Freelancer Content Writer

Freelancer Content Writer

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1st Formations

At a Glance

  • Tasks: Write engaging long-form blog content to support entrepreneurs in their business journey.
  • Company: Join a fast-growing Corporate Services Group with over 500,000 satisfied customers.
  • Benefits: Enjoy flexible remote work and the chance to collaborate with a dynamic team.
  • Why this job: Make a real impact by empowering new entrepreneurs with valuable insights and guidance.
  • Qualifications: 2-5 years of writing experience, strong SEO knowledge, and a passion for helping others succeed.
  • Other info: This is a part-time freelance role, requiring 15-18 hours per week.

We’re a dynamic and rapidly expanding Corporate Services Group, led by our passionate founder and CEO. With a thriving customer base of over 500,000 and consistent growth of 20% year-on-year, we\’re shaking up the business services space. From Company Formation and Legal Support to Virtual Offices, Call Answering, and Live Chat solutions, we provide everything businesses need to start, grow, and succeed. Profitable, innovative, and customer-obsessed, we’re on a mission to redefine how modern businesses are supported—and we’re looking for driven individuals to grow with us.

Job Summary

Join us as a Freelance Content Writer and help thousands of entrepreneurs take their first confident steps toward starting and growing their businesses. As the UK’s largest and most trusted company formation agent, we publish transparent and practical blog content that simplifies the startup journey and supports long-term success for small businesses. Working with our SEO Content Specialist, you\’ll craft and optimise long-form articles to improve clarity, engagement, and search visibility.

We are looking for writers with expertise and a writing background in the following areas:

  • Tax and finance (money-saving tips, specifically in an SME context)
  • Company secretarial and compliance
  • Startup advice & inspiration (ideally someone who has built and run their own business)
  • Marketing & Sales, including SEO (ideally within a corporate environment)
  • Sustainability (specifically corporate in relation to the businesses and workplace)
  • Employment, commercial, and corporate law
  • HR / People & culture

What You’ll do

  • Research, write, and deliver compelling long-form blog content – from topic ideation to final edits. You\’ll produce informative, high-quality articles that explain key business concepts, demystify the company formation process, and support new entrepreneurs at every stage.
  • Optimise and refresh existing blog content for SEO performance, accuracy, structure, formatting, and tone of voice to meet modern audience needs and search intent.
  • Apply SEO best practices across on-page elements, headings, keyword targeting, internal linking, and content structuring in line with direction from our SEO Content Specialist.
  • Use generative AI platforms (e.g., ChatGPT, Jasper or others) as part of your ideation or drafting process while applying strong editorial judgment and voice to keep content trustworthy, accurate, and human-led.
  • Stay up to date with the latest trends in organic search, content marketing, and SEO, adapting your approach as best practices evolve.
  • Collaborate asynchronously with our Content and SEO team using tools like Microsoft Teams and Asana,
  • Deliver articles supporting readers and search discoverability through smart formatting and clear structuring.

About the content you\’ll create:

  • Our goal is to inform and inspire. Every piece you write should be:
  • Audience-first: Answering real founder questions and meeting readers with empathy and authority.
  • Transparent: Simplifying complex or bureaucratic processes without overselling or sugar-coating.
  • Responsible: Encouraging ethical, sustainable, and socially conscious entrepreneurship.
  • Empowering: Helping entrepreneurs build with confidence, equipping them with the tools, knowledge, and a growth mindset.
  • You\’ll help us achieve this through a \”format-first\” approach, delivering articles that are readable, shareable, and clearly organised for scanning and search.

What You Bring to the Table

  • 2–5 years of experience writing professional content, ideally within B2B, SaaS, financial services, legal/business services, or related sectors.
  • Exceptional long form writing skills with a portfolio of content that shows clarity of thought, depth of research, and SEO fluency.
  • A strong understanding of on-page SEO, including how to implement keywords naturally, structure content to meet search intent, and ensure technical accuracy.
  • Adept at incorporating and refining AI-generated content. You treat generative AI as your co-pilot, not your replacement, ensuring everything is elevated by your editorial judgment.
  • A proactive, independent work style. You are organised, self-motivated, and comfortable working in a remote, asynchronous environment.
  • Strong written English, with a keen eye for grammar, tone, storytelling and formatting.
  • Must be available to collaborate across a minimum of 4 working days each week
  • Approximately 15-18 hours work required per week.
  • Capacity to produce an average of 2–3 long-form articles per week (typically 1,000-2,000+ words each), depending on complexity and scope.

