Content Director

About 1st Formations

At 1st Formations, we empower entrepreneurs to start, run, and grow their businesses with confidence. Running a business shouldn’t be slowed down by company formation, statutory compliance, accounting, or payroll. From day one, these essentials should be seamless, reliable, and intelligently handled — freeing founders to focus on building and scaling. We’re a leading UK provider of company formation and compliance services, building a modern, fully integrated technology platform that supports founders at every stage of their journey.

Why Join Us Now?

• £18m annual revenue, including £9m ARR
• Over 1 million companies formed
• Certified B Corp and Carbon Neutral Business
• Forecast to grow 5x–10x over the next three years

The Role

We’re looking for a strategic and commercially driven Senior Content Manager to lead content strategy across three of the UK’s leading company formation brands. You’ll own and execute SEO and GEO led strategies to drive organic growth, increase visibility, and strengthen brand authority across both traditional search and emerging AI‑driven discovery channels. This is a hands‑on leadership role with end‑to‑end ownership of the content lifecycle. You’ll set editorial direction, define tone of voice and quality standards, and lead a network of freelance writers to deliver high‑impact content at scale. You’ll also own the integration of LLM and GenAI workflows, ensuring responsible, effective use of AI to improve efficiency and output quality. Working cross‑functionally, you’ll align content with commercial goals and use performance insights to continuously optimise strategy and results.

Key Responsibilities

• Own and evolve the SEO and GEO content strategy to drive organic growth, visibility, and brand authority across multiple brands
• Lead end‑to‑end content planning and editorial direction, ensuring alignment with commercial goals and audience needs
• Oversee the full content lifecycle, including briefing, production, optimisation, governance, and quality control
• Build, manage, and scale a high‑performing freelance content network, including onboarding, performance management, and development
• Define and enforce tone of voice, editorial standards, and content quality frameworks across all channels and contributors
• Design and optimise scalable content workflows, including integration of LLM and GenAI tools with clear governance and best practices
• Oversee production and optimisation of high‑impact content, including long‑form and landing pages, ensuring clarity, authority, and conversion performance
• Collaborate with internal teams and external partners (e.g. Digital PR agencies) to ensure aligned, high‑quality output
• Use SEO, AI discovery, and engagement data to inform strategy, identify opportunities, and continuously improve performance
• Translate complex topics into clear, authoritative content tailored to small business audiences
• Act as the senior editorial authority, ensuring consistency, quality, and best practice across all customer‑facing content, and manage a team of freelance content writers

What We’re Looking For

• Proven experience in a senior content, editorial, or content strategy role
• Strong expertise in SEO‑led strategy and performance optimisation, with an understanding of GEO and AI‑driven search
• Experience managing and scaling freelance content teams
• Hands‑on experience integrating LLMs/GenAI into content workflows, with awareness of risks and best practices
• Strong editorial judgment and experience producing or editing high‑quality long‑form content
• Data‑driven mindset, using analytics and SEO tools to inform decisions and improve performance
• Ability to translate complex topics into clear, authoritative content for business audiences
• Strong stakeholder management and cross‑functional collaboration skills
• Experience in B2B, financial services, legal, or small business sectors is a plus
• Strategic thinker comfortable operating at both strategic and executional levels

What We Offer

• £70‑75k and comprehensive benefits package
• Hybrid working model
• Real opportunities for progression as the business scales
• The chance to influence both customer experience and product development
• A culture that values ownership, impact, and continuous learning

Equal Opportunities

1st Formations is an equal opportunity employer and is committed to creating a diverse and inclusive workplace. We consider all applicants for employment without regard to race, colour, religion, sex, national origin, sexual orientation, age, citizenship, marital status, criminal history, disability, or gender identity. We encourage individuals from all backgrounds to apply. If you have a disability or special need that requires accommodation, please let us know.