E-Commerce Manager (Maternity Cover)

As E-commerce Manager, you will lead the growth of 16Arlington’s direct-to-consumer channel, driving revenue, profitability, and customer engagement. You will set and execute the e‑commerce strategy, optimizing digital merchandising, performance marketing, and website experience to provide a best‑in‑class shopping journey. This role requires strategic thinking, cross‑functional collaboration, and hands‑on execution to unlock the next phase of growth for the brand.

Key Responsibilities

• Own the commercial performance of the 16Arlington e‑commerce website and relevant third‑party marketplaces, driving revenue growth and profitability.
• Manage the full DTC trading cycle, from seasonal launch preparation and campaign planning through to promotional strategy and off‑price clearance.
• Track and report on DTC sales, margin, and profitability, providing actionable insights to support business decisions.
• Manage and mentor the E‑commerce Assistant, ensuring smooth day‑to‑day operations of the website.
• Work with external agencies and partners to manage performance marketing activity across paid media, affiliates, and other acquisition channels.
• Collaborate with Marketing team to align campaigns, content, and launches with e‑commerce priorities.
• Lead the online CRM strategy, ensuring all customer interactions are consistent, personalised, and centred on delivering an exceptional experience, improving customer retention and driving loyalty.
• Own the website development roadmap and manage relationships with technical partners to ensure timely delivery of improvements and new features.
• Optimise the website experience through merchandising, navigation improvements, and A/B testing to improve conversion and engagement, ensuring seamless, end‑to‑end customer journey across all touchpoints.
• Analyse user behaviour and performance data to identify opportunities for ongoing improvement.
• Work with Wholesale team to understand overall brand performance and ensure channel alignment.
• Cross‑collaborate with Product Development and Merchandising teams on seasonal launches and range planning, using data‑driven insights to guide design, assortment, and inventory decisions.

Experience Required

• Entrepreneurial mindset with a proactive and solutions‑driven approach.
• 8+ years of experience in e‑commerce growth environments, ideally within fashion, luxury, or lifestyle brands.
• Proven management experience with the ability to lead and develop team members.
• Strong analytical and numerical skills with meticulous attention to detail.
• Experience managing budgets, forecasting, and financial planning.
• Ability to interpret complex data sets and translate insights into actionable strategies.
• Excellent organisational skills with the ability to prioritise and manage multiple projects simultaneously.
• Strong written and verbal communication skills.
• A forward‑thinking mindset with the ability to identify opportunities for innovation and process improvement.
• Ability to work independently, make decisions confidently, and operate with a sense of urgency.
• Strong interpersonal skills and a collaborative working style.

Based in London, the company culture is dynamic and entrepreneurial but with a strategic vision. The culture of this fast‑growing brand requires strong organisational skills, team players, good communication skills, a “Can Do” and 360 approach.