us Now?
- £18m annual revenue, including £9m ARR
- Over 1 million companies formed
- Certified B Corp and Carbon Neutral Business
- Forecast to grow 5x–10x over the next three years
The Role
HubSpot is core to how the business runs, spanning customer service, sales, retention, compliance and marketing. We're looking for someone who can both build on the platform and think strategically about it—writing custom code and integrations where standard configuration falls short, while keeping a clear view of HubSpot's evolving feature set to inform what we build next and why. This is a hands‑on technical role with a strategic edge, sitting within the Operations Team and working closely with the Director of Operations to turn business problems into HubSpot solutions, and HubSpot capability into business opportunity.
Key Responsibilities
- Design, build and maintain custom code on HubSpot (workflow actions, serverless functions, custom objects) and API-based integrations with third‑party systems (e.g. identity verification, Companies House, billing)
- Own technical delivery of HubSpot projects end to end — scoping, build, testing, deployment
- Build and maintain integrations with other tools in the stack, ensuring data integrity and reliable sync
- Troubleshoot HubSpot workflows, automations and integrations, liaising with vendors and developers as needed
- Document all custom builds so solutions remain supportable beyond the original developer
Strategy & capability planning
- Maintain current knowledge of HubSpot's feature set across all Hubs and licensing tiers, including new/beta features
- Translate platform capability into practical opportunity, identifying where HubSpot can replace manual process or unlock new functionality
- Feed technical input into the HubSpot roadmap and advise on build vs. buy vs. configure decisions
- Track the wider HubSpot ecosystem (App Marketplace, partner integrations, AI features) and flag relevant developments
Collaboration & leadership
- Partner with the Director of Operations to align technical builds with the CI Programme and business priorities
- Act as the technical point of contact for HubSpot across Customer Service, Compliance, CoSec, Retention and Outbound Sales
- Manage relationships with HubSpot and third‑party development vendors, including scoping and reviewing delivery
- Mentor and direct junior technical/CRM resource as the role grows
What We Are Looking For
- Proven experience building custom code on HubSpot (custom coded actions, serverless functions) and working with the HubSpot API
- Strong working knowledge of HubSpot CRM across multiple Hubs, including workflows, automation, custom objects and reporting
- Experience integrating HubSpot with third‑party systems via API or middleware
- Comfortable working independently to scope and deliver technical solutions, while keeping non-technical stakeholders informed in plain language
- Strong analytical mindset: able to assess a business problem and judge the right technical or platform‑led solution
- HubSpot certifications (e.g. CMS for Developers, Platform Consulting)
- Experience in a regulated, compliance‑heavy, or operations‑led environment
- Familiarity with identity verification or KYC tooling (e.g. Onfido)
- Exposure to Lean / continuous improvement methodology
- Front‑end development experience (JavaScript, HTML/CSS) for CMS or custom UI work
What We Offer
- £60-70k and comprehensive benefits package
- Hybrid working model
- Real opportunities for progression as the business scales
- The chance to influence both customer experience and product development
- A culture that values ownership, impact, and continuous learning
Equal Opportunities
1st Formations is an equal opportunity employer and is committed to creating a diverse and inclusive workplace. We consider all applicants for employment without regard to race, colour, religion, sex, national origin, sexual orientation, age, citizenship, marital status, criminal history, disability, or gender identity. We encourage individuals from all backgrounds to apply. If you have a disability or special need that requires accommodation, please let us know.
Hubspot Platform Specialist in London employer: 1st Formations
1st Formations is an exceptional employer located in Greater London, offering a dynamic work culture that prioritises innovation and collaboration. With a competitive salary range of £90-110k and a hybrid working model, employees benefit from a strong focus on personal and professional growth, alongside opportunities to make a significant impact in the ecommerce sector. Join a team that values continuous learning and encourages creative marketing strategies to drive success.
StudySmarter Expert Advice🤫
We think this is how you could land Hubspot Platform Specialist in London
✨Join Local Tech Meetups
Get out there and mingle with fellow developers by joining local tech meetups. It’s a fantastic way to meet people who might be working at 1st Formations or know someone who does. Plus, you can pick up some trendy tech skills and trends while you're at it!
✨Contribute to Open Source Projects
Show off your coding chops by jumping into open-source projects. Not only does this give you practical experience, but it also gets you noticed in the dev community. You'll create a killer portfolio that speaks volumes about your skills to 1st Formations.
✨Tap into Online Developer Communities
Don’t underestimate the power of online developer communities like GitHub, Stack Overflow, and even Reddit. Participate in discussions, share your projects, and build your visibility. We can often find opportunities through these channels that can lead to a full-time gig at companies like 1st Formations.
✨Explore Job Boards Specifically for Tech Roles
Keep your eyes peeled on job boards that focus on tech roles. Sites like TechCareers or Stack Overflow Jobs can often have listings for companies like 1st Formations that might not show up on broader job sites. Make it a habit to check these regularly, and don’t hesitate to apply directly through our website!
We think you need these skills to ace Hubspot Platform Specialist in London
Some tips for your application 🫡
Show off your coding skills:When applying for a software engineering role, it's super important to showcase your coding skills. Make sure your CV includes your tech stack, any relevant programming languages you’re comfortable with, and examples of projects you've worked on. If you have a GitHub profile, link it up! We love to see code in action.
Tailor your portfolio:For a full-time role, we’d expect to see some solid examples of your work in your portfolio. Make sure to include at least two or three projects that highlight your problem-solving skills and your ability to work with different technologies. Focus on the projects that are most relevant to the position at 1st Formations.
Craft a killer cover letter:Your cover letter is your chance to stand out—make it personal! Explain why you want to work at 1st Formations and how your skills align with the role. Show us your passion for software development. We dig enthusiastic candidates who understand the value of collaboration and continuous learning!
Be clear and concise:When it comes to writing your CV and cover letter, clarity is key. Avoid jargon that could confuse us and stick to simple, direct language. Highlight your achievements with quantifiable results where possible, and keep everything easy to read. A well-organised application goes a long way!
How to prepare for a job interview at 1st Formations
✨Brush Up on Your Coding Skills
For a full-time software engineering role, it's crucial that we stay sharp with our coding abilities. Expect technical questions that might involve solving problems on the spot or discussing algorithms. Practise on platforms like LeetCode or HackerRank to get comfortable with the types of questions that often come up.
✨Know Your Tools and Frameworks
Make sure we’re well-acquainted with the tools and technologies listed in the job description. Familiarise ourselves with any specific frameworks or programming languages mentioned. If 1st Formations uses React or Node.js, for instance, be ready to discuss how we’ve used them in previous projects or coursework.
✨Showcase Your Projects
Bring along a portfolio that highlights our best work. This could be code samples, GitHub repositories, or any side projects we’ve built. Make sure we can talk through our thought process for each project, especially the challenges we faced and how we solved them—this shows our problem-solving skills in action.
✨Prepare for Behavioural Questions
While technical skills are key, full-time positions also require cultural fit. Be ready to discuss our previous experiences and how we handle teamwork, conflict, and deadlines. Brush up on the STAR method—Situation, Task, Action, Result—to clearly articulate our past experiences when discussing how we've contributed to a team.
