At a Glance
- Tasks: Build amazing relationships and drive Bacardi's brand growth in bars and venues.
- Company: Join Bacardi, a family-owned spirits company with over 160 years of heritage.
- Benefits: Enjoy competitive pay, flexible leave, and health benefits while working in a fun environment.
- Other info: Embrace a culture of belonging and innovation while growing your career.
- Why this job: Be the face of Bacardi and make a real impact in the vibrant On Trade scene.
- Qualifications: Sales experience in FMCG and strong communication skills are a plus.
The predicted salary is between 37800 - 46200 £ per year.
YOUR CHALLENGE
YOU ARE THE FACE OF BACARDI. YOU BRING OUR BRANDS TO LIFE IN BARS, CLUBS, RESTAURANTS AND VENUES BY BUILDING BRILLIANT RELATIONSHIPS AND WORKING IN PARTNERSHIP WITH OUR CUSTOMERS. YOU DRIVE THE PERFORMANCE AND GROWTH OF BACARDI’S BRANDS THROUGH SEARCHING FOR NEW BUSINESS, DRIVING DISTRIBUTION AND CONNECTING WITH THE CONSUMER.
ABOUT YOU
You are a fun, passionate, driven and target-oriented team player. Your entrepreneurial style means that you will thrive on being the key contact for customers, driving new business, distribution and maintaining sustainable relationships. Your strong communication, presentation, networking and interpersonal skills will be key to your success in this role. Most importantly, you feel at home in the On Trade, advocating our brands and putting consumer at the heart.
RESPONSIBILITIES - WITH OUR CONSUMER AT THE HEART
- Partner with our customers by building outstanding relationships in the On Trade, understanding their needs, their local consumer and developing and executing solutions.
- To develop winning 360-degree account plans with prioritized customers - to execute best in class commercial brand plans to share codified best practice ways of working.
- Deliver on key selling metrics: Brand Distribution, Visibility in Outlet, New Business, Promotion and Financial Targets.
- Develop and manage the sales plan for your area based on delivery of Commercial priorities.
- Complete outlet surveys in all customer visits and work in partnership with customers to deliver excellence in execution.
- Responsible for winning new business, retaining and growing existing business.
- Collaborate cross functionally with Marketing and Brand Ambassadors to bring our amazing brands to life, through hosting events and brand activations.
- Develop and maintain regular contact with wholesale partners to mutually grow portfolio within area.
- To develop best in class outlet execution to promote outlet and brand loyalty above and beyond POS.
- Work closely with other functions such as Field Sales Execution, Sales Planning, Sales, Finance & Marketing to ensure the best possible delivery against agreed Bacardi Sales KPI’s and targets.
- Analyse and process promotional activities and budgets, incorporating ROI analysis.
- Support and inspire your colleagues to step change executional excellence and customer management.
SKILLS - THE SKILLS AND EXPERIENCE NEEDED TO CREATE YOUR LEGACY
- Sales experience in FMCG is a distinct advantage.
- On or Off Trade Management in Spirits and/or Beverage Industry is a distinct advantage.
- Valid driving license.
- Demonstrable track record of performance and delivery (results and/or achievements).
- Strong (social) networking and interpersonal skills.
- Strong analytical, planning, and time management skills.
- Well-developed communication / presentation skills (Active Listening).
- Apply Creative Thinking.
PERSONAL QUALITIES
You are Pro-active, Goal-oriented and Passionate about delivering results and constantly seek to improve. You love the consumer. You create strong positive first impressions and easily build those into great relationships with customers. You find it easy to understand the needs of others and build those into innovative solutions that delight consumers and customers and deliver bottom line results. You demonstrate Resilience by overcoming challenges and staying calm under pressure. You demonstrate entrepreneurial thinking, looking for new ways to achieve better results.
Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become.
Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others.
People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance.
Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with.
Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience.
LEADERSHIP AGILITY
At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.
Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person’s identity.
Perks of Working for us
At Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well-being, and much more to meet the needs of themselves and their families. It goes beyond just Cash! The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance.
- Competitive Pay Package.
- Competitive Holiday/Paid Time Off, plus additional days offered (i.e., volunteer day, allowing you to give back to the community).
- Retirement/Pension Plan.
- Health & Wellbeing Medical, Critical Illness, and Life Insurance Employee Assistance Programs.
- Best-in-class, family-friendly, and inclusive leave policies.
Additional Benefits
The benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change. Some benefits may be subject to an employee contribution. Some benefits may be fully or partially subsidized. Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.
Join a world-class team. Recognized by Forbes as one of the World's Best Employers 2025. We are a family-owned spirits company with more than 160 years and seven generations of heritage. Our portfolio boasts more than 200 brands and labels including icons of today and of tomorrow. You could be part of this legacy. Bacardi is the world´s largest privately-held international spirits company. More than 8,000 people across the globe work toward a common purpose to Make Moments Matter. At Bacardi we are guided by our 3Fs culture of being Fearless, treating each other like Family, and having a Founders mentality. And have plenty of fun along the way!
BE FEARLESS We empower our teams to question, challenge and innovate. This means adopting an agile mindset, being comfortable with trying new things and taking risks, without being reckless.
BEHAVE LIKE FAMILY We treat each other, and our communities, like family. We call each other “Primos” (Spanish for cousins) because being part of the family gives you the support you need to be the best you can be.
THINK LIKE A FOUNDER The spirit of entrepreneurship is rooted in our legacy. We treat this business as if it was our own. We do the right thing for the business and take accountability for our work.
Customer Account Manager - London in City of Westminster employer: 1801 Bacardi-Martini Limited
Bacardi-Martini Limited is an exceptional employer located in the vibrant city of London, offering a dynamic work culture that fosters collaboration and innovation. Employees benefit from comprehensive growth opportunities, including mentorship and cross-functional initiatives that drive meaningful business impact. With a commitment to employee well-being and a focus on professional development, Bacardi-Martini stands out as a rewarding place to advance your career in the global travel retail sector.
Contact Details:
1801 Bacardi-Martini Limited Recruitment Team