E-Commerce Manager (Maternity Cover) in London

PURPOSE OF ROLE

As E-commerce Manager, you will lead the growth of 16Arlington's direct-to-consumer channel, driving revenue, profitability, and customer engagement. You will set and execute the e‐commerce strategy, optimizing digital merchandising, performance marketing, and website experience to provide a best‐in‐class shopping journey. This role requires strategic thinking, cross‐functional collaboration, and hands‐on execution to unlock the next phase of growth for the brand.

Key Responsibilities

• Own the commercial performance of the 16Arlington e‐commerce website and relevant third‐party marketplaces, driving revenue growth and profitability.
• Manage the full DTC trading cycle, from seasonal launch preparation and campaign planning through to promotional strategy and off‐price clearance.
• Track and report on DTC sales, margin, and profitability, providing actionable insights to support business decisions.
• Manage and mentor the E‐commerce Assistant, ensuring smooth day‐to‐day operations of the website.
• Work with external agencies and partners to manage performance marketing activity across paid media, affiliates, and other acquisition channels.
• Collaborate with Marketing team to align campaigns, content, and launches with e‐commerce priorities.
• Lead the online CRM strategy, ensuring all customer interactions are consistent, personalised, and centred on delivering an exceptional experience, improving customer retention and driving loyalty.
• Own the website development roadmap and manage relationships with technical partners to ensure timely delivery of improvements and new features.
• Optimise the website experience through merchandising, navigation improvements, and A/B testing to improve conversion and engagement, ensuring seamless, end‐to‐end customer journey across all touchpoints.
• Analyse user behaviour and performance data to identify opportunities for ongoing improvement.
• Work with Wholesale team to understand overall brand performance and ensure channel alignment.
• Cross‐collaborate with Product Development and Merchandising teams on seasonal launches and range planning, using data‐driven insights to guide design, assortment, and inventory decisions.

Experience Required

• Entrepreneurial mindset with a proactive and solutions‐driven approach.
• 8+ years of experience in e‐commerce growth environments, ideally within fashion, luxury, or lifestyle brands.
• Proven management experience with the ability to lead and develop team members.
• Strong analytical and numerical skills with meticulous attention to detail.
• Experience managing budgets, forecasting, and financial planning.
• Ability to interpret complex data sets and translate insights into actionable strategies.
• Excellent organisational skills with the ability to prioritise and manage multiple projects simultaneously.
• Strong written and verbal communication skills.
• A forward‐thinking mindset with the ability to identify opportunities for innovation and process improvement.
• Ability to work independently, make decisions confidently, and operate with a sense of urgency.
• Strong interpersonal skills and a collaborative working style.

Note: The statements above are intended to describe the general nature and level of work being performed by people assigned to the job. They are not construed to be an exhaustive list of responsibilities, duties and skills required of personnel in the job. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.

Based in London, the company culture is dynamic and entrepreneurial but with a strategic vision. The culture of this fast‐growing brand requires strong organisational skills, team players, good communication skills, a 'Can Do' and 360 approach.