1st Formations is an equal opportunity employer and is committed to creating a diverse and inclusive workplace. We consider all applicants for employment without regard to race, colour, religion, sex, national origin, sexual orientation, age, citizenship, marital status, criminal history, disability, or gender identity. We encourage individuals from all backgrounds to apply. If you have a disability or special need that requires accommodation, please let us know.

Seniority level

  • Seniority level

    Associate

Employment type

  • Employment type

    Part-time

Job function

  • Job function

    Writing/Editing, Marketing, and Advertising

  • Industries

    Marketing Services, Advertising Services, and Business Consulting and Services

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We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

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Freelancer Content Writer employer: 1st Formations

At 1st Formations, we pride ourselves on being a forward-thinking Corporate Services Group that values innovation and employee growth. Our dynamic work culture fosters collaboration and creativity, allowing freelancers like you to make a meaningful impact while enjoying the flexibility of remote work. With a commitment to diversity and inclusion, we empower our team members to thrive in their roles and contribute to the success of thousands of entrepreneurs across the UK.
1st Formations

Contact Detail:

1st Formations Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Freelancer Content Writer

✨Tip Number 1

Familiarise yourself with the latest trends in SEO and content marketing. Since you'll be working closely with our SEO Content Specialist, having a solid understanding of current best practices will help you stand out during discussions and show your commitment to producing high-quality content.

✨Tip Number 2

Build a portfolio that showcases your expertise in the specific areas mentioned in the job description, such as tax, finance, and startup advice. Highlight articles that demonstrate your ability to simplify complex topics and engage readers effectively.

✨Tip Number 3

Network with other freelance writers and professionals in the business services sector. Engaging with communities on platforms like LinkedIn can provide valuable insights and connections that may lead to opportunities within our company.

✨Tip Number 4

Prepare to discuss how you can incorporate generative AI into your writing process. Being able to articulate your approach to using AI tools while maintaining editorial quality will demonstrate your adaptability and forward-thinking mindset.

We think you need these skills to ace Freelancer Content Writer

Exceptional long-form writing skills
SEO fluency
On-page SEO understanding
Content structuring and formatting
Research skills
Ability to simplify complex topics
Strong editorial judgment
Proficiency in using generative AI tools
Self-motivation and organisation
Collaboration skills in remote environments
Attention to grammar and tone
Experience in B2B or SaaS content writing
Understanding of financial services and legal/business services
Capacity to produce high-quality articles consistently

Some tips for your application 🫡

Understand the Role: Before applying, make sure to thoroughly read the job description. Understand the key responsibilities and required skills for the Freelance Content Writer position, especially in areas like SEO, content creation, and business services.

Tailor Your CV: Customise your CV to highlight relevant experience in writing, particularly in B2B, SaaS, or financial services. Showcase your long-form writing skills and any previous work that aligns with the company's focus on supporting entrepreneurs.

Craft a Compelling Cover Letter: Write a cover letter that reflects your passion for helping entrepreneurs and your understanding of their needs. Mention specific examples of your writing experience and how it relates to the topics outlined in the job description.

Showcase Your Portfolio: Include a portfolio of your best writing samples that demonstrate clarity, depth of research, and SEO fluency. Make sure to select pieces that are relevant to the areas mentioned in the job description, such as tax, finance, or startup advice.

How to prepare for a job interview at 1st Formations

✨Showcase Your Writing Portfolio

Make sure to bring along a selection of your best writing samples that demonstrate your clarity of thought and depth of research. Tailor these samples to reflect the areas mentioned in the job description, such as tax, finance, or startup advice.

✨Understand SEO Fundamentals

Brush up on your knowledge of SEO best practices, especially on-page elements like keyword targeting and content structuring. Be prepared to discuss how you’ve implemented these strategies in your previous work.

✨Familiarise Yourself with Generative AI Tools

Since the role involves using generative AI platforms, be ready to talk about your experience with tools like ChatGPT or Jasper. Share examples of how you've used AI to enhance your writing while maintaining your unique voice.

✨Demonstrate Your Understanding of Audience Needs

Prepare to discuss how you approach writing with the audience in mind. Think about how you can simplify complex topics and provide value to entrepreneurs, showing empathy and authority in your responses.

Freelancer Content Writer
1st Formations
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