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- Tasks: Lead marketing strategy and execution for a cutting-edge sales agent platform.
- Company: 15gifts is a dynamic B2B SaaS/PaaS company based in Brighton, focused on innovation.
- Benefits: Enjoy healthcare perks, generous holiday allowance, and your birthday off!
- Why this job: Join a fast-growing team, shape a major rebrand, and make a real impact.
- Qualifications: Experience in enterprise SaaS marketing and a data-driven approach are essential.
- Other info: Diversity is valued; apply even if you don't meet every requirement.
The predicted salary is between 43200 - 72000 £ per year.
15gifts is a fast-growing B2B SaaS/PaaS company and we are now launching a unique agentic sales agent platform - built on 12 years of data from our current guided selling product and fine-tuned by the highest performing human salespeople. The sales agent will be launched with some of the largest companies globally, marking a major milestone for our business. Building on our 12 years as market leaders, we’re now entering an exciting growth stage. As a PE-backed, Brighton-based company, we pride ourselves on fostering a culture that celebrates brilliance, encourages ownership, and champions continuous innovation.
The Role
Reporting directly to the CEO / CRO, the Head of Marketing will lead our brand and be responsible for developing and executing a full-funnel marketing strategy that aligns with our revenue goals. You will lead demand generation, brand positioning, and account-based marketing (ABM) to accelerate growth. The ideal candidate has experience in enterprise SaaS/PaaS marketing, a data-driven approach, and a proven track record of driving measurable results.
Key Accountabilities
- Owning and executing an ambitious marketing vision aligned to company goals
- Evolving and leading delivery and optimisation of a comprehensive B2B marketing strategy to support business growth
- Collaboratively working with sales, customer success, and product teams to ensure a cohesive go-to-market strategy
Demand Generation and Growth Strategy
- Driving demand generation through multi-channel campaigns, including digital marketing, content marketing, paid advertising, and events
- Developing an Account-Based Marketing (ABM) strategy in partnership with the sales team to target high-value enterprise customers
- Implementing and leveraging marketing automation tools (e.g., HubSpot, Marketo) to nurture and convert leads efficiently
- Collaborating with commercial analytics and product teams to embed customer and market insights into ongoing optimisation
- Using data-driven insights to refine messaging, campaign performance, and overall marketing effectiveness
Brand and Positioning
- Refining and leading the execution of a compelling brand strategy that positions 15Gifts as a thought leader
- Developing high-impact content such as whitepapers, case studies, webinars, and blogs to establish credibility and drive engagement
- Leading PR, media relations, and analyst engagement to enhance brand visibility
Team & Agency Leadership
- Collaborating with internal design and product teams to maintain a cohesive brand experience
- Managing two marketers and external agencies to ensure seamless execution and measurable ROI
Performance Measurement & Insights
- Establishing and reporting on key marketing metrics to the leadership team
- Implementing experimentation frameworks to foster continual marketing innovation
Rebrand & Relaunch
We are currently undergoing a significant rebrand and product relaunch. The Head of Marketing will play a key role in shaping and executing this transformation, ensuring strong market repositioning, seamless rollout, and consistent messaging across all channels.
Skills and Experience
- Extensive enterprise SaaS marketing experience, including in leadership roles, especially during high-growth phases
- Proven expertise in enterprise marketing, ABM strategies, and crafting compelling messaging for enterprise buyers
- Strong track record in lead generation, pipeline acceleration, and revenue growth with demonstrable ROI
- Strategic thinker with the ability to translate goals into execution, supported by commercial acumen and data-driven decision making
- Deep understanding of innovative technologies (AI experience a plus) with an entrepreneurial, customer-centric mindset
- Outstanding communicator and collaborator capable of influencing senior stakeholders and managing internal and external marketing resources
- Bonus: Experience marketing managed services offerings and communicating their value proposition
Diversity is incredibly important to us. If you feel this role could be for you and you don’t meet every criterion, please do apply. We’d love to hear from you.
Benefits include
- Medicash healthcare scheme covering dental, physiotherapy, osteopathy, and optical care
- 25 days holiday + bank holidays + your birthday off (rising to 28 after 3 years, 30 after 5)
- Employee Assistance Programme (confidential counselling)
Head of Marketing employer: 15gifts
Contact Detail:
15gifts Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing
✨Tip Number 1
Familiarise yourself with the latest trends in B2B SaaS marketing. Understanding the current landscape will help you speak confidently about strategies and innovations during interviews, showcasing your expertise and alignment with the company's goals.
✨Tip Number 2
Network with professionals in the SaaS industry, especially those who have experience in enterprise marketing. Engaging with them can provide valuable insights and potentially lead to referrals or recommendations that could strengthen your application.
✨Tip Number 3
Prepare to discuss specific examples of successful marketing campaigns you've led, particularly those involving demand generation and ABM strategies. Being able to quantify your results will demonstrate your capability to drive measurable outcomes for the company.
✨Tip Number 4
Research 15Gifts thoroughly, including their recent rebranding efforts and product launches. Showing that you understand their mission and challenges will help you stand out as a candidate who is genuinely interested in contributing to their growth.
We think you need these skills to ace Head of Marketing
Some tips for your application 🫡
Understand the Company: Before applying, take some time to understand 15gifts and their unique agentic sales agent platform. Familiarise yourself with their mission, values, and recent developments in the B2B SaaS/PaaS space.
Tailor Your CV: Make sure your CV highlights your extensive experience in enterprise SaaS marketing, particularly in leadership roles. Emphasise your achievements in demand generation, ABM strategies, and any relevant metrics that demonstrate your impact.
Craft a Compelling Cover Letter: Write a cover letter that showcases your strategic thinking and ability to translate goals into execution. Mention specific examples of how you've driven measurable results in previous roles, especially during high-growth phases.
Showcase Your Communication Skills: In your application, highlight your outstanding communication and collaboration skills. Provide examples of how you've influenced senior stakeholders and managed marketing resources effectively, as these are crucial for the Head of Marketing role.
How to prepare for a job interview at 15gifts
✨Showcase Your Marketing Vision
Prepare to discuss your ambitious marketing vision and how it aligns with the company's goals. Be ready to share examples of how you've successfully executed full-funnel marketing strategies in previous roles.
✨Demonstrate Data-Driven Decision Making
Highlight your experience with data-driven marketing. Discuss specific metrics you've used to measure success and how you've leveraged insights to refine campaigns and drive results.
✨Collaborative Mindset
Emphasise your ability to work collaboratively with sales, customer success, and product teams. Prepare examples of how you've developed cohesive go-to-market strategies that have led to successful outcomes.
✨Prepare for Brand Strategy Discussion
Be ready to talk about your approach to brand positioning and how you would enhance 15Gifts' visibility as a thought leader. Consider discussing past experiences where you've developed impactful content and led PR initiatives.
