Wine Jobs London, Greater London England Customer Marketing Manager On-Trade

(Wine Jobs: Management & Administration)

Full Time

Brown-Forman

London, Greater London, England

Customer Marketing Manager On-Trade (Maternity Cover) London

Meaningful Work From Day One

As a member of the Customer Marketing team, you will be responsible for maximising value and commercial impact for our portfolio of brands with key Customers. Additionally, you will implement activation strategies for your assigned channels or group of customers within the UK. The role involves collaboration with stakeholders across Sales, Marketing, BBI (Brand and Business Insights), and IMC (Integrated Marketing Communications) to execute best-in-class activation strategies.

The scope also includes customer-specific artwork development, shopper-focused media planning, onsite activity planning, and execution aligned with a retail approach. The ideal candidate has a solid commercial background, demonstrates strategic thinking, manages multiple projects, and works seamlessly with cross-functional teams.

This position requires travel of approximately 30%.

We are hiring two maternity cover roles – one until January 2026 and another until May 2026.

What You Can Expect

1. Support the delivery of financial targets versus annual budgets.
2. Prioritise key tasks across channels and customer groups.
3. Plan customer-specific marketing strategies in collaboration with Brand and Sales teams.
4. Contribute to monthly business reviews, highlighting opportunities or risks.
5. Maximise digital opportunities with customer-driven, operationally easy, consumer-facing activations.
6. Assist Sales in managing customer P&L’s, aligning with the strategy to ‘Make It A Double’.
7. Analyze customer and business issues to inform activation strategies and unlock growth.
8. Manage and track budgets, ensuring activations stay within financial parameters.
9. Evaluate activations against KPIs and ROI, providing insights for planning.
10. Maintain relationships with Customer Buying and Marketing teams to ensure alignment with strategies.
11. Regularly visit trade channels and understand operational challenges.

What You Bring to the Table

1. Experience in customer understanding and insight.
2. Ability to develop tenders, annual plans, and bespoke activations.
3. Project management skills, including budgeting and resource planning.
4. Strong commercial acumen.
5. Excellent analytical, conceptual, and communication skills.
6. Proactive, with the ability to prioritize and manage multiple projects.
7. Team player with collaborative skills.

What Makes You Unique

1. Good interpersonal skills across diverse cultures and levels.
2. Experience in CPG companies.
3. Understanding of the purchase path and sales funnel.
4. Fluent in English, both spoken and written.
5. Solution-oriented with good analytical skills.
6. Excellent presentation skills.

Who We Are

We believe great people build great brands. Being part of Brown-Forman means growth both personally and professionally, with opportunities to solve problems, seize opportunities, and bring bold ideas. We foster teamwork and encourage you to bring your best self to work.

What We Offer

Our Total Rewards program is designed to promote sustainable growth, offering equitable pay, premium benefits, and a positive employee experience. Brown-Forman is committed to equality of opportunity and provides full and fair employment opportunities regardless of race, gender, age, or other protected statuses.

Additional Information

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