Marketing Manager, RTD & Ignition Europe in City of Westminster

YOUR CHALLENGE

Ignition brands and RTD are crucial business profit generators for Europe with a high focus within the current business context. RTD has recently become the sixth global priority pillar and therefore will see increased focus globally and within the region. Breezer has also seen significantly increased focus within Europe as we see a resurgence across key RTD markets UK, Nordics, Benelux and Germany. As Marketing Manager, you will be instrumental in building the European RTD strategy for the future alongside the European Brand Director, as well as driving Breezer and Eristoff in key markets. You will drive the set‑up & execution of this year’s Integrated Activity Plan (IAP) while prepping for the next year’s one. You will manage your market brand P&Ls for your brands and actively review performance across the brands and the RTD category, create strong growth plans and identify & scale growth drivers across your markets. You will develop & support BTL program execution, process Global and Regional guidelines & programs into locally relevant activations, and accelerate the NPD Pipeline for fast and scalable launches in your markets.

RESPONSIBILITIES

• Build regional RTD strategy in collaboration with Brand Director, global and markets to plan for next 10 years
• Support and lead key innovation projects across brands and RTD to accelerate Bacardi’s growth in these categories
• Lead the execution of this year’s Integrated Brand Plans (IAP) coordinated with cross‑functional teams to deliver maximum impact activities that deliver share growth and financial targets for the region
• Support the build of next year’s IAP together with the region, global & cross‑functional team
• Plan & build consumer centric brand experiences in line with the approved IAP that deliver seamless consumer journeys using the available ecosystem: creating & executing BTL platforms & activities, supporting markets to execute at scale
• Work with markets and regional/global team to influence asset creation that works for markets and support consistency across region
• Use effective research (qualitative & quantitative), commercial & financial data as well as direct consumer behavioural data and analytics to identify insights that drive growth
• Be close to the real world by adopting a listen‑make‑deploy approach to deliver consumer centric content, checking the pulse of your brand, the competition & consumer trends
• Measure and evaluate brand performance and activities to continuously optimise brand spend and share – best practice across markets
• Feed into and support the development of regional and global toolkits and localise these; this will require the writing of agency briefs both creative and production and ongoing agency relationship management
• Consult and take continuous input from key local stakeholders on brand/category plans and activities
• Execute BTL tools across region with consistency and commonality between markets

SKILLS & EXPERIENCE

• Consumer & customer brand management experience, leading different marketing projects
• Strong financial acumen incl. reading & processing P&L, managing financial variables such as price and A&P
• Commercial and/or customer marketing experience and/or digital business experience is an advantage
• Experience in multiple specialty areas: BTL, digital, innovation, promotions, events, media, influencer, etc.
• Experience in managing stakeholders to ensure timely delivery of yearly brand plans and projects
• Actively builds and leads interactions between the functions to ensure plans are implemented and goals met
• Skilled at communicating with all levels and functions (written, verbal and presentations)
• Strong numerical, insight and analytical skills

PERSONAL QUALITIES

• You are a go‑getter, with a hands‑on mentality. Addicted to winning, resilient, credible but calm under pressure.
• You integrate easily in a team & are willing to jump right into it. You make connections with cross‑functional teams quickly.
• You get energized by finding simple solutions for complex cases.
• You have experience in brand building whether through experiential or consumer marketing.
• You are digitally savvy and take personal interest in understanding the new landscape.
• You enjoy life along the way. Love for drinks, hospitality & entertainment. Highly rate sustainable business initiatives such as doing good for the planet and communities.
• Speaking English is mandatory.
• Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become.
• Self‑Awareness: You have high levels of self‑awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others.
• People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance. You create strong positive first impressions and build those into great relationships.
• Results Agility: You demonstrate consistent delivery of results in first‑time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others. You operate at pace and are able to multi‑skill effectively and are at ease leading projects. You will be highly performance driven, commercially and financially astute.
• Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with. You will have an attitude of constant learning and improvement. Curious, creative, obsessed about the consumer, have strong sense of popular culture to identify passion points the brand and consumer share.
• Inquisitiveness / curiosity around new media, digital, technology and social trends and possessing an attitude to experiment or innovate in these areas.
• Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience. Comfortable with change and ambiguity.

PERKS OF WORKING FOR US

• Competitive Pay Package
• Competitive Holiday/Paid Time Off, plus additional days offered (e.g., volunteer days to give back to the community)
• Retirement / Pension Plan
• Health & Wellbeing: Medical, Critical Illness, and Life Insurance
• Employee Assistance Programs – best‑in‑class, family‑friendly, and inclusive leave policies
• Additional benefits may vary depending on employment location and are subject to change. Some may require employee contribution or be partially subsidised.

EEO STATEMENT

Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person’s identity. U.S. applicants have rights under Federal Employment Laws.