At a Glance
- Tasks: Drive growth by analysing market trends and developing category strategies.
- Company: Join Bacardi, a global leader in the spirits industry with a commitment to diversity.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional development.
- Other info: Dynamic role with opportunities for independence and ownership.
- Why this job: Be a trusted advisor and make a real impact in the Off Trade sector.
- Qualifications: FMCG experience, strong analytical skills, and ability to influence stakeholders.
The predicted salary is between 60000 - 75000 £ per year.
Position Overview
Support the business on our quest to produce key actionable insights that power Bacardi’s growth. Earn a place as a trusted advisor to Off Trade retailers by partnering with them to understand their business objectives and help define where and how Bacardi can play a role in achieving them. Support on key research projects to understand our categories, our shoppers, and consumers more effectively.
Responsibilities
- Be the expert voice on market, category, and shopper trends across Spirits, Vermouth, and RTDs.
- Develop and implement category strategies aligned with business objectives and customer needs to grow the category.
- Analyse syndicated data (Nielsen, IRI, Kantar, loyalty card data) and shopper insights to identify growth opportunities and inform decision-making.
- Forecast trends and proactively identify risks and opportunities within the portfolio by customer.
- Build strong, unbiased relationships with key customers, delivering joint business plans and category growth initiatives.
- Partner with Sales, Marketing, and RGM teams to develop compelling sell stories and execution plans.
- Support customer engagement with category vision and strategy, influencing decision-makers and driving joint value creation.
- Collaborate with Marketing teams on NPD and brand projects, ensuring alignment with category strategy.
- Provide guidance on distribution, pricing, and promotional mechanics for new and existing products.
- Lead range reviews, assortment planning, and planogram development to optimize shelf presence and ease of shop.
- Deliver merchandising and promotional strategies that enhance category performance and shopper satisfaction.
- Create and maintain category toolkits, scorecards, and reporting dashboards for internal and external stakeholders.
Qualifications
- Solid FMCG experience with a good understanding of the business cycle and customer relationships (Category, Insights, Commercial, Marketing).
- Strong analytical skills, comfortable mining and interpreting data – experience with Nielsen and loyalty card data.
- Proven ability to translate data into actionable insights and commercial strategies.
- Experienced in managing and influencing senior stakeholders internally and in customers.
- Flair for presenting and storytelling.
- Highly motivated to succeed, with a desire for independence and ownership of the role and customer relationships.
Senior Category Manager, Off Trade in London employer: 1801 Bacardi-Martini Limited
Bacardi is an exceptional employer that fosters a dynamic and inclusive work culture, empowering employees to take ownership of their roles and drive impactful results. With a strong focus on professional growth, employees in the Senior Category Manager position will benefit from collaborative partnerships with key stakeholders, access to valuable insights, and opportunities to influence strategic decisions within the vibrant FMCG sector. Located in a thriving market, Bacardi offers a unique environment where creativity and innovation are celebrated, making it an ideal place for those seeking meaningful and rewarding careers.
Contact Details:
1801 Bacardi-Martini Limited Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Senior Category Manager, Off Trade in London
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or at events. We all know that sometimes it’s not just what you know, but who you know that can help you land that Senior Category Manager role.
✨Tip Number 2
Prepare for those interviews by researching the company and its competitors. We want you to be able to discuss market trends and how Bacardi can leverage them. Show them you’re not just another candidate, but someone who’s genuinely interested in their business!
✨Tip Number 3
Practice your storytelling skills! When discussing your experience, make sure to highlight how your past roles have prepared you for this position. We want to hear about your successes in translating data into actionable insights and how you’ve influenced stakeholders.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and engaged with our brand. Let’s get you that interview!
We think you need these skills to ace Senior Category Manager, Off Trade in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Senior Category Manager. Highlight your FMCG experience and any relevant analytical skills, especially with data sources like Nielsen. We want to see how you can bring value to Bacardi!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about the Off Trade sector and how your insights can drive growth. Be sure to mention specific examples of how you've influenced stakeholders in the past.
Showcase Your Analytical Skills:Since this role involves a lot of data analysis, make sure to include examples of how you've successfully mined and interpreted data in previous roles. We love seeing how you've turned insights into actionable strategies!
Apply Through Our Website:Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining the StudySmarter team!
How to prepare for a job interview at 1801 Bacardi-Martini Limited
✨Know Your Data
Make sure you brush up on your analytical skills before the interview. Familiarise yourself with Nielsen, IRI, and Kantar data, as well as loyalty card insights. Be ready to discuss how you've used data in the past to drive category growth and make informed decisions.
✨Understand the Market
Dive deep into the spirits, vermouth, and RTD categories. Research current market trends and be prepared to share your insights on where Bacardi can fit in. Showing that you understand the competitive landscape will impress your interviewers.
✨Build Relationships
Think about how you can demonstrate your ability to build strong relationships with key customers. Prepare examples of how you've collaborated with sales and marketing teams in the past to create joint business plans or category growth initiatives.
✨Present Like a Pro
Since storytelling is key for this role, practice presenting your ideas clearly and confidently. Use examples from your experience to illustrate your points, and don’t shy away from showcasing your flair for engaging presentations.
