At a Glance
- Tasks: Manage social media, create engaging content, and drive marketing strategies for a luxury restaurant.
- Company: Lilibet’s, a top-rated luxury seafood restaurant in Mayfair.
- Benefits: Exciting work environment, opportunities for creativity, and growth in the hospitality industry.
- Other info: Hands-on role with opportunities to engage with influencers and local businesses.
- Why this job: Join a dynamic team and make an impact in London's vibrant restaurant scene.
- Qualifications: 1-3 years of marketing experience, strong social media skills, and a passion for hospitality.
The predicted salary is between 27000 - 33000 £ per year.
About Lilibet’s
We are a luxury seafood restaurant in the heart of Mayfair.
Since opening in September 2025, we have established ourselves as one of London's most exciting new restaurant destinations, ranking at number 57 in the top 100 restaurants 2026.
As we look to grow and develop our brand further, we are looking for an in-house Social Media & Marketing professional to join our team.
This is an exciting opportunity for someone who loves restaurants and enjoys working across all areas of marketing and brand strategy, social media, PR, events and partnerships in a fast-paced hospitality environment.
The Role
Reporting directly to senior management, you will oversee the day-to-day marketing activity with a heavy focus on Social Media & Digital Marketing for the restaurant, helping drive awareness, reservations and guest engagement.
Key Responsibilities
- Social Media
- Plan and manage the restaurant's social media calendar
- Create engaging on-brand content across Instagram, Tik Tok, Facebook, and Linked In where appropriate
- Craft on-brand copy for all social posts
- Capture photography and short-form video content in the restaurant
- Manage external photographers and content creators
- Monitor engagement and community management
- Identify trends and opportunities for growth
- Monitor, analyse, and report on agreed key performance indicators (KPIs) across all channels, providing actionable insights and recommendations for continuous improvement.
- PR & Media Relations
- Manage relationships with journalists, editors and media contacts
- Draft and distribute press releases (with support from PR agency as required)
- Coordinate media visits and press dinners
- Respond to reactive media enquiries
- Maintain press contact databases
- Track media coverage and report on results
- Digital Marketing (MOVE UP, TO BELOW SOCIAL MEDIA)
- Support and deliver marketing campaigns from concept through to delivery
- Maintain website content where required
- Produce email newsletters and guest communications (Seven Rooms Marketing)
- Create marketing collateral for the restaurant (with support from external design team)
- Assist with photography shoots
- Influencer Marketing
- Identify suitable creators aligned with the brand
- Manage influencer invitations and collaborations Coordinate gifted experiences and hosted visits
- Measure campaign performance
- Partnerships & Events
- Develop relevant luxury partnerships and local marketing
- Coordinate brand collaborations
- Support private dining and events team as required, for marketing events
- Assist with seasonal campaigns and activations
About You
You’ll ideally have
- 1–3 years' marketing experience
- Hospitality, luxury, lifestyle or premium brand experience
- Strong understanding of Digital Marketing
- Strong social media knowledge (Instagram and Tik Tok primarily)
- Excellent writing skills
- Experience creating content for Instagram and Tik Tok
- Confident photography and mobile videography skills
- Good organisational skills and attention to detail
- Ability to manage high volume and multiple projects simultaneously
- A proactive, creative mindset
- Excellent communication skills
- Experience using Canva, Meta Business Suite, Later/Hootsuite, Mailchimp or Klaviyo and Google Analytics would be advantageous.
- What We\'re Looking For
We\'re looking for someone who
- Loves restaurants and hospitality
- Understands luxury brands
- Is highly organised and self‑motivated
- Can spot marketing opportunities before others do
- Enjoys building relationships with media and creators
- Is happy to be hands‑on, whether capturing content during service or hosting an influencer dinner
- Wants to grow with an ambitious independent restaurant
- Owns the restaurant's Google Business Profile and guest review strategy.
- Build relationships with concierges at luxury hotels in Mayfair.
- Maintains relationships with local businesses and corporate clients.
- Create seasonal marketing calendars (Christmas, Valentine's Day, Wimbledon, Fashion Week, Frieze, etc.).
- Maintain a bank of photography and video assets.
- Track competitor activity and industry trends.
- Support menu launches and chef announcements.
- Coordinate awards submissions and "Best Restaurant" listings.
- Maintain a CRM/database of VIP guests and marketing contacts (where appropriate and GDPR‑compliant).
- Knowledge of the following platforms: Seven Rooms, In Design, Word Press, Google Business, Meta platforms, Triple Seat
- #J-18808-Ljbffr
Social Media & Marketing Executive in London employer: 17 Bruton Street
At 17 Bruton Street, we pride ourselves on being an exceptional employer, offering a vibrant work culture that values warmth and excellence in service. Our team enjoys competitive benefits, opportunities for professional growth, and the chance to be part of a renowned luxury dining experience in a prime location. Join us to elevate your career in a supportive environment where your contributions are recognised and celebrated.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media & Marketing Executive in London
✨Show Your Creative Side
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✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like 17 Bruton Street are looking for.
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Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with 17 Bruton Street on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
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We think you need these skills to ace Social Media & Marketing Executive in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit 17 Bruton Street. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
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Demonstrate Your Understanding of 17 Bruton Street:Show us that you’ve done your homework! In your application, briefly mention what you admire about 17 Bruton Street’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at 17 Bruton Street
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Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at 17 Bruton Street will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
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✨Be Ready for Scenario-Based Questions
At 17 Bruton Street, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
