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- Tasks: Lead marketing strategy and execution for a cutting-edge sales agent platform.
- Company: Join 15gifts, a fast-growing B2B SaaS/PaaS company based in Brighton.
- Benefits: Enjoy healthcare perks, generous holiday, life insurance, and enhanced parental leave.
- Why this job: Be part of an exciting rebrand and product relaunch, shaping the future of marketing.
- Qualifications: Extensive experience in enterprise SaaS marketing and proven track record in lead generation.
- Other info: Diversity is valued; apply even if you don't meet every requirement.
The predicted salary is between 43200 - 72000 £ per year.
15gifts is a fast-growing B2B SaaS/PaaS company launching a unique agentic sales agent platform, built on 12 years of data from our current guided selling product. This innovation marks a major milestone for our business as we enter an exciting growth stage.
The Head of Marketing will lead our brand and be responsible for developing and executing a full-funnel marketing strategy that aligns with our revenue goals. You will lead demand generation, brand positioning, and account-based marketing (ABM) to accelerate growth. The ideal candidate has experience in enterprise SaaS/PaaS marketing, a data-driven approach, and a proven track record of driving measurable results.
Key Accountabilities- Marketing Strategy & Execution: Owning and executing an ambitious marketing vision aligned to company goals; evolving and leading delivery and optimisation of a comprehensive B2B marketing strategy to support business growth; collaboratively working with sales, customer success, and product teams to ensure a cohesive go-to-market strategy.
- Demand Generation and Growth Strategy: Driving demand generation through multi-channel campaigns, including digital marketing, content marketing, paid advertising, and events; developing an Account-Based Marketing (ABM) strategy to target high-value enterprise customers; implementing and leveraging marketing automation tools (e.g. HubSpot, Marketo) to nurture and convert leads efficiently.
- Customer & Market Insights: Working closely with our commercial analytics and product teams, embedding customer and market insights into ongoing optimisation; using data-driven insights to refine messaging, campaign performance, and overall marketing effectiveness.
- Brand and Positioning: Refining and leading execution of a compelling brand strategy that positions 15Gifts as a thought leader in the industry; developing high-impact content, including whitepapers, case studies, webinars, and blogs; leading PR, media relations, and analyst engagement to enhance brand visibility.
- Team & Agency Leadership: Collaborating closely with internal design and product teams to maintain a cohesive brand experience; managing two marketers and external agencies to ensure seamless execution and measurable ROI across all marketing activities.
- Performance Measurement & Insights: Establishing and reporting on key marketing metrics to the leadership team; implementing robust experimentation frameworks to foster continual marketing innovation.
- Rebrand & Relaunch: Playing a key role in shaping and executing the transformation during a significant rebrand and product relaunch, ensuring strong market repositioning, seamless rollout, and consistent messaging across all channels.
- Extensive enterprise SaaS marketing experience, ideally during significant transformation or high-growth phases.
- Proven expertise in enterprise marketing, ABM strategies, and crafting compelling messaging for enterprise buyers.
- Strong track record in lead generation, pipeline acceleration, and revenue growth with demonstrable ROI.
- Strategic thinker with exceptional ability to translate goals into execution, supported by strong commercial acumen and data-driven decision making.
- Deep understanding of innovative technologies (AI experience a plus) with an entrepreneurial mindset focused on customer-centric solutions.
- Outstanding communicator and collaborator capable of influencing senior stakeholders while effectively managing both internal and external marketing resources.
- Bonus: Experience marketing managed services offerings and communicating their unique value proposition.
Diversity is incredibly important to us. Research shows how people from marginalised groups are less likely to apply for a job unless they meet every requirement. However, these accountabilities are a guide, and if you feel like this role could be for you and you don’t meet every criteria, please do apply. We’d love to hear from you.
Benefits include:
- Medicash healthcare scheme (reclaim costs for dental, physiotherapy, osteopathy and optical care)
- Life Insurance scheme
- 25 days holiday + bank holidays + your birthday off (rising to 28 after 3 consecutive years with the business & 30 after 5 years)
- Employee Assistance Programme (confidential counselling)
- Enhanced parental leave and pay
- Referral programme
Head of Marketing (Brighton) employer: 15gifts
Contact Detail:
15gifts Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing (Brighton)
✨Tip Number 1
Familiarise yourself with the latest trends in B2B SaaS marketing. Understanding the current landscape will help you speak confidently about how you can contribute to 15gifts' growth and innovation.
✨Tip Number 2
Network with professionals in the SaaS industry, especially those with experience in account-based marketing. Building connections can provide insights into the role and may even lead to referrals.
✨Tip Number 3
Prepare to discuss specific examples of successful marketing strategies you've implemented in the past. Highlight your data-driven approach and how it led to measurable results, as this aligns with the expectations for the role.
✨Tip Number 4
Research 15gifts thoroughly, including their recent rebranding efforts and product launches. Being well-informed will allow you to tailor your discussions and demonstrate your genuine interest in the company.
We think you need these skills to ace Head of Marketing (Brighton)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your extensive experience in enterprise SaaS marketing, particularly in leadership roles. Emphasise any previous successes in demand generation and ABM strategies that align with the job description.
Craft a Compelling Cover Letter: In your cover letter, express your passion for marketing and innovation. Discuss how your data-driven approach has led to measurable results in past roles, and explain why you are excited about the opportunity at 15gifts.
Showcase Relevant Skills: Highlight specific skills mentioned in the job description, such as your ability to develop high-impact content and your experience with marketing automation tools like HubSpot or Marketo. Provide examples of how you've used these skills effectively.
Demonstrate Cultural Fit: 15gifts values a culture that celebrates brilliance and encourages ownership. In your application, share examples of how you've contributed to a positive team environment and driven innovation in your previous roles.
How to prepare for a job interview at 15gifts
✨Showcase Your SaaS Expertise
Make sure to highlight your extensive experience in enterprise SaaS marketing. Discuss specific campaigns you've led and the measurable results you've achieved, especially during high-growth phases.
✨Demonstrate Data-Driven Decision Making
Prepare examples of how you've used data to inform your marketing strategies. Be ready to discuss tools like HubSpot or Marketo that you've implemented for lead nurturing and conversion.
✨Align with Company Goals
Understand 15gifts' mission and current growth stage. Be prepared to articulate how your marketing vision aligns with their revenue goals and how you can contribute to their ambitious plans.
✨Emphasise Collaboration Skills
Since the role involves working closely with sales, customer success, and product teams, share examples of successful collaborations. Highlight your ability to influence stakeholders and manage both internal and external resources effectively.
