At a Glance
- Tasks: Lead the growth of our Accounting-as-a-Service product and drive customer conversion.
- Company: Join a leading UK provider empowering entrepreneurs with innovative business solutions.
- Benefits: Competitive salary, hybrid working, and real progression opportunities.
- Other info: Be part of a diverse team committed to continuous learning and innovation.
- Why this job: Make a significant impact on customer experience and product development in a fast-growing company.
- Qualifications: 5+ years in commercial leadership, with a focus on customer-centric environments.
The predicted salary is between 40000 - 60000 £ per year.
About 1st Formations
At 1st Formations, we empower entrepreneurs to start, run, and grow their businesses with confidence. Running a business shouldn’t be slowed down by company formation, statutory compliance, accounting, or payroll. From day one, these essentials should be seamless, reliable, and intelligently handled — freeing founders to focus on building and scaling. We’re a leading UK provider of company formation and compliance services, building a modern, fully integrated technology platform that supports founders at every stage of their journey.
Why Join Us Now?
- £18m annual revenue, including £9m ARR
- Over 1 million companies formed
- Certified B Corp and Carbon Neutral Business
- Forecast to grow 5x–10x over the next three years
The Role
We are looking for a highly strategic and results-driven Growth Manager to lead the commercial growth of our Accounting-as-a-Service product, which is a high-volume service product combining QuickBooks with our in-house accounting expertise. This role is pivotal in converting users from free services to paid offerings, and retaining the optimal level of paying customers, and in doing so, driving the commercial success of our growing accountancy arm. You will be responsible for managing customer-facing teams, setting commercial KPIs, and collaborating cross-functionally with marketing, sales, and service teams.
Key Responsibilities
- Customer Conversion & Service Uptake Strategy: Own and optimise the conversion of users from free to paid services, with a strong focus on driving uptake and revenue growth.
- Revenue & Performance: Set and track KPIs aligned with business goals while developing scalable account management strategies to support SME customers, drive retention, and continuously optimise commercial performance.
- Marketing & Automation Integration: Collaborate with marketing to develop and automate timely communications, especially around uptake, onboarding and pre-renewal.
- Sales Strategy: Work alongside the outbound sales team to maximise service usage, through targeted outreach and personalised follow-up.
- Customer-Facing Team Leadership & Development: Lead, manage, and develop high-performing teams across onboarding, customer success, and outbound sales to deliver human-first, high-touch experiences throughout the customer lifecycle.
What We're Looking For
- 5+ years in Commercial or Account Management leadership roles, within high-volume and customer‑centric environments
- Proven success growing service-based or SaaS businesses, ideally with QuickBooks, Xero, or similar platforms
- Strong track record of converting free users to paid customers at scale
- Deep understanding of customer lifecycle management from onboarding through to renewal
- Experience working with SMEs and small business customers
- Expertise in customer success, marketing automation, and outbound sales strategies
- Comfortable and effective in fast‑paced, entrepreneurial, and high‑growth settings
- Demonstrated leadership in managing and scaling cross‑functional teams
- Skilled relationship builder with internal teams and external stakeholders
- Results‑oriented with a focus on performance metrics, conversion rates, and revenue growth
What We Offer
- £50‑55,000 base salary plus up to £20,000 OTE
- Hybrid working model
- Real opportunities for progression as the business scales
- The chance to influence both customer experience and product development
- A culture that values ownership, impact, and continuous learning
Equal Opportunities
1st Formations is an equal opportunity employer and is committed to creating a diverse and inclusive workplace. We consider all applicants for employment without regard to race, colour, religion, sex, national origin, sexual orientation, age, citizenship, marital status, criminal history, disability, or gender identity. We encourage individuals from all backgrounds to apply. If you have a disability or special need that requires accommodation, please let us know.
Customer Growth Manager (Accounting-as-a-Service) employer: 1st Formations
At 1st Formations, we pride ourselves on being an exceptional employer that champions entrepreneurial spirit and innovation. Our hybrid working model fosters a flexible work-life balance, while our commitment to employee growth ensures that you will have real opportunities for progression as we scale. Join us in a culture that values ownership, impact, and continuous learning, all within a dynamic environment that supports your professional journey.
StudySmarter Expert Advice🤫
We think this is how you could land Customer Growth Manager (Accounting-as-a-Service)
✨Tip Number 1
Network like a pro! Reach out to people in your industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their products and services, especially how they relate to customer growth. This will help you tailor your answers and show you're genuinely interested.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the role of Customer Growth Manager. Highlight your successes in converting users and driving revenue growth to make a lasting impression.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining our team and contributing to our mission of empowering entrepreneurs.
We think you need these skills to ace Customer Growth Manager (Accounting-as-a-Service)
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in customer growth and account management. We want to see how your skills align with our mission of empowering entrepreneurs!
Showcase Your Achievements:Don’t just list your responsibilities; share specific examples of how you’ve successfully converted free users to paid customers or driven revenue growth. Numbers speak volumes, so let us know the impact you've made!
Be Authentic:We love genuine personalities! Let your unique voice shine through in your application. Share your passion for helping businesses grow and how you can contribute to our team’s success.
Apply Through Our Website:For the best chance of getting noticed, apply directly through our website. It’s the quickest way for us to see your application and get you on our radar for this exciting opportunity!
How to prepare for a job interview at 1st Formations
✨Know the Company Inside Out
Before your interview, dive deep into 1st Formations. Understand their mission, values, and the services they offer, especially around Accounting-as-a-Service. This will not only show your genuine interest but also help you align your answers with their goals.
✨Showcase Your Success Stories
Prepare specific examples from your past experiences where you've successfully converted free users to paid customers or led a team to achieve commercial growth. Use metrics to back up your claims, as numbers speak volumes in this role.
✨Understand Customer Lifecycle Management
Brush up on customer lifecycle management strategies, particularly how they apply to SMEs. Be ready to discuss how you would enhance onboarding processes and drive retention, as these are key aspects of the Growth Manager role.
✨Prepare for Cross-Functional Collaboration
Since this role involves working closely with marketing, sales, and service teams, think about how you can foster collaboration. Prepare to discuss how you've successfully worked across departments in the past to achieve common goals.
