At a Glance
- Tasks: Lead marketing strategy to drive customer acquisition and revenue growth across multiple digital channels.
- Company: Join a dynamic team at BSQ Group, a leader in company formation services.
- Benefits: Competitive salary, hybrid working model, and opportunities for career progression.
- Other info: Inclusive workplace that values diversity and continuous learning.
- Why this job: Make a real impact on customer experience and product development in a fast-paced environment.
- Qualifications: Proven experience in senior marketing roles with a strong performance marketing mindset.
The predicted salary is between 60000 - 60000 £ per year.
The Head of Marketing is a commercially minded, performance-driven leader responsible for driving customer acquisition, revenue growth, and online visibility across BSQ Group's portfolio of company formation websites. This role sits at the intersection of content, SEO, paid media, and analytics – with a mandate to grow our digital channels through rigorous, data-led execution. This is not a brand-building role. As a specialist company formation business – where most customers form a company once in their lifetime – our acquisition model is built almost entirely on organic and paid online presence. The successful candidate will think like an ecommerce operator and measure success in conversions, cost per acquisition, and channel ROI.
Key Responsibilities
- Performance & Acquisition
- Own the marketing strategy with a clear focus on performance, acquisition, and revenue contribution
- Manage a team of Senior Content Managers, Freelance Writers, Videographer, Social Media Manager, Affiliate Marketing Manager
- Set and manage KPIs across all channels: organic traffic, paid media ROAS, conversion rates, and cost per acquisition
- Drive continuous improvement in channel-level ROI and report results to senior leadership
- Content & SEO
- Lead and develop two Senior Content Managers and oversee all freelance content production
- Set editorial strategy aligned to search intent, SEO priorities, and conversion goals
- Ensure content output – written, video, and social – serves acquisition objectives across all six websites
- Collaborate closely with the Head of Digital and SEO Director on keyword strategy and on-page optimisation
- Paid Media & Affiliate
- Own paid media strategy and budget across search, display, and social channels
- Oversee affiliate marketing programme, including partner recruitment, commission structures, and performance tracking
- Social Media & Video
- Provide strategic direction for social media and video content, keeping output commercially relevant
- Manage the in-house videographer and social media resource to maximise reach and engagement that drives acquisition
- Cross-Functional Collaboration
- Work alongside the Head of Digital on shared resources (designers and developers) to ensure marketing-led projects are delivered on time
- Partner with the Head of Digital on data and analytics to build a joined-up view of customer journeys and acquisition performance
- Contribute to website strategy
What We Are Looking For
- Proven track record in a senior marketing role within an ecommerce, transactional, or lead-generation business
- Strong performance marketing mindset – demonstrates commercial results, not just reach or awareness metrics
- Hands-on experience leading content teams and setting editorial strategy tied to SEO and conversion
- Fluency in paid media channels (PPC, paid social) with budget management experience
- Experience with affiliate marketing programme management
- Credibility to lead and inspire Senior Content Managers – strong marketing expertise is essential for this
- Data-literate: comfortable interpreting analytics and making decisions based on performance data
- Experience working across multiple websites or digital properties
- Familiarity with company formation, legal services, or fintech verticals
- Experience working alongside digital/technical teams on CRO and UX-driven projects
- Understanding of SEO strategy at a directorial level (able to brief and challenge the SEO Director)
What We Offer
- £90‑110k and comprehensive benefits package
- Hybrid working model
- Real opportunities for progression as the business scales
- The chance to influence both customer experience and product development
- A culture that values ownership, impact, and continuous learning
Equal Opportunities
1st Formations is an equal opportunity employer and is committed to creating a diverse and inclusive workplace. We consider all applicants for employment without regard to race, colour, religion, sex, national origin, sexual orientation, age, citizenship, marital status, criminal history, disability, or gender identity. We encourage individuals from all backgrounds to apply. If you have a disability or special need that requires accommodation, please let us know.
Head of Marketing employer: 1st Formations
At BSQ Group, we pride ourselves on being an excellent employer, offering a dynamic work environment that fosters innovation and growth. As the Head of Marketing, you will lead a talented team in a hybrid working model, with real opportunities for progression as the business scales. Our culture values ownership, impact, and continuous learning, making it an ideal place for those looking to make a meaningful contribution in the fast-paced world of ecommerce.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for 1st Formations and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like 1st Formations are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with 1st Formations on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at 1st Formations. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Marketing
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit 1st Formations. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of 1st Formations:Show us that you’ve done your homework! In your application, briefly mention what you admire about 1st Formations’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at 1st Formations
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at 1st Formations will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At 1st Formations, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
