About 1st Formations
At 1st Formations, we empower entrepreneurs to start, run, and grow their businesses with confidence.
Running a business shouldn’t be slowed down by company formation, statutory compliance, accounting, or payroll. From day one, these essentials should be seamless, reliable, and intelligently handled — freeing founders to focus on building and scaling.
We’re a leading UK provider of company formation and compliance services, building a modern, fully integrated technology platform that supports founders at every stage of their journey. Our platform brings together formation, compliance, accounting, payroll, and ongoing business support in one cohesive experience.
No stitched‑together services. No legacy workflows disguised as software. Just a single, scalable platform built for ambitious founders who want to move fast, stay compliant, and grow with confidence.
Why Join Us Now?
- £18m annual revenue, including £9m ARR
- Over 1 million companies formed
- Certified B Corp and Carbon Neutral Business
- Forecast to grow 5x–10x over the next three years
The Role
The Head of Digital leads BSQ Group's digital infrastructure, website performance, and data intelligence. This is a technically-grounded leadership role responsible for ensuring our growing portfolio of websites—currently four, scaling to six—are optimised for performance, conversion, and user experience.
Sitting alongside the Head of Marketing, this role provides the analytical and technical backbone of our digital operations. The ideal candidate will understand how marketing and digital interact, can translate data into actionable insight, and is experienced in leading SEO, analytics, and digital product delivery. Website experience is non‑negotiable.
Key Responsibilities
Website Ownership & Performance
- Take overall accountability for the performance, reliability, and growth of BSQ Group's website portfolio
- Ensure all websites are optimised for speed, UX, accessibility, and conversion across desktop and mobile
- Manage the expansion from 4 to 6 websites, including planning, delivery, and ongoing performance management
- Own design and front‑end delivery in collaboration with shared designers and developers
SEO Leadership
- Lead the SEO Director and Technical SEO Specialist to deliver measurable organic growth
- Set the technical SEO roadmap including site architecture, crawlability, indexation, and schema
- Ensure alignment between technical SEO and the content strategy led by the Head of Marketing
- Stay ahead of algorithm changes and search landscape shifts, adapting strategy accordingly
Conversion Rate Optimisation (CRO)
- Own the CRO programme across all websites — hypothesis generation, A/B testing, and implementation
- Work closely with designers, developers, and the data team to build and prioritise a testing roadmap
- Drive improvements in on‑site conversion metrics and funnel efficiency
Data, Analytics & Insight
- Own the analytics infrastructure—ensuring accurate, reliable tracking across all digital properties
- Build dashboards and reporting frameworks that give the business a clear view of performance
- Partner with the Head of Marketing to create a joined‑up view of the full customer acquisition journey
- Translate complex data into clear commercial insight for senior stakeholders
Tech Stack & Tools
- Own and evolve the digital tools and technology stack, ensuring it supports business growth
- Identify, evaluate, and implement platforms and tooling to improve operational efficiency and performance
- Maintain governance and documentation of systems, integrations, and data flows
Cross‑Functional Collaboration
- Work with the design and development teams
- Work closely with the product team to ensure clear boundaries and effective handoffs between digital and product
- Contribute to e‑commerce strategy and growth planning at a senior level
What We Are Looking For
- Significant hands‑on experience in a digital, e‑commerce, or growth-focused environment
- Proven website ownership experience—understanding of UX, front‑end delivery, and website performance at depth
- Strong SEO knowledge—able to lead and challenge both strategic and technical SEO specialists
- Experience owning or leading CRO programmes with demonstrable results
- Highly data‑literate: experienced with analytics platforms (GA4, Looker Studio, or similar) and attribution modelling
- E‑commerce background—understands transactional funnels, on‑site conversion, and digital acquisition
- Experience managing or working alongside designers and front‑end developers
- Ability to manage multiple websites or digital properties concurrently
- Marketing literacy—understands content, paid media, and affiliate well enough to collaborate effectively with the Head of Marketing
- Experience with technical integrations, APIs, or web development fundamentals
- Familiarity with company formation, legal services, fintech, or similar regulated/niche verticals
What We Offer
- Competitive salary and comprehensive benefits package
- Hybrid working model
- Real opportunities for progression as the business scales
- The chance to influence both customer experience and product development
- A culture that values ownership, impact, and continuous learning
Equal Opportunities
1st Formations is an equal opportunity employer and is committed to creating a diverse and inclusive workplace. We consider all applicants for employment without regard to race, colour, religion, sex, national origin, sexual orientation, age, citizenship, marital status, criminal history, disability, or gender identity. We encourage individuals from all backgrounds to apply. If you have a disability or special need that requires accommodation, please let us know.
Head of Digital employer: 1st Formations
1st Formations is an exceptional employer located in Greater London, offering a dynamic work culture that prioritises innovation and collaboration. With a competitive salary range of £90-110k and a hybrid working model, employees benefit from a strong focus on personal and professional growth, alongside opportunities to make a significant impact in the ecommerce sector. Join a team that values continuous learning and encourages creative marketing strategies to drive success.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Digital
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like 1st Formations are looking for when hiring for a Head of Digital.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to 1st Formations for the Head of Digital, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at 1st Formations as a Head of Digital, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out 1st Formations’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a Head of Digital.
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at 1st Formations, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with 1st Formations's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at 1st Formations. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at 1st Formations
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that 1st Formations uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at 1st Formations. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
