Head of Brand Marketing and Content

15gifts is a fast-growing B2B SaaS/PaaS company and we are now launching a unique agentic sales agent platform – built on 12 years of data from our current guided selling product and fine-tuned by the highest performing human salespeople. The sales agent will be launched with some of the largest companies globally and this innovation marks a major milestone for our business. Building on our 12 years as market leader, we’re now entering an exciting growth stage. As a PE backed, Brighton-based company, we pride ourselves on fostering a culture that celebrates brilliance, encourages ownership, and champions continuous innovation.
Reporting directly to the CEO / CRO, the Head of Marketing will lead our brand, and be responsible for developing and executing a full-funnel marketing strategy that aligns with our revenue goals. You will lead demand generation, brand positioning, and account-based marketing (ABM) to accelerate growth. The ideal candidate has experience in enterprise SaaS/PaaS marketing, a data-driven approach, and a proven track record of driving measurable results.

Marketing Strategy & Execution
Owning and executing an ambitious marketing vision aligned to company goals
Evolving and leading delivery and optimisation of a comprehensive B2B marketing strategy to support business growth
Driving demand generation through multi-channel campaigns, including digital marketing, content marketing, paid advertising, and events.
Working in partnership with the sales team, develop an Account-Based Marketing (ABM) strategy to target high-value enterprise customers.
Implementing and leveraging marketing automation tools (e.g. Working closely with our commercial analytics and product teams, embedding customer and market insights into ongoing optimisation to understand customer needs, competitive landscape, and emerging industry trends.
Using these data-driven insights to refine messaging, campaign performance, and overall marketing effectiveness.
Brand and Positioning
Refining and leading execution of a compelling brand strategy that positions 15Gifts as a thought leader in the industry.
Developing high-impact content, including whitepapers, case studies, webinars, and blogs, to establish credibility and drive engagement.
Leading PR, media relations, and analyst engagement to enhance brand visibility.
Collaborating closely with internal design and product teams to maintain a cohesive brand experience
Managing two marketers and external agencies to ensure seamless execution and measurable ROI across all marketing activities
Performance Measurement & Insights
Establishing and reporting on key marketing metrics to the leadership team
Implementing robust experimentation frameworks to foster continual marketing innovation

The Head of Marketing will play a key role in shaping and executing this transformation, ensuring a strong market repositioning, seamless rollout, and consistent messaging across all channels.

Extensive, enterprise SaaS marketing experience, including in a leadership role, ideally during significant transformation or high-growth phases
Proven expertise in enterprise marketing, ABM strategies, and crafting compelling messaging for enterprise buyers
Strategic thinker with exceptional ability to translate goals into execution, supported by strong commercial acumen and data-driven decision making
Outstanding communicator and collaborator capable of influencing senior stakeholders while effectively managing both internal and external marketing resources
Bonus: Experience marketing managed services offerings and communicating their unique value proposition

Diversity is incredibly important to us. Medicash healthcare scheme (reclaim costs for dental, physiotherapy, osteopathy and optical care)
~ Life Insurance scheme
~25 days holiday + bank holidays + your birthday off (rising to 28 after 3 consecutive years with the business & 30 after 5 years)
~ Employee Assistance Programme (confidential counselling)
~ Enhanced parental leave and pay
~ Referral programme