At a Glance
- Tasks: Lead innovative marketing strategies for MARTINI, shaping its global presence and consumer engagement.
- Company: Join Bacardi, a family-owned spirits company with over 160 years of heritage.
- Benefits: Enjoy competitive pay, flexible leave, health benefits, and a supportive work culture.
- Other info: Work in a diverse team that values innovation and personal growth.
- Why this job: Be part of a legacy brand and drive impactful marketing initiatives in a dynamic environment.
- Qualifications: Experience in brand management and a passion for creativity and collaboration.
The predicted salary is between 56700 - 69300 £ per year.
YOUR OPPORTUNITY
As the Marketing Manager for MARTINI, you will play a vital role in igniting the next chapter of growth. This is a high-impact role at the heart of a team shaping the future legacy of one of the world’s most iconic drinks brands. You will influence critical decisions that define MARTINI’s presence, relevance, and positioning across Global Markets.
With a proven track record in building brand equity through creating best-in-class, insight-led executions that come to life across the consumer path to purchase right through to compelling BTL activations and experiences. With a strong partner mindset, you will work hand in hand with Regional and Local Marketing teams to turn global strategy into flawless, locally resonant execution, winning at every stage of the consumer/shopper journey.
ABOUT YOU
You are curious, creative, passionate, driven, and a collaborative team player, that is not afraid to try out new things and feels comfortable with change and ambiguity. You integrate quickly & easily in a team and are willing to jump right into it, thriving working in partnership with a diverse range of stakeholders and markets across the globe. A compelling storyteller with strong presence and interpersonal skills, you build trusted relationships with agencies and internal stakeholders alike.
A go-getter, with a hands-on mentality, you will be as excited in the development and relentless execution of our AVQPAP as you are working on bringing our brand platform to life through new disruptive and engaging activations. With one eye always on the competitive landscape you will be obsessed with delivering work that genuinely moves the needle, delivering tangible consumer and commercial results in this competitive category. Resilient, credible, and calm under pressure, you are driven by winning - while still enjoying the journey! You have a genuine love for drinks, hospitality, and entertainment, and you are motivated by building brands responsibly, with a strong belief in sustainable business initiatives.
RESPONSIBILITIES
- CREATION & EXECUTION OF BEST IN CLASS PROGRAMS TO WIN IN LIGHTER DAYTIME DRINKING: Responsible for shaping a diverse range of BTL execution strategies for MARTINI. Building a deep understanding of target consumers and shoppers to inform brand plans through a clear connected consumer path to purchase to drive reappraisal, recruitment. You will lead integrated agency teams & cross-functional teams to deliver brand & commercial programming.
- REBUILDING & WINNING IN THE ON TRADE: Partnering across the business to build and supercharge On-Trade partnerships and programming that engage both consumers and trade, including but not limited to: Lighthouse Accounts, WIKC, Uncovered Universe, Winning the Menu, Perfect Serve Program.
- ARCHITECTURE AND PORTFOLIO STRATEGY: Working with the Brand Director to build a long-term portfolio and channel strategy mapped to our category and innovation strategy.
- DRIVE THE GLOBAL IAP CYCLE: Working with the Brand Director to drive the global annual planning process to ensure we have best in class plans to deliver our bold new ambition.
- BUSINESS PERFORMANCE MANAGEMENT: Manage and optimize an A&P budget assigned to you, placing bold bets on shaping activities that will truly move the dial in market.
- BUILD STRONG TEAM CULTURE AND GLOBAL – REGION – MARKET RELATIONSHIPS: Orchestrate an effective matrix working within and between Global, Europe, Market teams.
SKILLS
To be successful in this role you will have significant years experience in Marketing with exceptional brand building skills. Bachelor’s degree in marketing or related field required; MBA is ideal and preferred. You must have significant years of experience in brand management or agency experience leading multiple marketing projects. Experience in insights and marketing analytics a plus. Ability to brief and appraise strong creative work. Have enough creativity to make assets work in dark markets. Ideally you will have experience in spirits, beverage, fast moving consumer goods business, lifestyle brands or at an experiential agency; luxury brand experience preferred.
FUNCTIONAL EXCELLENCE
- Understand People & Culture: Consumer & Shopper Insight Application: Advanced
- Develop Winning Strategies – Translate Brand Strategy and Portfolio Planning: Advanced
- Commercial Excellence: Insight-Led Activation: Advanced
- Impact Culture through Creativity: Agency Partnership & Management, Connections & Media Planning, Briefing & Evaluating Creative: Advanced
LEADERSHIP AGILITY
At Bacardi we care deeply about finding brilliant talent who can bring personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.
Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination.
Perks of Working for us: At Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well-being, and much more to meet the needs of themselves and their families.
Join a world-class team. Recognized by Forbes as one of the World's Best Employers 2025. We are a family-owned spirits company with more than 160 years and seven generations of heritage. Our portfolio boasts more than 200 brands and labels including icons of today and of tomorrow. You could be part of this legacy.
Are you ready to unleash your potential? Bacardi is the world´s largest privately-held international spirits company. More than 8,000 people across the globe work toward a common purpose to Make Moments Matter.
Global Brand Marketing Manager - Martini employer: 1820 Bacardi Global Brands Ltd
At Bacardi, we pride ourselves on being a world-class employer that fosters a vibrant and inclusive work culture, where creativity and collaboration thrive. As a Global Brand Marketing Manager for MARTINI, you will not only have the opportunity to shape the future of an iconic brand but also benefit from our comprehensive Total Rewards package, which includes competitive pay, generous leave policies, and a commitment to employee well-being. Join us in a dynamic environment that values innovation and personal growth, all while being part of a family-owned company with over 160 years of heritage.
Contact Details:
1820 Bacardi Global Brands Ltd Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Global Brand Marketing Manager - Martini
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for 1820 Bacardi Global Brands Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like 1820 Bacardi Global Brands Ltd are looking for.
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✨Attend Industry Events
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We think you need these skills to ace Global Brand Marketing Manager - Martini
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit 1820 Bacardi Global Brands Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of 1820 Bacardi Global Brands Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about 1820 Bacardi Global Brands Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at 1820 Bacardi Global Brands Ltd
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Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at 1820 Bacardi Global Brands Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
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✨Be Ready for Scenario-Based Questions
At 1820 Bacardi Global Brands Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
