On Trade Guest Marketing Manager - Europe

Responsibilities

• For the On Trade Channel, you will work in partnership with the Head of Channel programming On-Trade to develop BTL programming and assets that equip markets with the tools to win in market.
• Taking ownership of BTL planning for a defined set of brands and working with the respective Regional Brand Directors to ensure all parties are aligned and accountable on the planned execution in market.
• Leading the development and handover of channel activation workstreams from Region to Local Commercial Planning & Activation at an 80% ready state.
• Working in close consultation with markets to ensure critical paths are fully met.
• You will be the business partner for a defined portfolio of Brands throughout the annual brand planning cycle (IAP) process, helping connect Region and Market(s) to deliver a winning BTL plan.
• A key stakeholder in bringing the functions together to think and act on-premise consumer.
• Delivering on-premise consumer messaging that resonates with the occasion or primary barrier to purchase for a brand.
• Defining channel and brand Point of Sales Materials (POSM) assortment in collaboration with regionally approved suppliers and with alignment across key markets.
• Working in partnership with our POSM Excellence Managers in Europe.
• Support the integration of preferred European BTL agencies and establishing clear ways of working.
• Remains abreast of legal regulations in the industry for the Countries.

Skills

• Advanced in developing on-premise consumer marketing programs.
• At ease adapting the discussion based on the life stage of a category/brand in market, whilst delivering BTL scale/consistency.
• Advanced understanding of on-premise consumer behaviour across the full path to purchase.
• Channel expert, with advanced knowledge of how customers operate, the key barriers to success and how to win through partnership.
• Omnichannel mindset, incorporating Digital into planning and execution.
• Advanced communicator, skilled at removing complexity and driving clarity across the business.
• A leader at ease connecting teams across functions/markets, building a sense of community achieving team results and ownership of total regional performance within their area of expertise.
• Fluent command in English.

Experience

• Minimum 5 years experience within Trade or Customer Marketing, preferably within a Premium / FMCG background.
• Plus, a minimum 3 years experience in Sales, Brand Management, Category Development or Experiential.
• Experienced in developing Channel Strategy based on on-premise consumer insight and delivering plans that contribute to winning along the path to purchase and delivering sustainable profit growth.
• Proven track record in stakeholder brief and management to ensure timely delivery of channel plans and projects.
• Experience of working in multiple markets is beneficial but not essential.
• Exposure to Bacardi Way of Growth for Marketing on how to build brands sustainably and effectively.

Key Relationships and Interdependencies

• Head of Channel Programming, On-Trade – Europe — your manager and the team you'll help build.
• Regional Brand Directors — your core partners in translating brand strategy into winning on-trade plans.
• Fellow On-Trade Customer Marketing Managers — your immediate peer group across the European Programming team.
• Local Commercial Planning & Activation (CPA) teams — the in-market teams who localise and execute the final 20% of your workstreams.
• POSM Excellence Managers – Europe — your partners in defining point-of-sale assortment.
• Global Brand Teams — for alignment on brand direction and guidelines.
• Revenue Growth Management & Procurement — to ensure plans are commercially sound and efficiently sourced.
• S&OP / Secondary Packaging / Plant — for supply, packaging and delivery of activation assets.
• Channel Marketing & Senior Commercial Planning & Activation Director — the senior leader steering the function.

Personal Qualities

• Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become.
• Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others.
• People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance.
• Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
• Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections.
• Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change.

Leadership Agility

• At Bacardi we care deeply about finding brilliant talent who can bring personal attributes to help elevate our culture to the next level.
• Belonging: You have a strong capacity to create a culture of ‘Belonging’.
• Self-Awareness: You have high levels of self-awareness.
• People Agility: You bring a deep ability to understand and relate to people.
• Results Agility: You demonstrate consistent delivery of results.
• Mental Agility: You can think critically to penetrate complex problems.
• Change Agility: You have a deep natural curiosity and desire to experiment.

Disclaimer

Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person’s identity.

Perks of Working for Us

• Competitive Pay Package
• Competitive Holiday/Paid Time Off, plus additional days offered (i.e., volunteer day)
• Retirement/Pension Plan
• Health & Wellbeing: Medical, Critical Illness, and Life Insurance
• Employee Assistance Programs
• Best-in-class, family-friendly, and inclusive leave policies

Join a world-class team. Recognized by Forbes as one of the World's Best Employers 2025. Bacardi is the world´s largest privately‑held international spirits company. More than 8,000 people across the globe work toward a common purpose to Make Moments Matter.