At a Glance
- Tasks: Drive growth by analysing market trends and developing category strategies.
- Company: Join Bacardi, a global leader in the spirits industry with a commitment to diversity.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional development.
- Other info: Dynamic role with opportunities for independence and ownership.
- Why this job: Be a trusted advisor and make a real impact in the Off Trade sector.
- Qualifications: FMCG experience, strong analytical skills, and ability to influence stakeholders.
The predicted salary is between 60000 - 75000 £ per year.
Position Overview
Support the business on our quest to produce key actionable insights that power Bacardi’s growth. Earn a place as a trusted advisor to Off Trade retailers by partnering with them to understand their business objectives and help define where and how Bacardi can play a role in achieving them. Support on key research projects to understand our categories, our shoppers, and consumers more effectively.
Responsibilities
- Be the expert voice on market, category, and shopper trends across Spirits, Vermouth, and RTDs.
- Develop and implement category strategies aligned with business objectives and customer needs to grow the category.
- Analyse syndicated data (Nielsen, IRI, Kantar, loyalty card data) and shopper insights to identify growth opportunities and inform decision-making.
- Forecast trends and proactively identify risks and opportunities within the portfolio by customer.
- Build strong, unbiased relationships with key customers, delivering joint business plans and category growth initiatives.
- Partner with Sales, Marketing, and RGM teams to develop compelling sell stories and execution plans.
- Support customer engagement with category vision and strategy, influencing decision-makers and driving joint value creation.
- Collaborate with Marketing teams on NPD and brand projects, ensuring alignment with category strategy.
- Provide guidance on distribution, pricing, and promotional mechanics for new and existing products.
- Lead range reviews, assortment planning, and planogram development to optimize shelf presence and ease of shop.
- Deliver merchandising and promotional strategies that enhance category performance and shopper satisfaction.
- Create and maintain category toolkits, scorecards, and reporting dashboards for internal and external stakeholders.
Qualifications
- Solid FMCG experience with a good understanding of the business cycle and customer relationships (Category, Insights, Commercial, Marketing).
- Strong analytical skills, comfortable mining and interpreting data – experience with Nielsen and loyalty card data.
- Proven ability to translate data into actionable insights and commercial strategies.
- Experienced in managing and influencing senior stakeholders internally and in customers.
- Flair for presenting and storytelling.
- Highly motivated to succeed, with a desire for independence and ownership of the role and customer relationships.
EEO Statement
Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person’s identity.
Senior Category Manager, Off Trade employer: 1801 Bacardi-Martini Limited
Bacardi is an exceptional employer that fosters a dynamic and inclusive work culture, empowering employees to take ownership of their roles and drive impactful results. With a strong focus on professional growth, employees benefit from diverse opportunities to collaborate with cross-functional teams and engage with key stakeholders in the Off Trade sector. Located in a vibrant environment, Bacardi offers a unique chance to contribute to innovative category strategies while enjoying a supportive atmosphere that values diversity and creativity.
Contact Details:
1801 Bacardi-Martini Limited Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Senior Category Manager, Off Trade
✨Tip Number 1
Network like a pro! Reach out to your connections in the FMCG space, especially those who know Bacardi or have insights into the Off Trade sector. A friendly chat can lead to valuable referrals or insider info that could give you the edge.
✨Tip Number 2
Show off your analytical skills! Prepare to discuss how you've used data to drive decisions in past roles. Bring examples of how you've turned insights into actionable strategies, especially in category management.
✨Tip Number 3
Be ready to tell your story! When you get the chance to interview, weave in your experiences with building relationships and influencing stakeholders. Make it clear how you can be a trusted advisor to Bacardi's Off Trade retailers.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're genuinely interested in being part of the Bacardi family. Let’s make it happen!
We think you need these skills to ace Senior Category Manager, Off Trade
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Senior Category Manager. Highlight your FMCG experience and any relevant analytical skills, especially with data tools like Nielsen. We want to see how your background aligns with Bacardi's needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about the Off Trade sector and how you can help Bacardi grow. Be sure to mention specific examples of how you've influenced stakeholders or driven category growth in the past.
Showcase Your Analytical Skills:Since this role involves a lot of data analysis, make sure to highlight your experience with interpreting data and turning it into actionable insights. We love candidates who can demonstrate their ability to forecast trends and identify opportunities!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and keep track of it. Plus, it shows you’re keen on joining the StudySmarter team!
How to prepare for a job interview at 1801 Bacardi-Martini Limited
✨Know Your Data
Make sure you brush up on your analytical skills before the interview. Familiarise yourself with Nielsen, IRI, and Kantar data, as well as loyalty card insights. Be ready to discuss how you've used data in the past to drive category growth and make informed decisions.
✨Understand the Market
Dive deep into the spirits, vermouth, and RTD categories. Research current trends and be prepared to share your insights on where Bacardi can fit in. Showing that you understand the market landscape will position you as a knowledgeable candidate who can contribute from day one.
✨Build Relationships
Think about how you can demonstrate your ability to build strong relationships with key customers. Prepare examples of how you've successfully partnered with stakeholders in the past, and be ready to discuss your approach to creating joint business plans and category growth initiatives.
✨Craft Your Story
Since storytelling is key in this role, practice how you'll present your experiences and insights. Create a compelling narrative around your career journey, focusing on your achievements in category management and how they align with Bacardi's objectives. This will help you stand out as a candidate who can influence decision-makers effectively.
